Podcasts

Is Your Digital Transformation Stuck? With Patrick McCreesh

Filed in Podcasts, Previous Episodes on July 12, 2022

There are many ways to be “stuck” in an organization and hold back change. Organizations undergoing digital transformation often miss the mark — but that’s because they’re looking at technology as the solution, not people.

Even for organizations that reopen as the pandemic winds down, the workplace will never be the same: the pivot to remote and blended workforces, the rise of analytics and AI, and other changes have already taken place. Yet many employees and organizations still aren’t ready.

In his book, Stuck: How to Win at Work by Understanding Loss, Patrick McCreesh spells out three simple but powerful strategies for getting your people and your organization to “un-stick” when it comes to digital transformation. 
  
He joins Adam to discuss those strategies as well as:

  • How a technology fallacy makes organizations overlook the human factor in digital transformation.
  • How to see digital transformation holistically.
  • How to get people to “un-stick” and embrace and adopt change.
  • And much more!

​Digital transformation isn’t that easy. Tune in and learn how to refocus on people, not tech, for success.  

Building the Ultimate Marketing Agency, With Itamar Shafir

Filed in Podcasts, Previous Episodes on July 10, 2022

A strong brand is based on TRUST. And TRUST translates into SALES.

Do you have hundreds of testimonials and reviews?

Do you have case studies for all niches and services in digital marketing?

Are you updating unique content on social networks?

Do you advertise?

Do you have a podcast?

To help your clients and grow your business, you need to provide an encompassing suite of marketing services.

If you’re building an agency or trying to scale, you probably already know that doing everything yourself limits your growth. No one understand this more than Itamar Shafir, author of Building the Ultimate Marketing Agency.

In this episode, Itamar and Adam discuss:

  • The main challenges to starting an agency/business/startup and how to overcome them
  • How critical pricing strategy is to small businesses
  • How an agency can differentiate itself in a commoditized eco-system
  • The difference between a marketing agency and a fractional CMO
  • Why so many entrepreneurs fail where just a few succeed
  • And so much more!

Growing your marketing business is much easier when fulfilment, lead generation and branding are done for you. Tune in and learn how it’s done!

Preparing to Successfully Exit, With Tanaha Hairston

Filed in Podcasts, Previous Episodes on July 7, 2022

There are three main phases to most businesses. Growth. Scale. Exit.

Most business owners focus heavily on growth and scale, but don’t put much thought into exit. Truth is, you should enter into a business with the thought of eventually exiting.

Whether it’s passing the torch, selling, or retiring, or just closing it down, you should have some sort of strategy and plan in mind.

Joining Adam is business strategist, Tanaha Hairston. Together they discuss:

  • How to begin with the end in mind
  • Clarity to exit: drive sales and new business development
  • How to create Monthly Recurring Revenue (ARR) for every source of Revenue in Your Business
  • How “Breaking Past the Fear” achieves business success
  • And much more!

Do you have an exit strategy in place? If not, (or even if you do) this is a must-hear episode.

Prosperity Lending: A Mortgage Solution for the Self-Employed, With Alejandro Szita

Filed in Podcasts, Previous Episodes on July 5, 2022

Business owners, artists and entrepreneurs tend to have unique financial flows and income and expense patterns. Additionally, because they have many deductible expenses, their tax returns do not always reflect their full financial picture. So, the hardest part is documenting income.

Also, business owners’ financial documents take more time to analyze, and they require more attention to detail to evaluate and approve. Additionally, many lenders consider self-employed people to be “risky” borrowers (this is ironic because most business owners have an excellent payment history, even if they sometimes make their payments a little behind schedule).

Mainstream lenders and most independent mortgage broker are after the “low-hanging fruit” of mortgages for employed borrowers with perfect credit scores (this is about 30% of borrowers)—these are quick and easy to do by following what are essentially basic and routine procedures.

This is where Alejandro Szita comes in. Specializing in providing lending solutions to business owners, artists, entrepreneurs and self-employed professionals, Alejandro gets it.

