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John Cerasani is a serial entrepreneur, business expert, and venture capitalist.
John shares his top three tips to build a well-established company:
Number One: Get Your Hands Dirty — There is not one function of my current company or any of my former companies that I could not tell you the inner workings of. I am a firm believer that you can’t lead a team if you are not familiar with their occupation. Now, I am not saying that you need to be the best at each function; you shouldn’t be, but you should understand the job function intimately so you can find and hire a person that can do it as good or better than you, and then effectively lead him/her.
Number Two: Inflate Your Company, Not Your Head — Take phrases like “my employee” out of your vocabulary and replace them with “my colleagues.” Go to an initial prospective client meeting as someone that is looking to help and serve that client. Do not go as the company President that is looking to impress them.
Number Three: Be Concise, Be Succinct, Be Detail-Oriented in All Communications — In 2011, I wrote a book called “Paid Training” and one of the chapters is named “Speak the Language, but don’t BS.” I cringe when I hear BS and I have greater respect for clients that recognize when someone else is doing it too. Every industry has its share of buzz words or phrases that simply are what I think of as space fillers when there is nothing intelligent to add or say. In the book, I was comparing this kind of jargon coming from the mouth of someone from a smaller organization not having the same impact as from someone at a larger more established place of employment. The reality is though, that there isn’t a place for it anywhere.
Tune in and listen to John’s answers to questions such as:
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Can 1 sentence make a difference in your marketing?
It did for one of Luke Charlton, aka The Aussie Hermit’s clients.
Specifically, she was able to 3X her business (taking it from 180k/mo to 600k/mo+).
No, those are not typos.
Even better, you can use this exact strategy in your own business to get a lot more appointments and get more people buying at a higher price point, too.
Intrigued what the 1 sentence is?
Tune in and listen to Luke’s answers to questions such as:
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John Egan is an award-winning content marketing strategist who covers topics for small business owners looking to improve and embrace content marketing as part of their growth strategy. His new book, The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners, demystifies and simplifies content marketing with insider lessons from John’s 20+ years of journalism and content marketing experience.
Many small businesses are stymied by where to start when it comes to content marketing; some don’t even understand what it really is and how it can help them grow. Between SEO, pillar content, brand storytelling, blogging and the time to do it all, the road to successful content marketing that drives traffic and helps a business grow can feel like a treacherous uphill journey.
John has built successful content marketing strategies for companies like Bankrate Insurance, LawnStarter, LendingTree.com and more. His nuts-and-bolts approach to content marketing makes it easy for small businesses to attract, entertain, educate and retain audiences and form lasting relationships with their customers.
Tune in and listen to John’s answers to questions such as:
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Buying a business doesn’t necessarily require any of your own money.
Jonathan Jay will teach you the smart ways of buying a business…starting with how to buy three types of companies:
The first is a company that’s profitable.
The second type of business that you might acquire is one which is stressed.
The third type of business is one which is distressed.
Tune in and listen to Jonathan’s answers to questions such as:
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Global credibility expert, Mitchell Levy, interviewed 500 thought leaders on credibility.
These are some of his findings:
➡ 98% didn’t have the clarity to succinctly articulate their purpose. ⬅
➡ 80% were great in person but had a crappy online presence. ⬅
➡ 23% showed disrespect by coming late to the interview. ⬅
After seeing these shocking results, wouldn’t you want to do something about it?
Mitchell has the go-to community to learn/grow your credibility with the “right” people on a similar journey.
Imagine coming to a place where you can immediately trust, know, and like those around you…
Where you can be safe in an environment where others want to support you.
This is Credibility Nation.
Listen to Mitchell’s answers to questions such as:
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Often, we stay in draining jobs for all the wrong reasons – stability, a regular paycheck, reliable 401(k) contributions being three of the top reasons talented people don’t venture out on their own.
Financial planner, Sean Mullaney, wants to help stop the cycle of would-be solopreneurs staying in restrictive corporate jobs by offering one simple piece of stress-relieving advice: open a solo 401(k) plan, and now.
Sean’s new book, Solo 401(k) (out Oct 4th), sheds light on the practical financial pathway to retirement that is so often slept on by both solopreneurs and those dreaming of a solopreneur career.
Tune in and hear Sean’s answers to questions such as:
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Norman Pappous wasn’t always interested in the wealth management industry – he started out his career in London working for global investment banks.
However, when a family member committed suicide after being misled by a financial advisor, he knew he had to commit the rest of his career to helping others from falling into the same trap.
His new book, Wall Street’s Grand Deception, arms the average investor in navigating the financial markets, including ways to properly vet a potential financial advisor.
Tune in and hear Norman’s answers to questions such as:
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Many small business owners work their entire lives growing and reinvesting their profits back into their business.
But then, when they want to retire, they find themselves unable to enjoy life because they have all of their wealth tied up in their business.
In this episode Chase Insogna explains how this can be changed.
Tune in and hear Chase’s answers to questions such as:
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WHAT IF you could create wealth in a safe and predictable way and become your own source of financing?
Now you can.
Mark Willis is a man on a mission to help you think differently about your money, your economy and your future.
Tune in and hear Mark’s answers to questions such as:
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With rising advertising fees and competition, constant algorithm changes, and less engagement, it is more and more difficult to organically reach clients.
Big businesses like McDonald’s and Disney have used a method that is the fastest, most lucrative, least competitive form of marketing, and if done the right way, is free: Joint Ventures (JV).
Astonishingly, over 95% of small businesses pass on this big opportunity that brings the right clients who are ready to buy.
Mac Attram, who has generated over 25 million dollars for himself and his clients in the past 8 years alone using that method, dives into what a Joint Venture is, the process to do it successfully and the biggest mistakes to avoid.
Tune in and hear Mac’s answers to questions such as:
Powering Success with Remote Teams, With Pete Neubig
What’s the #1 way to boost productivity and profitability? According to Pete Neubig, it all comes down to building the right team. In this episode, Pete shares his proven strategies for sourcing top talent, onboarding with intention, and managing remote teams that drive real results. Whether you’re just starting to scale or looking to level […]
Roadmap to Marketing Success, With Rita Barry
Marketing shouldn’t feel like throwing spaghetti at the wall. Rita Barry, founder of Rita Barry & Co., joins us to talk about building a strategy-first marketing roadmap that actually leads somewhere—specifically, sustainable growth. Specializing in helping female-founded businesses scale through data-driven marketing, Rita breaks down why it’s not your job to figure everything out alone, […]
Rewrite Your Story, Rewrite Your Success, With Carrie KC West – Part 2
What if the key to success isn’t working harder, but rewriting your story? In part 1, we delved into the stories that influence our behavior patterns, create our blocks, and sabotage our success in a thousand and one ways we cannot always see in the moment. In part 2, Carrie KC West, author, speaker, and […]
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