Take a Deep Dive Into What It Takes to Be Successful in Selling Cloud Software Today, With Mark Petruzzi and Paul Melchiorre

Enterprise-level cloud software sales have become the holy grail of B2B selling. By employing Software-as-Service (SaaS), the vendor takes over the tasks of deploying and maintaining applications, allowing technology to focus on the process, leaving companies to focus on getting the best outcome for their customers.

Saas has turned the selling of software upside down in all the best ways. Creating long term relationships is imperative to retaining customers for the long haul. Profitable SaaS selling is dependent on a new breed of sales leaders and direct reps who possess a different set of skills and personal attributes. These individuals must possess strong leadership skills, know how to develop intense collaboration between vendor providers and sales teams, always be customer-first, and be comfortable fully leveraging the extensive data and metrics that they have at their fingertips.

There is so much to learn from industry veterans Mark Petruzzi and Paul Melchiorre, along with well-known cloud titans from such software companies as Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign.

In Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales, Petruzzi and Melchiorre share the strategies they have developed, refined, and applied for the past twenty-five years to become enterprise cloud software sales leaders, along with the mindset and behavioral traits of the top performers in the industry.