Podcasts

Business Growth Through Marketing Technology, With Bill Bice

Filed in Podcasts, Previous Episodes on August 6, 2019

Only 53% of sales reps make quota. It’s a challenge heard regularly from B2B sales organizations: the old way of selling isn’t enough anymore. Research illustrates why: the most successful companies enable their sales team to challenge their clients by providing them with key insights that show them how to solve their most pressing problems. You are in a unique position to do this, because you have perspective across the entire market.

Bill Bice has been a serial entrepreneur since the age of 14. One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He joins Adam this week to shed some light on how to solve this issue.

Discover:

  • The biggest challenge Bill has faced when building businesses;
  • The most common mistakes people make in their marketing;
  • How Bill was able to bootstrap to an 8 figure revenue company;
  • How to grow your business using LinkedIn;
  • The most important advice Bill can give in building a sales team;
  • And so much more!

Are you ready to light a fuse under your marketing? Tune in!

Conversion Rate Optimization, With Jon MacDonald

Filed in Podcasts, Previous Episodes on August 1, 2019

Ecommerce leaders really want to have a website that produces a lot more revenue from their existing traffic. In order to do that, they need to convert more of their website visitors into buyers. The problem is, they don’t know how to get their conversion rate to the next level which makes them feel frustrated and stuck.

Jon MacDonald has the solution. He joins Adam in this episode to help our ecommerce listeners learn how to double or even triple their conversion rate.

Discover:

  • What Conversion Rate Optimization is;
  • How to convert website traffic into buyers;
  • Why you’re leaving money on the table;
  • And much more!

If you’re ready to improve your conversion rate turning more visitors into buyers, listen in!

Shaping the Future of Health, Wellness, and Bioscience, With Susan Goebel

Filed in Podcasts, Previous Episodes on July 30, 2019

Bringing a new technology or a new product to market is the stuff of which dreams are made. That’s the story that people who have never done it often tell themselves, but you can look around and see the remnants of failed businesses and bankrupt entrepreneurs. To bring something from an idea to reality you need the right plan, the right team, the right amount of funding, the right everything.

It takes the right combination of bioscience knowledge, marketing intelligence, lead generation strategies, operational insight, product R&D expertise, and personal drive to fuel the business development of any life science firm.

That’s where Susan Goebel comes in. From helping doctors bring new medical solutions to market, to connecting investors and inventors, Susan helps shape the future of health, wellness and bioscience. Joining Adam, Susan shares some of her secrets for landing multi-million dollar contracts for her clients.

Discover:

  • Who gets the bigger cheese, the lone wolf or the pack;
  • Some creative ways to increase prosperity;
  • How to build the right customer avatar for your business idea;
  • Why a business plan is so critical to its success;
  • Why leverage is a crucial key to your success;
  • And more!

Whether you’re in the health and wellness industry or not, you’ll learn a lot about sales from this call!

The 5 Personality Traits of an Empowered Challenger Brand, With Prentice Howe

Filed in Podcasts, Previous Episodes on July 25, 2019

Unless you’re a superstar within your category, your brand is likely in a struggle for attention in a crowded consumer marketplace–especially if you’re standing in the shadows of industry giants.

But contrary to what you may believe, your business’s challenger nature may be the very thing that sets it apart from the pack. How do you overcome being outranked or out-resourced? You have to outthink.

As an advertising specialist, Prentice Howe always roots for the underdogs. He teams up with Adam this week to share how to rise above the giants and create a strong, empowered brand.

Discover:

  • The 5 personality traits of an empowered brand;
  • How to outthink your competition;
  • How to be heard above the crowd;
  • And much more.

If you want to become a more empowered challenger brand, don’t miss this!

Pulling Profits Out Of A Hat, With Monte Wyatt

Filed in Podcasts, Previous Episodes on July 23, 2019

Great companies like Apple, Amazon, and IKEA make business success look like magic.

But the difference between great companies and all the rest is discipline. It’s not sexy, it’s not easy, but it is simple.

And it is something average companies ignore. Discipline is a focused improvement that leads to good habits. Good habits lead to great businesses. And great companies grow exponentially.

Award-winning business coach, Monte Wyatt, joins Adam to talk about discipline and how to make success look like magic.

Discover:

  • The difference between leadership and management;
  • What mindset is needed for organizations to succeed today;
  • The 5 Disciplines of Exponential Growth;
  • Who the 5 Constituents are that every business must satisfy;
  • And much more!

How disciplined is your company? Don’t miss this episode to find out!

Selling With Confidence & Style, With Nicole Jansen

Filed in Podcasts, Previous Episodes on July 18, 2019

As an individual, YOU are your greatest asset.

