Podcasts

Holistic, Long-Term Financial Planning, With Maryann Keith

Filed in Podcasts, Previous Episodes on June 15, 2022

You have a busy professional career.

That’s a lot of responsibility and can leave you with little time to care for your own financial health.

Over the years, your assets may become scattered across many different accounts, making them difficult to effectively manage.

This is called a “financial junk drawer,” i.e. a disorganized portfolio of miscellaneous investments that are not optimized to develop into their full potential.

If this sounds familiar, you need an integrated wealth management strategy tailored to meet your comprehensive financial goals.

Financial advisor, Maryann Keith, joins Adam to talk planning.

Discover:

  • Misconceptions or mistakes that people make when it comes time for them to evaluate their Social Security decisions
  • How to define success when it comes to a client’s strategy
  • Common advice specifically regarding the tax impact on Social Security in regards to Social Security and retirement
  • What should widowed and divorced folks look out for when planning to take Social Security
  • And so much more!

It’s never too late to take control of your financial health.

How Consumers Are Searching For and Evaluating Local Businesses, With Laura Nelson

Filed in Podcasts, Previous Episodes on June 14, 2022

Consumers see right through the traditional advertisement.

Potential customers are going to seek out your customer reviews – whether you want them to or not.

Word-of-mouth marketing, or referral marketing is the cheapest and best way to get new customers.

So, how can you get in front of this, practice transparency, and make your customer experience as seamless as possible?

Feature a couple of your negative reviews (yeah – I said it) to make your testimonials page really stand out from the rest. By including these, you’re saying “hey – we heard you, and here’s what we’re working on,” and that, in combination with the clear emphasis on transparency, will go a long way.

Marketing expert, Laura Nelson joins Adam to discuss:

  • What local businesses should do to build word of mouth and market their businesses to attract more customers
  • How consumers are searching for and evaluating local businesses
  • The most important criteria that business owners need to know
  • The newest trends in local marketing for 2022
  • What business owners shouldn’t do when making marketing investments
  • And so much more!

Jump on the review wagon and grab some new customers! Tune in.

How to Become Non-Displaceable in Any Market, With Carol Sanford

Filed in Podcasts, Previous Episodes on June 9, 2022

Courageous leaders are calling for a disruptive yet effective way of working: one that unlocks new levels of innovation, financial results, and customer loyalty while building human capacity to contribute.

The good news is there is a proven, but infrequently taken, path.

Carol Sanford shows leaders why today’s so-called business “best practices” undermine success—and, how to transform a business into something so flexible, so innovative, so developmental, it becomes virtually non-displaceable in the market.

Carol joins Adam to discuss:

  • How to deal with highly competitive markets, even commodity
  • What exponential growth means in numbers
  • The key to not being able to be knocked out of a market in fast changing world
  • How to keep from being displaced by investors
  • And so much more!

Want to know the secret to being non-displaceable in your market? Tune in!

High Achieving Servant Leadership: The Unique Combination That Drives True Success, With Kurt Uhlir

Filed in Podcasts, Previous Episodes on June 7, 2022

You’ve heard it before, ‘You can lead a horse to water, but you can’t make him drink.’ In today’s world, servant leadership is the new way to lead.

This term has become popular lately, but many people have trouble understanding exactly what it means.

When you observe an individual practicing servant leadership, you are experiencing a person who embodies the concept of actions being louder than words. Servant leadership is a leadership philosophy where the goal is to serve others and lead by example.

By incorporating a servant leadership model within an organization, employees will build up their confidence, exert more authority, and create a sphere of influence. When entire companies adopt Servant Leadership theory and apply it, you will see transformational leadership in not just the company’s words and “about us” section but in the actions of individuals at every level of the company.

Kurt Uhlir is a long-time practitioner and believer in servant leadership.

This approach to both work and life creates the possibility of unlocking what Kurt calls High-Achieving Servant Leadership.

He joins Adam to discuss:

  • What High Achieving Servant Leadership is;
  • How this leadership approach can accelerate growth and maintain it;
  • The characteristics of an effective servant leader;
  • And much more!

Learn more about this fascinating approach to leadership, and how it can help you achieve true success!

Why the Deliberate Entrepreneurial Practice is the Key to Long-term Success, With A.J. Lawrence

Filed in Podcasts, Previous Episodes on June 2, 2022

Ask any successful entrepreneur what their top tip to success is, and they all swear by the power of focus and dedication. Or what A.J. Lawrence calls Deliberate Entrepreneurship.

What sets A.J. apart as an entrepreneur is his inexhaustible curiosity. Having led his last company, The JAR Group, to the INC. 500 not once, but twice, he knows firsthand what a combination of consistent effort, hard work, and, let’s be honest, lots of luck it takes to create a successful business.

A.J. joins Adam to share his tips for success, such as:

How to Use Comedy to Drive Brand Awareness, With Shelby Dash & Kristina Clifford

Filed in Podcasts, Previous Episodes on May 31, 2022

There’s no better “attention grabber” than a laugh. And when it comes to your branded video content, you want all the attention you can get!

Content is currency and if your content sucks, well you probably aren’t making much money.

Entering from stage left…comedic actresses turned screenwriters and video producers, Shelby Dash and Kristina Clifford. When the reality of the entertainment industry slapped them in the faces, they began making comedy videos for fun.

Even though they tripped over their own feet (maybe on purpose) those videos got attention. Today they make videos for companies that get attention, views, and sales.

