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People want to be led. Especially in areas such as business. They hunger for true leaders and when they find one, 
they are loyal to the core.
Strong companies are built by good leaders…customers follow good leaders. They remain true to them.
So why is leadership important? Bottom line…leadership affects everything about a company, especially its bottom line.
Join Adam and guest, Dana Oliver as they discuss how to be a good leader.
I’d like to introduce you to Dana A. Oliver, the Senior Director of Research & Development at Medtronic.
Dana has helped grow Medtronic’s Surgical Technologies ENT / NT division from $100 million to approximately $2 billion in annual revenues over fourteen years. With 30 years of experience and an impressive track record of revenue generation, Dana’s latest book Mantra Design is a must-read for every new product development professional aspiring to introduce premium priced, patent protected, market share leading products.
In Mantra Design, Dana reveals the secrets for profitable and lasting innovation, including how to identify your customer’s unmet needs and how to expedite new product development. He provides an easy to understand methodology in the form of 14 quick, digestible mantras that highlight the power of true innovation.
“Innovation is the lifeblood of any company’s continued growth and future survival,” says Dana. “To this day, I continue to read, learn, and evolve my leadership and innovation philosophies; and I hope that this book is beneficial to the next generation of innovation professionals.”
Mantra Design emphasizes the importance of continued innovation to keep sales teams and customers excited about the products and loyal to the business where they invest their time and money, creating the cash flow vital to a company’s success.
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