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Think that processes and systems alone can get your company where it needs to go? Think again!
Imagine having a company or a team that has your back. Not only do they have your back, but they also look out for problems before they occur, conceptualize their own solutions, and
coordinate to get them implemented. They even look at the long-term horizon with you.
The long-term horizon needs to be supported by a strategically built organizational culture, or your bottom line will be impacted. But how do you move the needle on that when it seems so nebulous?
That’s where Andrew Kim steps in.
Plenty of books highlight the importance of culture in successful companies, but they don’t show you how to actually build it, overcome associated challenges, align it with strategy, and leverage that infrastructure for the next level of growth.
In Andrew’s new book, Culture for the Left-Brained Leader, he combines lessons from practical insights to shift this from a vague, undefined concept into a strategic and tactical advantage that you can implement on your own.
Andrew shares his concept and strategies in this interview with Adam.
Discover:
These are massive benefits that can make a tremendous impact on your life. Tune in.
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A diverse cannabis industry is one that serves and benefits multiple communities, business owners, and consumers.
An equitable cannabis industry is one that represents marginalized communities in leadership roles: founders, owners, CEOs, board members, investors, and so on.
An inclusive cannabis industry is one that provides marginalized communities with ownership opportunities, builds businesses that give back to underserved populations, actively fights for individuals and communities harmed by the War on Drugs and the stigmas and stereotypes around cannabis, and commits to creating businesses where all identities are honored.
Although these are the ideal end results, we can all play a part in moving towards a diverse, equitable, and inclusive cannabis industry. Education and activism are key components to this fight, and with that comes a responsibility to understand the nuances around the discussion.
Dan Serard has been working in the cannabis industry for years. He knows all too well the importance of diversity and inclusivity within marketing, within business, and within education.
Dan joins Adam to discuss:
Now, more than ever, it’s important for all brands to not only make a statement but show their customers their core values are rooted in DEI through action. Does yours?
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Life doesn’t have to be whatever is handed to you. In truth, you can create your reality to be whatever you want.
The problem is when you try to create with your mind rather than your heart.
Leah Rush and Kyle Boyd help people create their dream realities with a technique called heart coherence.
In this episode, they join Adam to explain this concept and teach us a few things about ourselves.
Discover:
Today, I invite you to listen with your heart so that you too can create your dream reality.
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Do you lead with a highly organized, task-focused style that motivates your team to accomplish deadlines on time?
Or do you focus more on the future to inspire your team towards success?
But here’s the better question: why do you have to choose between the two?
This traditional binary thinking of declaring yourself either the detailed-oriented Manager or big-picture Visionary in leadership is limiting the growth of your career, team, and company.
Within the wide spectrum between these two archetypes lies the amazing power of a combined leadership style that reaches new heights.
Leadership expert, Darby Vannier joins Adam to provide a strategy to harness and develop the best traits of both managerial and visionary leaders to support greatness in your professional and personal life.
Discover:
Are you an indispensable leader? Tune in and learn how to bolster your skills.
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Having been trained in the classical packaged goods marketing approach to problem solving and structured writing, Jim Rowe has trained scores of executives at all levels from young marketers to senior clients who have asked him to write their presentations.
He started noticing writing issues with recent grads in the early 2000’s and since 2015 there has been a growing number of studies and articles on the negative impact it is having on corporate productivity. This has led to a need for corporations establishing training to teach better writing.
Rather than write another boring business book, Jim utilized a “FABLE” based on the hugely successful “Who Moved My Cheese”.
The approach is easier to read, retain and replicate so it can be put into practice immediately.
“Get Your Ducks In A Rowe” – Book 1 teaches the simple 10 step business communication formula to think strategically, write persuasively and present a business recommendation to generate buy-in (THINK – WRITE – PRESENT – SELL).
“Get Your Ducks In A Rowe” – Book 2 Learn The A-D-A-P-T-E-R Method explains Jim’s trademarked, holistic approach to strategic business communication starting with critical thinking / problem solving through writing, presenting and successful execution.
Jim joins Adam to discuss the holistic approach to critical thinking, communication and execution.
Discover:
Even the best of communicators sometimes need to get their ducks in a row. Tune in.
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With new information to draw on from the cognitive sciences, marketers have discovered that many old branding methods are actually ineffective. For instance, scare tactics, like those often used in anti-smoking or substance misuse campaigns, can trigger the behavior they’re designed to prevent.