“You know that cliche saying about how the journey is better than the destination? I feel like that has been the lesson for us. As long as we’re making ourselves laugh, while being one hundred percent authentic, we’re guaranteed to make something worth watching.”

Joining Adam, this delightful duo gives us the dish on:

  • Why comedy is an important tool in video marketing
  • How to use comedy to drive brand awareness
  • The creative process, how to brainstorm video ads
  • And so much more!

Life is too short to be dull. Listen to this episode and learn how to liven up your marketing!

Artificial Intelligence, With Brian Weaver

Filed in Podcasts, Previous Episodes on May 26, 2022

When you think of artificial intelligence, what comes to mind?

The 1983 movie, WarGames?

Data, from Star Trek?

Bishop, from Aliens?

Artificial intelligence (AI) has been a part of Hollywood for decades. Typically, it’s in a negative fashion such as computers taking over the world like Maximum Overdrive, or even The Matrix.

The truth is, AI is simply a system of intelligence across your organization.

Brian Weaver’s company, Torch.AI makes data easier to use. They are changing the paradigm of data and digital workflows, forever solving core impediments caused by the ever-increasing volume and complexity of information resulting in a single unifying solution which begins by instantly deconstructing and describing any data, in real-time.

Far from Hollywood’s evil computer takeovers, Brian’s solutions have helped to fight fraud, secure information, make better decisions of trust, evolve operational capabilities, and create better customer experiences.

Brian joins Adam to dispell the myth around AI. They discuss:

  • What artificial intelligence is
  • How AI helps productivity
  • Why government agencies such as the Dept. of Defense are using Brian’s software
  • What impact AI can have on your business
  • And so much more!

Discover the wonders of artificial intelligence when you listen to this episode!

How to Create a Connection Between Your Brand and Your B2B Customer, With Paul Cash

Filed in Podcasts, Previous Episodes on May 24, 2022

Humans are driven by feelings, which means that B2B marketers need to sell the emotional benefits of buying a product, not the practical ones. Gallup research shows that only 29 percent of B2B customers feel fully engaged with the businesses they buy from. 

When B2B decision makers don’t have an emotional connection with the companies from which they do business, they’re unlikely to stay loyal customers.   

Customers don’t want to be bombarded with facts and figures, jargon and tech speak. They yearn for a sense of emotional connection that makes them feel special — and makes them feel good about choosing a particular company’s product. Engagement is a critical factor because companies with the highest levels of it also have 72 percent more fully bought-in customers. And once they’ve bought into a company, they are willing to pay a higher price for its products.  

Paul Cash is the go-to-guy for B2B marketing in the UK.

He joins Adam to share indispensable advice for engaging customers on a human level, including:

  • How neuroscience proves that people buy on emotion and justify with facts
  • How to move from selling the practical benefits to selling the emotional benefits of buying a product
  • How to determine what language and ideas will resonate with and ignite customers’ loyalty
  • How to harness the power of storytelling to differentiate your company from the competition
  • How to back up your company’s purpose with action and commitment
  • And so much more!

It’s time to step up how you connect with your B2B customers…join us!

Think Visually and Amplify the Impact of Your Ideas, With Wendi Pillars

Filed in Podcasts, Previous Episodes on May 19, 2022

If a picture is worth a thousand words, why do so many of us insist on a thousand words alone?

Whether you’re in a more traditional school setting or a place of business, your organization can use visual thinking to drive collective understandings and engagement. Studies show that information is recalled exponentially more when paired with visuals than without them . . . and to actually generate those visuals along with their connections?

Visuals add unparalleled value to your organization’s thinking, planning, and review processes. They naturally facilitate engagement, enhance information retention, and grant permission for creativity.  When your audience is engaged and remembers more, they’ll be ready to take action.

Wendi Pillars loves empowering others through visuals. So much so in fact, that she started her own company to help you tap into your creativity.

Wendi and Adam discuss:

  • If a picture is worth a thousand words, why so many of us insist on a thousand words alone
  • “Use stick figures for a cognitive push to make your “brain hurt”, no matter who you are”
  • Energy management vs time management in bringing a vision to life
  • Why visual thinking and strategizing isn’t just about drawing pictures
  • And much more!

When you sketch more, you think more.

When you think more, you connect more dots.

And when you connect more dots, you accomplish more.

My markers are ready. Are yours?

Virtual Event Promotion & Marketing, With Daniel Moss and Michelle Garrison

Filed in Podcasts, Previous Episodes on May 18, 2022

Much like a child, who “grows-up” from an infant, to adolescent, and to a mature adult. Your business needs to mature & evolve through 3 stages.

At this moment, hundreds of webinars, online gatherings and virtual events are being dreamed up on Zoom, Google Meet, and random new conferencing tools by event planners in makeshift offices all over the world. They hope for riveting content, engaging audiences, and tons of sales.

At this moment, hundreds of attendees are logging off, distracted by social media, and completely forgetting about that online event. They’re muting webinars and walking away and scrolling straight past event announcements.

In this world of infinite content, what does it take for an event to stand out?

Daniel Moss and Michelle Garrison specialize in empowering organizations to host more meaningful, inspiring events online.

They join Adam to share how they helped clients 2X, 5X, and even 7X their in person attendance.

Discover:

  • Common mistakes see organizers make with their virtual events
  • Main benefits of “going virtual” over producing an in-person event
  • How to make virtual more exciting/engaging/interactive for online attendees
  • Helpful tips on how to get people to show up
  • Thoughts about the future of the event industry
  • And much more!

If the pandemic taught us anything, it’s that virtual events are the way to go. Ready to create yours? Tune in!