Beyond the Price Wars: Tips from a Fortune 100 Fixer, With Adam Wallace

Filed in Podcasts, Previous Episodes on September 3, 2024

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As the drum of inflation beats on, customers are holding on tight to every last dollar—while businesses are running scared, slashing prices in a scramble to the bottom. But price wars are nothing but a race to oblivion, warns acclaimed pricing strategist, Adam Wallace.

There’s a smarter, more sustainable approach: tapping into human nature to reveal what your customers value and will happily pay more for.

Customers are value-hunters, not just bargain-hunters. They’ll pay a premium for experiences that save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.

In his new book, (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024), Adam distills his years as a Fortune 100 fixer into easy-to-apply pricing strategies that will boost your bottom line.

Tune in to hear Adam’s thoughts on:

  • What are the most common obstacles businesses face when trying to improve their pricing power?
  • How can businesses effectively differentiate themselves in the market?
  • How do you suggest businesses navigate the pricing riptides you mention in your book?
  • How do values and perception affect customer’s buying decisions?
  • Can you explain the concept of the Monetization Curve and its impact on pricing strategies?
  • Can you discuss the importance of novelty in product offerings and how it can be leveraged by businesses?
  • How do espoused values and embodied values differ, and how do they impact a business’s offerings?
  • How can businesses effectively use the concept of ‘gatekeepers’ in their pricing strategies?
  • Can you discuss the role of time as a pricing variable and how it can be optimized?
  • Can you share some common mistakes businesses make when it comes to pricing and how they can be avoided?
  • And much, much more!

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ADAM WALLACE has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion-dollar ventures, he now serves as an interim executive and board member for private companies. He’s the co-author of (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024). Learn more at www.AdamWallace.com
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