Positioning your organization to be an unforgettable brand for the RIGHT reasons is the ultimate goal. However most small businesses jump right into creative branding (the fun stuff) – logos, websites, etc., and bypass the strategic branding.
Ensuring the foundation of your brand is developed FIRST in order to remain impactful and profitable for the long term is key to creating a successful branding and marketing strategy.
Strategic branding expert, Natasha E. Davis joins Adam to help business owners like you bring the power of agility into your branding.
Discover:
- The difference between branding and marketing;
- Why strategic branding must come before creative branding;
- What strategic brand positioning actually means;
- And much more!
Wherever you are in the branding spectrum, this is a must hear episode for you!
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