Podcasts

If you are a licensed professional, a salesperson, or someone whose livelihood depends on making deals, regardless of the field in which you work, your income demands that you bring in new business. But if you can’t relate to potential patients, clients, and colleagues, you will be short on individuals to serve or represent. In order to efficiently and sustainably build goodwill with potential clients, you need to master relationship-building techniques.

One of the greatest flaws we have as people is thinking we can size up another person quickly – analyze their personality, their mindset, their objectives, and their needs in a matter of seconds or minutes. In fact, nothing is further from the truth. The reality is, you don’t truly know the person you are about to engage on a video chat or meet in person; even if you know them slightly, you don’t know their mindset with respect to the conversation at hand. As importantly, they probably know little or nothing about you. Thus, your first task in any initial meeting is to build trust. Not to show off genius, not to hard sell, and definitely not to come off as though your time is so valuable that the person you are speaking with is a commodity.

Before you can gain their trust, you need to win the confidence of potential clients. You must develop what attorney Larry Jacobson calls “an insta-trust mindset” – a groundbreaking approach to trust-building that offers clear-cut strategies for personalizing your outreach to potential clients and generating successful negotiation outcomes. His client-centric method primes you to quickly assess the personal and professional needs of the person with whom you would like to do business.

How would it feel to step away from the daily grind of corporate America, and become your own boss?

Do you know the critical questions to ask before investing in a franchise opportunity?

Today Jim shares his Triple E structure – get unstuck so you can progress to the next level of leadership!

When Milan Kordestani was thirteen, his parents bought him a pet turtle, a 20-gallon aquarium and supplies. Like many other Gen Z’ers, he launched a side hustle— as the middle-man negotiating 5-figure turtle transactions.

Purely out of curiosity and a desire to “build” with what he could at the time, Milan gained some of his earliest skills that launched the 3 companies he founded.

What does the journey to success look like, and how can you make $100M from a non-traditional background? Emmy Sobieski share the answers in this episode!

Struggling to make social media work for your business?

It’s not just about posting pretty pictures or witty captions.

In this episode with guest Chris Burns, we break down the 10 most common social media pitfalls that could be hindering your progress.

From a lack of clear goals to ineffective targeting, we’ll uncover the issues holding your strategy back and provide actionable tips to get you back on track.

By honing your messaging, optimizing your content for each platform, and creating a data-driven approach, you can create a social media strategy that works for you.

Join us as we explore the nuances of social media, and show you how to turn your accounts into powerful tools for growth.

Tune in and hear Chris’s answers to questions such as:

You do not exist today if you cannot be found online.

Being invisible online is a terrible strategy and if you do not brand yourself then others will brand you instead.

Having a brand is what helps you stand out from all the noise and competition.

Everyone is a brand today, do you know what your brand stands for?

Paige Arnof-Fenn, the founder & CEO of global marketing and branding firm Mavens & Moguls sure does.

Tune in and hear Paige’s answers to questions such as:

Customer-centric companies are 60% more profitable than companies that aren’t, with customer experience being one of the leading factors in differentiating competing industries today. Additionally, 87% of leaders agree that prioritizing employee happiness provides a competitive advantage. But between the need to provide customers with a more personalized shopping experience and the seemingly contradictory concerns about data privacy, brands are faced with a dilemma: how to satisfy buyers, engage employees, and be economically sustainable.

While many enterprises undertake digital transformations in order to modernize and anticipate future changes, their efforts often face roadblocks, and many fail to deliver the promised results. Although 75% of consumer-facing brands claim to have good or excellent personalized customer experiences, a 2022 report by Twilio that surveyed 3,450 consumers around the world found that less than half (48%) agree. Everyone from the leaders at the top to front-line employees need to focus decisions on doing what is in the best interests of the customer if they want to grow a profitable business into the future.

In House of the Customer, Greg Kihlström furnishes a blueprint for building a customer-first, employee-driven enterprise based on seven key elements to create a “house” that aligns people, processes, and platforms in a customer-centric manner. He explores everything from strategic objectives; methods used to understand, listen to, and serve customers; measurable business outcomes; business culture; and the customer relationships we need to achieve sustainable growth.