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Did you know that almost 93% of brands say they got new customers due to the videos posted on their social media accounts? (According to HubSpot.)
Yet, 60% of marketing teams struggle with creating engaging content.
Enter Tony Gnau, Chief Storytelling Officer and founder of T60 Productions. Tony specializes in storytelling for business rooted in journalism, to tell the story that connects and engages with audiences. He’s built video content for brands like United Airlines, Walgreens, U.S. Bank, Goose Island Beer Company, CommonSpirit Health, and NBA All-Star Dwyane Wade and T60 Productions has won 17 Telly Awards, in addition to Tony’s 3 Emmy awards.
Tune in and listen to Tony’s answers to questions such as:
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Tony’s new book Lights, Camera, Impact
http://www.t60productions.com/
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Are proposals a pain for you?
Proposal writing doesn’t have to be a pain, it can be fun.
Seriously.
Joe Ardeeser shares how to take proposal pain away, utilize technology to cut down on the back and forth with clients and raise your average project’s profitability by putting prospects in control.
Tune in and listen to Joe’s answers to questions such as:
Invitation:
Free 30-day trial + 50% off the first 2 months on http://www.smartpricingtable.
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The vast majority of new leaders step into their roles with little to no guidance. Studies show that while 83 percent of organizations say it’s important to develop leaders, only 5 percent have implemented plans to do so. The transition from individual contributor to being responsible for the performance of others is fraught with challenges. Without a playbook, most new leaders flounder. New leaders aren’t aiming to go from good to great — they’re just trying to make it to the end of the week!
Once they move into their leadership role, new leaders discover that what they thought a leader’s job would be and what it is are two different things. Before becoming one themselves, they assumed a leader’s job was interesting, impactful, and important. But once in the role, they quickly discover that often leadership is just plain hard, and comes with pressures from all sides. Yet much of the hardship new leaders suffer through is entirely preventable — often by recognizing and addressing shortcomings of their own making.
Bill Treasurer offers essential lessons that will enable new leaders to create higher standards for themselves and their teams, including:
Tune in and listen to Bill’s answers to questions such as:
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John Cerasani is a serial entrepreneur, business expert, and venture capitalist.
John shares his top three tips to build a well-established company:
Number One: Get Your Hands Dirty — There is not one function of my current company or any of my former companies that I could not tell you the inner workings of. I am a firm believer that you can’t lead a team if you are not familiar with their occupation. Now, I am not saying that you need to be the best at each function; you shouldn’t be, but you should understand the job function intimately so you can find and hire a person that can do it as good or better than you, and then effectively lead him/her.
Number Two: Inflate Your Company, Not Your Head — Take phrases like “my employee” out of your vocabulary and replace them with “my colleagues.” Go to an initial prospective client meeting as someone that is looking to help and serve that client. Do not go as the company President that is looking to impress them.
Number Three: Be Concise, Be Succinct, Be Detail-Oriented in All Communications — In 2011, I wrote a book called “Paid Training” and one of the chapters is named “Speak the Language, but don’t BS.” I cringe when I hear BS and I have greater respect for clients that recognize when someone else is doing it too. Every industry has its share of buzz words or phrases that simply are what I think of as space fillers when there is nothing intelligent to add or say. In the book, I was comparing this kind of jargon coming from the mouth of someone from a smaller organization not having the same impact as from someone at a larger more established place of employment. The reality is though, that there isn’t a place for it anywhere.
Tune in and listen to John’s answers to questions such as:
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Can 1 sentence make a difference in your marketing?
It did for one of Luke Charlton, aka The Aussie Hermit’s clients.
Specifically, she was able to 3X her business (taking it from 180k/mo to 600k/mo+).
No, those are not typos.
Even better, you can use this exact strategy in your own business to get a lot more appointments and get more people buying at a higher price point, too.
Intrigued what the 1 sentence is?
