Applying the Principles of Magic to Business Success, With Jimi Gibson

Filed in Podcasts, Previous Episodes on March 4, 2025

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What if the secrets to business success were hidden in the world of magic? In this fascinating episode, Jimi Gibson reveals how the principles of magic—creativity, perception, and connection—can be powerful tools for scaling your business sustainably while maintaining deep client relationships.

Discover how to shift perspectives, craft compelling brand experiences, and use strategic misdirection to stand out in a crowded market. Jimi shares how the art of magic teaches adaptability, problem-solving, and audience engagement—skills every entrepreneur and leader needs.

Whether you’re looking to captivate customers, build a stronger brand, or rethink your business approach, this episode will leave you with mind-expanding insights and actionable strategies.

Tune in to hear Jimi’s thoughts on:

  • How has your experience in magic influenced your approach to digital marketing and leadership within Thrive?
  • Walking the tightrope between nurturing relationships and delivering results is easier said than done. How do you manage to balance these two critical aspects, and what lessons have you learned in maintaining this equilibrium?
  • How does assessing a business’s “digital health” help create effective strategies in today’s competitive landscape?
  • What are some of the unconventional strategies you recommend for businesses to keep their websites from becoming static or stale?
  • Thrive bans overtime and tracks team giving and volunteer hours as key performance indicators—a rare practice in the corporate world. How do these unconventional policies impact your team’s morale and productivity, and what advice would you give to other organizations considering similar approaches?
  • And much, much more!

Connect With Our Guest:

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About This Guest: ()

IMI GIBSON is the Vice President of Brand Communication at Thrive Agency, an 18-year-old digital marketing firm that has earned a spot on the Inc. 5000 list for seven consecutive years. Jimi’s journey is unique and inspiring. He began performing magic at just four years old, and over the years, has captivated audiences in Las Vegas and even owned his own theater. Today, he blends the principles of magic — creativity, perception, and connection — with his expertise in business growth to help companies transform their digital marketing strategies and leadership approaches.
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