He joins Adam to discuss:

  • Why the majority of the mortgage industry is not geared towards the self-employed borrower (business owners & entrepreneurs)
  • Why it’s more difficult to get a mortgage when you’re self-employed
  • How business owners can qualify for a mortgage
  • And so much more!

If you’re thinking of buying a house in the near future, then this is the show for you!

Business Exits; The Make-or-Break Element, With Chris Vanderzyden

Filed in Podcasts, Previous Episodes on June 30, 2022

According to the Business Enterprise Institute, a whopping 81% of business owners want to stop working in their businesses before the decade closes—and two years of pandemic problems have only thrust this desire into overdrive. But while business owners are dreaming about “getting out,” 79% are missing one make-or-break element: a Master Exit Plan. And that’s a huge problem. 

An unplanned exit can have devasting financial consequences. You might pour your capital, sweat equity, and tears into building a business and not be positioned to attract buyers upon your exit. You could sell your business but not have nearly enough to retire. Or unforeseen events could shutter your business long before you receive any return on your investment for all of your efforts.

“Most business owners are far too busy running their companies to plan for an exit they don’t believe is imminent. But if you wait until you’re forced to go to market or receive an unsolicited offer, the chance of being able to successfully sell your business is less than 20%. The key to success is proper planning,” says leading business educator and M&A advisor Chris Vanderzyden, author of Master Your Exit Plan: Sell Your Business, Preserve Your Legacy (Emerald Lake Books; April 19, 2022).

Chris is joining Adam to discuss:

  • 6 business exit strategies—and how to determine which is right for you
  • The 7 steps to selling a business
  • How to answer the million-dollar question: “When should I sell?”
  • The key ingredients that make a business marketable
  • How to prepare for your post-ownership life—and exit with no regrets
  • And so much more!

Join us and gain insider strategies to help you create and execute your Master Exit Plan so that you can harvest the wealth created in your business—and protect your legacy for generations to come.

Maximize Your Marketing, With Chris Pistorius

Filed in Podcasts, Previous Episodes on June 28, 2022

Today’s business world requires a different way of marketing for success. Call it Alchemy – the bringing together of best-in-class marketing strategies to create a whole better than the sum of its parts.

Competition is fierce, it’s important for you to be able to identify and tell potential consumers why they should choose you.

Chris Pistorius has this strategy down pat. Specializing in dental marketing, Chris’s company was born out of the idea that he can help dentists & orthodontists win online by providing great a marketing strategy, creativity and leveraging technology to get great results.

And those strategies don’t stop at dentistry. Chris joins Adam to share how you can use those same strategies and get amazing results.

Discover:

  • Some of the best ways to grow a local business online
  • Tips for businesses to increase their visibility online
  • What is working best now for businesses in digital marketing
  • How local businesses can leverage social media to attract more clients
  • How podcasting can help you build your business and personal brand
  • And much more!

Don’t sit on the sidelines. Tune in and learn how you can win at marketing!

Building your Customer MasterPlan, With Chloë Thomas

Filed in Podcasts, Previous Episodes on June 23, 2022

To be successful you need to persuade your customers to move from noncustomers to regular customers.

The Customer MasterPlan Model is the heart of getting traffic to your website.

Once your plan is built, you will know…

What marketing you SHOULD be doing.
How to get more Customers,
How to make your marketing more effective.
How to get more sales, revenue, and profit.

Creator of the Customer MasterPlan, Chloë Thomas, joins Adam to discuss:

  • Understanding your customer segments
  • The power of getting your messaging spot on
  • Finding the right marketing methods to grow your business
  • The steps to creating your Customer MasterPlan
  • And so much more!

Getting the right traffic to your site, for the right price is central to increase sales and profits. You’ll learn the steps in this episode.

Why True Success Is About How Often You Lose, With Simon Chan

Filed in Podcasts, Previous Episodes on June 22, 2022

Business growth specialist, author of The Consistency Pill and podcaster, Simon Chan, is no stranger to the woes of business creation and growth – he can personally attest to weeks on end filled with nothing but unpleasant sales calls and countless rejections.