Tune in and listen to Luke’s answers to questions such as:
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John Egan is an award-winning content marketing strategist who covers topics for small business owners looking to improve and embrace content marketing as part of their growth strategy. His new book, The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners, demystifies and simplifies content marketing with insider lessons from John’s 20+ years of journalism and content marketing experience.
Many small businesses are stymied by where to start when it comes to content marketing; some don’t even understand what it really is and how it can help them grow. Between SEO, pillar content, brand storytelling, blogging and the time to do it all, the road to successful content marketing that drives traffic and helps a business grow can feel like a treacherous uphill journey.
John has built successful content marketing strategies for companies like Bankrate Insurance, LawnStarter, LendingTree.com and more. His nuts-and-bolts approach to content marketing makes it easy for small businesses to attract, entertain, educate and retain audiences and form lasting relationships with their customers.
Tune in and listen to John’s answers to questions such as:
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Buying a business doesn’t necessarily require any of your own money.
Jonathan Jay will teach you the smart ways of buying a business…starting with how to buy three types of companies:
The first is a company that’s profitable.
The second type of business that you might acquire is one which is stressed.
The third type of business is one which is distressed.
Tune in and listen to Jonathan’s answers to questions such as:
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Global credibility expert, Mitchell Levy, interviewed 500 thought leaders on credibility.
These are some of his findings:
➡ 98% didn’t have the clarity to succinctly articulate their purpose. ⬅
➡ 80% were great in person but had a crappy online presence. ⬅
➡ 23% showed disrespect by coming late to the interview. ⬅
After seeing these shocking results, wouldn’t you want to do something about it?
Mitchell has the go-to community to learn/grow your credibility with the “right” people on a similar journey.
Imagine coming to a place where you can immediately trust, know, and like those around you…
Where you can be safe in an environment where others want to support you.
This is Credibility Nation.
Listen to Mitchell’s answers to questions such as:
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Often, we stay in draining jobs for all the wrong reasons – stability, a regular paycheck, reliable 401(k) contributions being three of the top reasons talented people don’t venture out on their own.
Financial planner, Sean Mullaney, wants to help stop the cycle of would-be solopreneurs staying in restrictive corporate jobs by offering one simple piece of stress-relieving advice: open a solo 401(k) plan, and now.
Sean’s new book, Solo 401(k) (out Oct 4th), sheds light on the practical financial pathway to retirement that is so often slept on by both solopreneurs and those dreaming of a solopreneur career.
Tune in and hear Sean’s answers to questions such as:
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Norman Pappous wasn’t always interested in the wealth management industry – he started out his career in London working for global investment banks.
However, when a family member committed suicide after being misled by a financial advisor, he knew he had to commit the rest of his career to helping others from falling into the same trap.
His new book, Wall Street’s Grand Deception, arms the average investor in navigating the financial markets, including ways to properly vet a potential financial advisor.
Tune in and hear Norman’s answers to questions such as:
EVs Are Essential. But Are Visionaries in the Driver’s Seat? With Ken Boyer
Elon Musk may make the most noise, but he’s not the only one shaping the future of EVs. Along with the CEO of American stalwart GM and the leaders of Ceer and Monolith is a restless billionaire who may be the Vietnamese version of Musk. Their breakthroughs and struggles are the focus of a new […]
Evaluating Any Tech Org—No Coding Required | Insights from a Veteran Leader, With Douglas Squirrel
Do your tech advisors – everyone involved in delivering a technical solution, including developers, data scientists, product managers, testers, and the like – grasp the needs of your organization or one you might consider acquiring or investing in? Where is your tech strategy strong? Where does it need improvement? Is your investment in salaries and […]
Mastering Financial Strategy: Cash Flow, Profitability, and Growth, With Ahuva Gruen
In this episode, we’re joined by Ahuva Gruen, a seasoned Fractional CFO and CPA with over 20 years of experience in financial strategy. Ahuva will share her expertise on maximizing profitability through profit analysis, effective cash flow management, and strategic growth planning. She’ll provide actionable advice on how business leaders can optimize their finances, make […]
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