Despite the hype around increasing market competitivity, consumer attention span is not getting shorter. In fact, subconsciously they are as long as ever before. Additionally, marketers that can re-imagine their brands around the stories that consumers want to tell can create lasting bonds with them.
Savvy marketers are now turning to the cognitive sciences to understand exactly how the brain works and leveraging that knowledge to forge conscious and subconscious connections with consumers. This cutting-edge approach enables marketers to engage consumers more viscerally. The result: the creation of truly iconic brands.
Now, success in branding means aligning the brands to consumers’ innate instincts — those formed from the hidden biases and beliefs assimilated by the brain over a lifetime of experiences and aspirations. And when that alone is not enough, recoding consumers’ brains and laying down new wiring to enable them to accept your brand comes down to finding ways to trigger the deliberative processes within the brain.
Sandeep Dayal is a seasoned marketing and strategy leader. Joining Adam, he shares what’s out and what’s in when it comes to branding.
Discover:
Consumers are changing and your branding has to change with them. Are you up to date?
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What do Aristotle, Beethoven, Darwin, and Steve Jobs have in common?
All made walking a critical part of their personal and professional practice.
Why?
Because walking fuels creativity, boosts executive function and improves memory and decision-making.
Joyce Shulman is on a mission to get a million women (and men too) walking. Together, Joyce and Adam dive into the research and the why, and how to inspire you and your team to boost performance, productivity, energy and wellness through walking.
Discover:
They say sitting is the new cigarette. Time to get up and get moving!
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Across U.S. and a number of countries across the world, the cannabis industry is booming. Between medical marijuana dispensaries, marijuana extraction laboratories and hemp cultivation, a new wave of commerce is sweeping the globe.
The cannabis industry is so much more than farmers growing marijuana plants and dispensaries selling the products. There is testing, inventing, and ensuring products are safe for consumers.
Marcello Leone leapt onto the cannabis bandwagon and created a cannabis infused beverage. He joins Adam to talk about the industry, the products, and how you can create wealth from cannabis…legally.
Discover:
If you’re interested in joining this fast-growing industry, tune in!
Click here to listen on Tuesday, February 15th, 2022, at 12pm Eastern >>>
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You have a story. Or three. We all have stories. Some are interesting, some are boring, and some are unbelievable.
Are you keeping your story to yourself? What if you told your story and…
it helped inspire others?
it changed how people think and perceive certain things?
it brought you unexpected success?
Writing a book accomplishes several things.
It gets your story out of your head and into the hands of those who need it.
It positions you as an expert.
It becomes a great marketing tool.
Jeremy Brown wrote his first book around age 19. His business exploded and today his company has published over 400 books. He joins Adam to discuss why it’s important to write a book.
Discover:
Is your story rolling around in your head waiting to be told? Time to get it out!
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Your website is like a “necessary evil.” In this day and age, if you don’t have a website, you aren’t considered a legit business.
Your website should be a 24/7 sales machine. But what if it’s not?
Are you dealing with…
An underperforming website that’s more of a liability than an asset?
Diminished credibility in the marketplace?
Missing out on lead-generating opportunities?
Many of us have those nightmare stories of poor websites, bad website vendors, and loss of money and business. Sean Rosensteel is no exception. As a website vendor, Sean knows what it takes to build a website that converts. A website that works for you rather than you working for it.
He joins Adam to discuss what happens when you hire the wrong person/company to build your website and how much it can cost you.
Discover:
Is it time to turn your website into a money-making machine? Then tune in!
Powering Success with Remote Teams, With Pete Neubig
What’s the #1 way to boost productivity and profitability? According to Pete Neubig, it all comes down to building the right team. In this episode, Pete shares his proven strategies for sourcing top talent, onboarding with intention, and managing remote teams that drive real results. Whether you’re just starting to scale or looking to level […]
Roadmap to Marketing Success, With Rita Barry
Marketing shouldn’t feel like throwing spaghetti at the wall. Rita Barry, founder of Rita Barry & Co., joins us to talk about building a strategy-first marketing roadmap that actually leads somewhere—specifically, sustainable growth. Specializing in helping female-founded businesses scale through data-driven marketing, Rita breaks down why it’s not your job to figure everything out alone, […]
Rewrite Your Story, Rewrite Your Success, With Carrie KC West – Part 2
What if the key to success isn’t working harder, but rewriting your story? In part 1, we delved into the stories that influence our behavior patterns, create our blocks, and sabotage our success in a thousand and one ways we cannot always see in the moment. In part 2, Carrie KC West, author, speaker, and […]
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