How Any Size Business Can Achieve Marketing Outcomes Like a Fortune 500, With Mark Havenner

Filed in Podcasts, Previous Episodes on October 20, 2022

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Consumers and stakeholders won’t work with you if your values don’t align with theirs.

Increasingly, brands and senior leaders need to be authentically associated with a cause to cut it in today’s world: they need purpose.

On top of this, the old PR model is ripe for disruption. The distinction between marketing/ advertising (paid media) and PR has become so blurred in this era of digital communications and social media that it is almost irrelevant.  Because how we consume and produce content has changed almost beyond recognition since the turn of the century

The challenge for communicators is to produce relevant content on the right platforms so that people can find information at precisely the moment they need it.

Mark Havenner saw the challenge and created the solution.

We must tell our audience stories that connect to their problems, engage with them, and demonstrate how we can solve those problems.

Tune in and hear Mark’s answers to questions such as:

  • Why marketing efforts require strategic thinking and segmentation of the target
  • How to develop a profile of your ideal customer
  • Best ways to get your message out
  • Failure points of marketing and communications and how to fix them
  • And much, much more!

About This Guest: ()

Mark is a marketing and communications strategist with a specialized focus on brand and executive thought leadership, strategic content development, and corporate communications strategies. He has more than 20 years of experience aligning messages with business goals and developing myriad communications vehicles and message strategies for a lengthy roster of clients. He started a consultancy after years of implementing marketing and corporate communications strategies with business leaders ranging from start-up entrepreneurs to Fortune 500 executives, he has refined a thought leadership approach that brings organizations and leaders clarity, shifts focus onto what is important, and provides processes needed to capture share of voice in the marketplace.
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