Driving Repeat Buyers Using AI, With Jerry Abiog

Filed in Podcasts, Previous Episodes on May 26, 2020

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Is your business looking to become competitive in a data-driven world?

Data-driven marketing campaigns use customer data to optimize performance, by enabling more accurate predictions about customer behavior. By offering enhanced insights into your audience, you can use this data for more precise targeting, personalized customer experiences and improved return on investment (ROI).

Jerry Abiog is the Co-Founder and CMO of Standard Insights – an AI as a Service growth marketing platform that helps small, mid, and enterprise-level companies run data-driven omnichannel campaigns.

In this episode, Jerry joins Adam to share how to position your business to become more competitive in the data-driven world with marketing precision, executing re-marketing campaigns from customer data.

Discover:

  • What Artificial Intelligence is;
  • What data driven marketing is;
  • The impact AI has in business and society;
  • And much more!

With the democratization of AI, learn how you can target the right person, with the right product/service, at the right time to help your company drive both top and bottom line growth.

About This Guest: ()

Jerry Abiog is a Co-Founder and CMO of Standard Insights - an AI as a Service growth marketing platform that enables businesses to: • Execute data-driven omni-channel campaigns • Monetize their data to find lookalike customers on Facebook This helps them target the right person with the right product/service, at the right time. We empower businesses to become more competitive in a data-driven world with marketing precision. Typical results that our clients can possibly see: • 5-20% improvement in sales • 10-25% increase in average order value • 10-15% reduction in customer churn Prior to co-founding Standard Insights, Jerry had a consultancy that helped SaaS companies with sales and marketing initiatives. Some of his clients had successful exits. One of his old clients was an AI start-up that failed miserably. He learned two things at that time: customers want an easy to use platform and that there was an explosive growth that was likely to occur with AI-powered business applications. Now, according to some estimates, the AI market is projected to grow to $390 billion by 2025. ‘Success is stumbling from failure to failure with no loss of enthusiasm.’ Winston Churchill Standard Insights was born from lessons learned from past failures. Through serendipitous events, an AI-powered start-up was formed where the co-founders have strong experience in: digital marketing, sales, statistics, and computer science. Our mission – to be the global Standard on how successful businesses prioritize and execute their remarketing campaigns from Insights gleaned from their data. Outside of work, Jerry is a fitness enthusiast. He participates in jiu-jitsu, boxing, running, swimming, and various other exercise activities that his ‘old-man’ body can handle. Also, he likes spending time with his better half and their 3 dogs.
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