However, Simon didn’t allow setbacks to destroy his confidence – he then went on to pioneer online duplication and built a 7-figure business with over 200,000 distributors.

Now, he wants to aid others in ignoring the typical setbacks and soldiering onwards with the one principle that has helped Simon succeed: consistency.

Discover:

  • Seven components of the Consistency System to help you overcome procrastination, battle your fear of rejection, and reach maximum professional and business
    achievement.
  • The three C’s to create influence and get customers to buy from you, no matter what you’re selling.
  • Smarter social media habits and content-marketing tips to grow your brand across every platform.
  • A simple way to prevent unfavorable events from hijacking your emotions and your consistency.
  • How to get more done every day in less time—and tips to get back on track if your consistency slips.
  • And so much more!

Willpower isn’t enough, no matter how high your ambition. Tune in and learn to transform your business and achieve the success you desire.

SPECIAL GIFT: Free access to Simon Chan’s new book, The Consistency Pill, for listeners! consistencypill.com

Inside Outsourcing, With Derek Gallimore

Filed in Podcasts, Previous Episodes on June 21, 2022

Outsourcing is the bad boy of business, blamed for poor quality, unethical salaries, inhumane conditions, and even the ruination of industrialized economies. Yet, Apple, Google, JP Morgan, and almost every Fortune 500 company outsources, and the industry is growing at breakneck speed.

Hiring an offshore team can save a company 70% on its staffing costs and offer previously unimaginable access to a near-infinite pool of 2 billion highly qualified professionals. It’s a game changing proposition for businesses.

Globalization and technology are connecting the world’s 8 billion people into one single online economy. For three decades, the outsourcing industry was a sleeping giant, generating $200 billion annually, and employing tens of millions of people, but mostly invisible to the traditional economy.

Now, the giant is waking. Only recently has outsourcing become an option for small and medium-sized businesses. Previously, due to technological limitations, it was the exclusive domain of the big multinational conglomerates. Many smaller businesses have now heard of offshoring, but few really understand its full potential or how it can be applied to their company.

Author of Inside Outsourcing, Derek Gallimore, joins Adam to shed the light on the concept of outsourcing.

Discover:

  • What outsourcing really means for the typical business, entrepreneur, or manager
  • Should we embrace this movement or run from it?
  • Why outsourcing is the ‘bad boy’ of business
  • Will it cause the downfall of economic stability in the West or catalyze humanity’s next step-change in prosperity and innovation
  • And so much more!

This is a must-hear episode if you don’t want to miss this game-changing opportunity.

Creating the Conditions for a Culture of Belonging in the Workplace, With DDS Dobson-Smith

Filed in Podcasts, Previous Episodes on June 16, 2022

Belonging is an archetypal experience that we all seek. In the workplace, a sense of belonging will only happen if you have both diversity and inclusion. When you facilitate diversity in hiring practices and instill inclusive policies, procedures and behaviors, your organization has its best chance of creating a culture that supports a sense of belonging for everyone.  

Diversity is a fact. Inclusion is a behavior. Belonging is an experience. Diversity is a fact in that you can look around you and note that there are people like yourself alongside people who aren’t like you. Inclusion, meanwhile, is a set of behaviors, frameworks or approaches that promote psychological safety and connectedness among team members.

Licensed therapist, DDS Dobson-Smith, joins Adam to discuss: 

  • How to become aware of your own social conditioning and dismantle internalized racism, sexism, heterosexism and ableism 
  • What inclusive policies, practices and behaviors within the organizational infrastructure lead to a culture of belonging
  • What you should be measuring to determine whether you have a culture of belonging in your workplace 
  • What key takeaways from the psychology of belonging inform how to impact workplace performance 
  • And so much more!

Don’t miss this very important episode on diversity and inclusion so that your employees feel like they belong at work.