AI and Marketing Strategies, With Owen Garrity

Filed in Podcasts, Previous Episodes on March 11, 2025

Artificial intelligence is transforming marketing at lightning speed—but what does that mean for businesses and agencies alike?

In this episode, Owen Garrity joins Adam to explore how AI is reshaping marketing strategies, optimizing campaigns, and changing the way agencies operate.

From automation and personalization to data-driven decision-making, we’ll uncover the opportunities and challenges AI presents for marketers.

Whether you’re a business owner, a marketing professional, or just AI-curious, this conversation will give you valuable insights into the future of digital marketing.

Tune in to hear Owen’s thoughts on:

  •  How can you create a brand story that connects in a highly fractured media ecosystem?
  • How can you ensure that brand stories resonate with consumers at the right time and place?
  • What are some ideal ways of tracking ROIs on multi-touch marketing campaigns?
  • How do you reach the right audience for your content?
  • Why is brand storytelling more important now than ever?
  • And much, much more!

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About This Guest: ()

OWEN GARITTY established FPW Media in 2013 to revolutionize traditional marketing by prioritizing client needs. FPW’s three divisions—brand, films, and merchandise—operate in-house, ensuring clear communication and innovative solutions. Garitty’s photography expertise, cultivated since childhood, fuels his passion for visual storytelling, branding, and design. He oversees projects personally, fostering lasting partnerships across industries.