Mike Goldsby

Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University. Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball University Min Basadur is Professor Emeritus of Innovation at McMaster University, Canada, and founder of Basadur Applied Creativity. . Their new book, Design-Centered Entrepreneurship, Second Edition (Routledge, May 6, 2022), provides a research-driven, step-by-step approach to creative problem-solving. Learn more at https://elprofile.com.

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Mike Goldsby's Guest Appearances

7 Fact-Finding Strategies Entrepreneurs Must Pursue Before Product Development, With Mike Goldsby

Filed in Podcasts, Previous Episodes on February 2, 2023

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Entrepreneurs are challenged with uncovering real problems and designing elegant solutions to those problems. Yet all too often entrepreneurs reverse this process. What results is known as the “great product, no market” mistake.

Taking a deep dive into fact finding will move entrepreneurs from assumptions about markets, customers and competitors to informed decisions and strategic actions.

Mike Goldsby has seven fact-finding strategies that will allow entrepreneurs to uncover information that will lead to better problem definition and superior solutions in the long run.

Tune in and hear Mike’s answers to questions such as:

  • How can people make progress when they feel stuck?
  • How can people reframe problems to help them find solutions?
  • What is the process for going from an initial idea to a successful solution?
  • What is the science behind coming up with ideas that work in the marketplace?
  • How can someone be creative and good at following through on ideas?
  • How can a company figure out who their real customers are?
  • And much, much more!