Podcasts

Rewrite Your Story, Rewrite Your Success, With Carrie KC West – Part 2

Filed in Podcasts, Previous Episodes on April 10, 2025

What if the key to success isn’t working harder, but rewriting your story? In part 1, we delved into the stories that influence our behavior patterns, create our blocks, and sabotage our success in a thousand and one ways we cannot always see in the moment.

In part 2, Carrie KC West, author, speaker, and life story coach, shares how the narratives we hold shape our business, leadership, and financial success.

Discover:

  1. How to identify and rewrite limiting beliefs
  2. The power of storytelling in business and marketing
  3. Practical steps to shift your mindset and attract new opportunities

Get ready to transform your story—and your success!

Tune in to hear Carrie’s thoughts on:

  • How do the stories we tell ourselves impact our success in business and life?
  • What are some common limiting narratives entrepreneurs and leaders struggle with?
  • How can rewriting our personal and business stories lead to more confidence and opportunities?
  • Why is storytelling such a powerful tool in marketing and branding?
  • What are the first steps someone can take to shift their mindset and rewrite their success story?
  • Can you share a real-life example of someone who transformed their business through storytelling?
  • What is the most surprising lesson you’ve learned about the power of story in your own life?
  • Your book, Life Rewritten, is coming out in 2025—what can readers expect from it?
  • And much, much more!

Connect With Our Guest:

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AI-Driven Attribution for a Privacy-First World, With Jeff Greenfield

Filed in Podcasts, Previous Episodes on April 8, 2025

As the digital marketing world shifts toward privacy-first policies and cookie deprecation, the old rules of attribution no longer apply.

In this episode, Jeff Greenfield unpacks how AI is stepping in to fill the gap—bringing clarity to fragmented data, improving measurement accuracy, and empowering marketers to make smarter, faster decisions.

We dive into the future of media mix modeling, the challenges of cross-channel attribution, and how to thrive in a world where traditional tracking tools are disappearing.

If you’re looking to stay ahead of the curve and understand how AI can revolutionize your marketing strategy, this conversation is essential.

Tune in to hear Jeff’s thoughts on:

  • Share your background, how you became interested in marketing analytics and created Provalytics.
  • The marketing world is buzzing about the “cookie collapse.” Can you explain what this term means and why it’s significant?
  • What’s the impact of the Cookie Collapse for marketers and advertising?
  • What makes Provalytics unique and how are you utilizing AI in the platform?
  • What advice would you give to businesses and marketers who are just starting to navigate this terrain?
  • And much, much more!

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The AI Tool Whiparound: A Fast Paced Tour of the Major AI Tools, With Russ Henneberry

Filed in Podcasts, Previous Episodes on April 3, 2025

Feeling overwhelmed by the avalanche of new AI tools? You’re not alone—but don’t panic just yet.

In this rapid-fire episode, marketing pro Russ Henneberry takes us on a whirlwind tour of the top AI tools making waves right now—and how to actually use them to level up your game.

We also tackle the elephant in the room: Will AI replace marketers? Russ shares his take on how to future-proof your skills, stay relevant, and ride the AI wave instead of getting crushed by it.

Strap in—this one’s fast, fun, and full of insights you can use today.

Tune in to hear Russ’s thoughts on:

  •  What mistake are businesses making when using AI to do marketing?
  • Does better prompting of AI solve most of the problems in AI?
  • What role do you see AI playing in marketing over the next year? 3 years? 5 years?
  • Many marketers fear that AI might replace their jobs. What’s your perspective on this?
  • For marketers who are just starting to explore AI, what’s one piece of advice you’d give them?
  • And much, much more!

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Strategic Communications: The Secret to Punching Above Your Weight, With Elie Jacobs

Filed in Podcasts, Previous Episodes on April 1, 2025

In a world where perception is power, mastering your message is everything.

Communications strategist Elie Jacobs joins us to reveal how individuals and organizations can punch way above their weight with smart, intentional storytelling.

We dig into the real strategy behind great comms—how to shape your narrative, engage the right stakeholders, manage reputational risks before they become crises, and build a brand that’s not just heard, but remembered.

If you’re ready to cut through the noise and stay relevant in a chaotic world, this episode is your playbook.

Tune in to hear Elie’s thoughts on:

  • What exactly is it that you do? (you’d be surprised how often I get this) and how does it add value to an organization?
  • What are the stickiest issues you’ve faced?
  • Where do you see the future of communications going?
  • What role does politics and geopolitics play for the average company from and communications perspective?
  • And much, much more!

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How to Become the Manager You Want to Be (and Others Need), With Sabina Nawaz

Filed in Podcasts, Previous Episodes on March 27, 2025

Millions of managers shape the success or failure of businesses worldwide—yet many are thrown into leadership without a roadmap. The skills that got them promoted often become roadblocks.

So, how do you evolve into the kind of manager who gets results and earns trust?

Global C-suite coach Sabina Nawaz shares insights from her new book, YOU’RE THE BOSS: Becoming the Manager You Want to Be (and Others Need) (Simon & Schuster, March 4, 2025).

She reveals how pressure—not power—corrupts leadership and why many managers unknowingly alienate their teams.

Discover surprising strategies to lead effectively, build strong relationships, and avoid career-killing pitfalls.

Tune in to hear Sabina’s thoughts on:

  • What makes one manager a superstar and another crash and burn
  • Why being promoted is the riskiest time in your career and how to make sure you thrive
  • Why managing yourself first pays off better and faster
  • Power Gaps and Pressure Pitfalls—how to spot and avoid them before they derail your relationships and career
  • The power of Blank Space—how doing “nothing” can reset your mind and management skills while amping up your creativity
  • Mapping communication fault lines to short-circuit conflict before it starts
  • Why busyness is a choice—and a trap—and how to avoid picking it
  • Why you need a Yes List—to build habits, recalibrate your thought process, and create sustained results
  • Why self-care for managers isn’t a maybe, it’s a must—and crucial to your team’s success
  • Why everyone needs a Time Portfolio—a simple, quick tool to manage your time to achieve your goals
  • And much, much more!

