Building Your Small Business Needs Something More Effective Than Corporate Marketing, With Suzanne Tulien

Filed in Podcasts, Previous Episodes on January 19, 2021

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Today, when others choose to work with you, they are ‘buying into’ YOU, not your products and services. They are buying into your “Why”, your philosophy, your confidence, your demeanor, and the customer chemistry you create doing what you do. You’re brand is unique, as unique as your own DNA, and when you discover even just a few of these core elements that make you YOU – you can then begin to leverage your Personal Brand power and step fully into your potential and build exponential advocacy.

70% of the brand perception your colleagues/customers acquire is through personal experiences with the people representing the brand…YOU.

Branding expert, Suzanne Tulien, joins Adam to help you uncover your authentic branding and how to use it to drive sales.

Discover:

  • How you can align your personal brand with your authentic self;
  • Why forgoing marketing for branding draws a bigger audience to your business;
  • How you can identify your core values and interweave them with your business strategy;
  • Tips to distinguish your business from your competition WITHOUT altering your product;
  • And much more!

If you’re ready to step up your branding and use authenticity to drive sales, this episode is for you!

About This Guest: ()

Suzanne Tulien is a Brand Clarity Expert, author and speaker specializing in identifying, defining, and aligning her clients to their distinctive brand value positioning through her proprietary process. She helps clients achieve extreme clarity on their differentiation, master consistencies to build trust and create “on-brand” actions from the inside out. She is the author of three books: Brand DNA, Personal Brand Clarity, and The 6 Myths of Small Business Branding. She speaks, trains, and consults internationally.
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