Every single person in the world has unique talents and strengths that, when developed, can produce powerful results in their life.  Yet, for the most part, we have been conditioned to focus on fixing our weaknesses verses building our strengths!  As a result, most natural talent remains untapped.

When you play to your strengths, create clarity of purpose, increase your confidence and capacity, and build a healthy, collaborative community around you, you to make choices that move you in the direction you want to go and create the success, freedom and fulfillment you’ve always dreamed of.

Business Breakthrough Coach, Master Facilitator and Human Behavior Specialist, Nicole Jansen joins Adam to show you how to maximize your potential and achieve greater results.

Discover:

  • The importance of playing to your strengths and how this relates to the topic of sales;
  • Why people dislike sales so much;
  • How can people change their view of sales, be more confident and have more fun;
  • How mindset plays a role in selling;
  • How different personality types think and communicate differently;
  • And much more!

Are you ready to discover your edge? Tune in!

Optimize Your Digital Marketing Efforts, With Bradley Benner

Filed in Podcasts, Previous Episodes on July 16, 2019

We’ve all been there, looking for the magical solution to get results, rank better and have a profitable business.

Unfortunately, it’s very easy to get distracted with “shiny objects” and magical solutions that don’t really work. Everyone can be successful in the marketing world. You just need to take action and have the right tools.

Digital marketing expert, Bradley Benner joins Adam to share actionable tips and tricks to help you navigate the semantic web and optimize your digital marketing efforts so that you can make more money and get better clients by working smarter, not harder.

Discover:

  • How to get online lead generation with Google My Business;
  • How to build your brand and manage reputation marketing;
  • What is the new SEO;
  • Some different ways to scale an online business;
  • How you can simplify your business model for rapid growth;
  • And much more!

Everyone can build a successful business with digital marketing…are you ready?

Drive ROI Through Strong SEO, With Richard Fong

Filed in Podcasts, Previous Episodes on July 11, 2019

Search Engine Optimization (SEO) involves optimizing the content and structural design of your website. When done properly, SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site.

The SEO process is not a one-time exercise. It’s a constant battle to achieve top rankings, and other businesses will fight to get ahead of you (even if you’ve already surpassed them in your efforts). Always remember that while it’s difficult to reach the top, it is even more difficult to remain there.

Joining Adam to help you navigate the SEO highway is expert, Richard Fong.

Discover:

  • The benefits from improving SEO;
  • How important it is to have a website with great traction if you plan on selling your company;
  • How to get better results with LinkedIn outreach marketing;
  • The benefits of using automation through chatbots;
  • Why a killer SEO strategy is crucial for account based marketing;
  • And much more!

If your SEO could use some TLC, don’t miss this episode!

Modern Sales Education, With Andy Paul

Filed in Podcasts, Previous Episodes on July 9, 2019 0 Comments

Most of the time getting from “where you are today” to “where you want to be tomorrow” isn’t a well-lit path.

Instead, it feels like a gaping career chasm you have to cross; where your personal development goals simply don’t match your company’s plans for you, and you’re left on your own to “figure it out”.

So it’s common to feel stuck, like you’re not making any progress.

In fact, what do you think is the #1 reason why most people change or leave sales jobs?

Not enough free snacks in the break room? A faulty product or service? Lousy pay structure?

Joining Adam is top sales expert, Andy Paul. As #8 on LinkedIn’s list of the Top 50 global sales experts, Andy knows a thing or two about sales…from both the perspective of the employer and employee.

Discover:

The answer to the #1 reason most people change or leave sales jobs;
How selling is changing;
Why technology and automation has a massive impact on sales productivity;
Why the ability to be human is even more valuable in sales today than before;
Why sales leaders and sales people need to drastically incresase investing time in their own development;
And much more!

Whether you are building a sales team, or are part of a sales team, you don’t want to miss this episode!

Attract Your Very Best Clients with Zero Overwhelm, With Nina Cooke

Filed in Podcasts, Previous Episodes on July 5, 2019 0 Comments

Are you frustrated because your business could be so much more than it is, but you feel you no longer know how to get there?

Maybe your business looks successful from the outside, but you’ve hit a stone wall and you’re not seeing the growth or progress you know you are capable of.

Worse, you see your peers making BIG progress, when you are struggling.

And you’ve probably even been throwing money at new team members, systems, mentors and advice – yet nothing seems to actually change.

Nina Cooke has a special superpower…and that is DIGGING DEEP to find the root cause of why business owners are struggling. She joins Adam to show us how to attract high income clients with zero overwhelm.

Discover:

  • Why mindset is so important for attracting your ideal clients;
  • Why so many entrepreneurs feel overwhelmed;
  • How to deal with setbacks in your business;
  • Nina’s top Mindset Tip for business owners;
  • And so much more!

If you’re struggling and want to attract your very best clients…listen in!