Josh Seiden

Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant. As software designer–turned–coach, consultant, and speaker, he's helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he's written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs (Sense & Respond Press, May 28, 2024). Learn more at www.okr-book.com

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Josh Seiden's Guest Appearances

Making Sure Everyone Organization-wide Works on the Right Stuff, With Josh Seiden

Filed in Podcasts, Previous Episodes on October 22, 2024

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People are working hard in your company…but often on the wrong stuff.

This happens widely because teams are told what to build from leadership, causing them to lose track of what their customers want. It’s important to keep in mind that organizations exist to provide some kind of value to people, yet too often they don’t have a clear understanding of who these people are or what they need. What’s needed is a system that, foremost, considers customer behavior.

Applying an Objectives and Key Results (OKR) framework, gives organizations the ability to align teams around customer needs and focus them on company strategy. OKRs help with prioritization, create clarity, and most of all, help teams deliver results. Objectives are the goals you set and provide a clear why. Key Results answer the question, “What will our customers be doing differently if we achieve the objective?”

OKRs tell a story: You haven’t “succeeded” until you see your customers behaving differently. Key results are what we measure along the way.

Josh Seiden has worked with hundreds of organizations as individual contributors, leaders, founders, and consultants. He helps organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success.

Tune in to hear Josh’s thoughts on:

  • Why is it that so many people end up working on the wrong stuff?
  • How can a focus around customer’s needs enable clear guidance on what to work on?
  • How is it true that everyone has a customer?
  • How do teams work through the OKR-creation process?
  • What key principles guide your OKR implementation?
  • How do OKRs give people the autonomy to learn their way forward — to ask and then answer key questions?
  • What implications do OKRs have for leadership, management, and culture?
  • And much, much more!

Connect With Our Guest:

Order your copy of Who Does What By How Much? A Practical Guide to Customer-Centric OKRs

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