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Is your business looking to become competitive in a data-driven world?
Data-driven marketing campaigns use customer data to optimize performance, by enabling more accurate predictions about customer behavior. By offering enhanced insights into your audience, you can use this data for more precise targeting, personalized customer experiences and improved return on investment (ROI).
Jerry Abiog is the Co-Founder and CMO of Standard Insights – an AI as a Service growth marketing platform that helps small, mid, and enterprise-level companies run data-driven omnichannel campaigns.
In this episode, Jerry joins Adam to share how to position your business to become more competitive in the data-driven world with marketing precision, executing re-marketing campaigns from customer data.
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With the democratization of AI, learn how you can target the right person, with the right product/service, at the right time to help your company drive both top and bottom line growth.
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The prospect of keeping your business running during a pandemic may feel daunting, or even impossible. Things are changing at a rapid pace fraught with uncertainty of the future.
Keeping team members engaged and motivated as we move more into remote working is proving even more challenging than ever before. Communication is important now more than ever. It’s time to double down on your empathy by addressing the personal needs of your employees and vendors. This concern will be remembered long after the pandemic is over.
Executive coach, Alan Samuel Cohen, specializes in helping clients find and connect with purpose. He joins Adam to help us connect, communicate, and continue during this time of chaos and confusion.
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If you’re still trying to figure out how to navigate in these tumultuous times, don’t miss this episode.
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An engaged online audience is more important now than ever.
You can create the world’s most valuable product, service, or message, but if you don’t have a sustainable way to attract the right attention online . . .
You’ll fail to rise above the noise.
That’s why you’ve spent countless hours researching the hundreds (scratch that, thousands) of ways to grow your audience . . . only to come back to the same two nagging questions:
“How do I figure out what will work for me? How do I implement it?”
Enter John Meese. As the Dean of Michael Hyatt’s Platform University, John knows what it takes to create an engaged audience online. He joins Adam to share some of the top tips for building an online audience that wants to buy.
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If you’re tired of talking and no one seems to be listening, this is the show for you.
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Pay-per-click (PPC) advertising is a high-stakes market in which it often seems the big spenders rule.
The online marketplace is filled with sales potential, and not only for major sellers like Amazon, Walmart, Target, and other large retailers. Yes, the competition is fierce, but did you know that small Ecommerce industries often see up to 30% higher mobile conversion rates when compared to the big guys?
Developing an advanced Ecommerce PPC management strategy that lets you reach shoppers who are searching for what you’re selling is a must and expert, Stuart Atkins joins Adam to share his expertise on creating a strong digital marketing strategy.
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You don’t have to spend billions to get the results you want from your PPC campaigns, tune in and find out more!
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Organizations should be geared to serve specific business needs. The one that worked for your company twenty years ago probably won’t cut it today.
A global operation means having people on the ground in disparate geographies. Your employees are likely collaborating across departments. The world is moving fast. In the rush to enact change, managers often overlook one key element: their people.
Executive coach, Laurel Lau, understands this and joins Adam to share how you can disrupt your stagnant business model and drive innovation for growth.
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Antiquated operational processes hamper efficiency. If you’re ready to update your operations, don’t miss this!
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In life, communication is key. In business, communication is the difference between success and failure. If your sales process is muddled and confusing, your sales will drop.
Conversely, with clear, concise communication, your sales will soar.
Communication expert, Maddy Martin, joins Adam to share her valuable tips on making sure you’re communicating clearly to customers and prospects.
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Are you ready to liven up your communication? Tune in!
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Like the molting of a lobster, the business life cycle is cyclical, and we must prepare so we’re not caught off guard.
While their shells are hard, lobsters manage their resources, conserve energy, and secure a place to hide in anticipation of their post-molt vulnerability. Lobsters can help us appreciate the times our organizations are strong, and use those “hard shell” moments to prepare by going out into the world and seeking new opportunities, investing in new technologies, and setting up systems for the future.
Business growth expert, Joshua Dick, joins Adam to remind us that “molts” are always coming and we need to be prepared.
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Remember the lobster. If you plan to grow, you must prepare for your next molt.
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Today’s popular culture urges people to “find their passion and follow their dreams.”
But according to award-winning business expert Tom Lewis, that message can undermine your success.
Joining Adam in this powerful episode, Tom explains how you can build your foundation, reach your potential, and ultimately find life’s greatest achievements.
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If you want to know why you should follow your talent, not your passion, don’t miss this episode!
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Public speaking…
What images do these two simple words evoke in your mind? How do you feel when you picture yourself standing on a stage alone, in front of a sea of faces?
Do you feel exhilarated and alive, excited to engage with your audience, and thrilled to have the opportunity to connect to more people?
Or
Do you feel your mouth go dry, your hands become icy cold, and your mind go blank?
If you are like most people, the second scenario is probably still running through your mind. About 75% of all people rank public speaking as their #1 fear, followed by the fear of dying.
Victoria Lioznyansky is here to save the day! Joining Adam, she shares her secrets for conquering the fears of public speaking.
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If you’re ready to conquer your fears and become a more confident, compelling, and captivating speaker, tune in!
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Life is complex, your finances shouldn’t be.
We all need to understand our money and what to do with it. That’s not easy to do on your own. In personal finance, the number of choices and complexity of each option makes it difficult to get started.
To build a solid financial future, you need to know where you are starting from and what your biggest opportunities are RIGHT NOW.
Expert financial advisor, Peter Lazaroff, knew at a young age he was meant to have a future in investing. He joins Adam to share his tips on smart, money-making decisions.
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Ready to learn simple and practical tips to grow your wealth? Don’t miss this episode!
EVs Are Essential. But Are Visionaries in the Driver’s Seat? With Ken Boyer
Elon Musk may make the most noise, but he’s not the only one shaping the future of EVs. Along with the CEO of American stalwart GM and the leaders of Ceer and Monolith is a restless billionaire who may be the Vietnamese version of Musk. Their breakthroughs and struggles are the focus of a new […]
Evaluating Any Tech Org—No Coding Required | Insights from a Veteran Leader, With Douglas Squirrel
Do your tech advisors – everyone involved in delivering a technical solution, including developers, data scientists, product managers, testers, and the like – grasp the needs of your organization or one you might consider acquiring or investing in? Where is your tech strategy strong? Where does it need improvement? Is your investment in salaries and […]
Mastering Financial Strategy: Cash Flow, Profitability, and Growth, With Ahuva Gruen
In this episode, we’re joined by Ahuva Gruen, a seasoned Fractional CFO and CPA with over 20 years of experience in financial strategy. Ahuva will share her expertise on maximizing profitability through profit analysis, effective cash flow management, and strategic growth planning. She’ll provide actionable advice on how business leaders can optimize their finances, make […]
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