Why a Profit-First Business is Doomed to Fail, With Jonathan Stanley

Filed in Podcasts, Previous Episodes on April 29, 2025

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Chasing profits alone?

Jonathan Stanley says that’s a recipe for burnout and breakdown.

As a seasoned business owner, author, and CEO, Jonathan shares a bold framework that flips traditional business thinking on its head.

Drawing from decades of experience, he explains why true success comes from aligning your team around a clear, authentic purpose—and how that alignment creates meaningful experiences for your employees, your customers, and your community.

This episode is a must-listen for leaders ready to trade short-term wins for long-term impact.

Tune in to hear Jonathan’s thoughts on:

  • What inspired you to write Purposeful Performance, and how does it reflect your journey as an entrepreneur and business strategist?
  • Can you explain the Infinite Loop of Connection and how it simplifies strategic planning into eight slides?
  • How can business leaders foster a workplace culture where every team member is motivated by a shared sense of purpose?
  • What are some common mistakes businesses make when trying to attract customers, and how can they avoid focusing on features over feelings?
  • How can companies measure and communicate the positive impact they are making on their employees, customers, and communities?
  • And much, much more!

Invitation From Our Guest:

An Onsite (or Virtual) Workshop for Your Team
https://www.simplestrategicplans.com/simple-plans-services/simple-strategic-plan-workshops

Connect With Our Guest:

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About This Guest: ()

Jonathan Stanley is a renowned entrepreneur and business strategist with a rich background in global business development, particularly in immersive storytelling. As a founder and CEO, he grew his start-up into an international brand, earning accolades like Small Business of the Year. His leadership philosophy emphasizes purpose-driven strategies and authentic leadership. Based in Duryea, Pennsylvania, Jonathan continues to influence through consulting, coaching, public speaking, and volunteering, where he shares insights to help small businesses and start-ups achieve growth and influential results.
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