If you knew that increasing your margins 1% would increase your profit 15%, would you do it?
If you knew that increasing your sales 17% would double your profit, would you do it?
If you knew why you are always short of cash, would you do something about it?
Of course you would… if you knew.
Success requires business owners to have vision, information and skill, and to exercise good judgement across many disciplines. It is not likely that a single business owner can be highly skilled in all areas of business. However, with the proper guidance and leadership, it is possible for a business to be good in all areas.
Most business owners do not have time to set out a clear vision or to provide guidance because they are trapped by the daily demands of running a business. As Michael Gerber says, owners are too busy working in the business to work on the business.
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