Invitation From Our Guest: 

Get a copy of You’re the Boss 

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Legacy: The Impact You Leave Behind, With Rob Anspach

Filed in Podcasts, Previous Episodes on March 25, 2025

What does it mean to leave a lasting impact?

In this powerful conversation, Rob Anspach dives deep into the true meaning of legacy—how our actions, choices, and relationships shape the mark we leave on the world.

Whether you’re building a business, mentoring others, or simply striving to make a difference, this episode will challenge you to think about the impact you’re creating every day.

Rob shares insights on intentional living, leadership, and the ripple effect of our decisions.

Tune in to hear Rob’s thoughts on:

  • Why do most entrepreneurs starting out not think about legacy?
  • What’s the “friends first, clients second” philosophy you talk about in the book?
  • Why do relationships matter when building a legacy?
  • And much, much more!

Invitation From Our Guest: 

If you’ve ever wondered how to turn your expertise into a lasting legacy, “The 12-Page Mini-Guide to Building Authority” is your essential starting point.
https://anspachmedia.com/free-gift/

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YOU Need a Sabbatical, With Maegan Megginson

Filed in Podcasts, Previous Episodes on March 20, 2025

Maegan Megginson took her first sabbatical in 2018 after a severe episode of burnout, and what she discovered sent her on the trajectory to become an expert in Deep Rest… a principle of small business ownership that is constantly overlooked.

Now, Maegan has created an entire business around helping coaches, consultants, creators, healers, speakers, and other small business owners build a sabbatical practice into their business so they can work more sustainably and with more inspiration than ever before.

Discover how and why every business owner needs to build a sabbatical practice into their business.

Tune in to hear Maegan’s thoughts on:

  • The difference between sabbatical and vacation
  • The real reason why all business owners need to take a sabbatical
  • 3 Myths that make you think it’s impossible to take a sabbatical
  • How to prepare your business to support an annual sabbatical
  • What to do during sabbatical so that you come back refreshed and inspired for the next season of your business
  • And much, much more!

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Rewrite Your Story, Rewrite Your Success, With Carrie KC West

Filed in Podcasts, Previous Episodes on March 18, 2025

What if the key to success isn’t working harder, but rewriting your story? In this episode, Carrie KC West, author, speaker, and life story coach, shares how the narratives we hold shape our business, leadership, and financial success.

Discover:
✅ How to identify and rewrite limiting beliefs
✅ The power of storytelling in business and marketing
✅ Practical steps to shift your mindset and attract new opportunities

Get ready to transform your story—and your success!

Tune in to hear Carrie’s thoughts on:

  • How do the stories we tell ourselves impact our success in business and life?
  • What are some common limiting narratives entrepreneurs and leaders struggle with?
  • How can rewriting our personal and business stories lead to more confidence and opportunities?
  • Why is storytelling such a powerful tool in marketing and branding?
  • What are the first steps someone can take to shift their mindset and rewrite their success story?
  • Can you share a real-life example of someone who transformed their business through storytelling?
  • What is the most surprising lesson you’ve learned about the power of story in your own life?
  • Your book, Life Rewritten, is coming out in 2025—what can readers expect from it?
  • And much, much more!

Connect With Our Guest:

WEBSITE:

SOCIAL MEDIA(S)

What Email Marketing Will Look Like in Late 2025, With Soe Tun

Filed in Podcasts, Previous Episodes on March 13, 2025

Is email marketing still as powerful as it used to be?

Or is it evolving in unexpected ways?

In this episode, Soe Tun breaks down what’s changing in the email marketing landscape and how you can stay ahead of the curve.

We’ll tackle key questions like:

  • Is a good subject line overrated?
  • The “unsexy” secrets to email marketing success
  • Why your copy might not matter as much as you think

If you’re still using the same email strategies from a few years ago, it might be time for a refresh.

Discover what’s working, what’s not, and how to future-proof your email marketing for 2025 and beyond!

Tune in to hear Soe’s thoughts on:

  • What best practices have you learned with writing subject lines?
  • Is there anything you recommend when it comes to optimizing clickthrough?
  • What about deliverability?
  • And much, much more!

Invitation From Our Guest:

Free ebook: FIND OUT WHY THE F*CK YOUR COPY ISN’T SELLING SH*T

https://soetun.kit.com/booklet

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AI and Marketing Strategies, With Owen Garrity

Filed in Podcasts, Previous Episodes on March 11, 2025

Artificial intelligence is transforming marketing at lightning speed—but what does that mean for businesses and agencies alike?

In this episode, Owen Garrity joins Adam to explore how AI is reshaping marketing strategies, optimizing campaigns, and changing the way agencies operate.

From automation and personalization to data-driven decision-making, we’ll uncover the opportunities and challenges AI presents for marketers.

Whether you’re a business owner, a marketing professional, or just AI-curious, this conversation will give you valuable insights into the future of digital marketing.

Tune in to hear Owen’s thoughts on:

  •  How can you create a brand story that connects in a highly fractured media ecosystem?
  • How can you ensure that brand stories resonate with consumers at the right time and place?
  • What are some ideal ways of tracking ROIs on multi-touch marketing campaigns?
  • How do you reach the right audience for your content?
  • Why is brand storytelling more important now than ever?
  • And much, much more!

Connect With Our Guest:

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