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The quote “Build it and they will come” is a fallacy.
Entrepreneurs simply cannot expect a good idea or product to be enough to drive a high volume of early success. Would-be entrepreneurs must first test a new business idea out in the world to learn if and why people will pay money for it, and depending on the answers to those questions, launch it in the most effective and profitable way. One small slip, one shortcut, or one missing puzzle piece can bring their entrepreneurial journey to a premature end.
Based on his insider perspective, Will Russell describes his 5-step system using on-the-ground examples of what it takes to launch and maintain a successful business, addressing:
Tune in and hear Will’s answers to questions such as:
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Frustrated with all of the time-consuming activities related to property management and looking for a better, faster and easier way to build passive wealth?
In his new book, 7 Step Blueprint to Passive Wealth, Rob Chiang walks you through real life lessons where you will learn the correct mindset that separates wealthy business owners from struggling operators.
Rob’s 7 Step Blueprint to Passive Wealth Using the Heroics System covers:
Home – Build a farm/brand for your new service/business in the industry
Expertise -Obtain all appropriate licensing
Rules – Designate all assignments to the team members with training
Outcomes – Create leaders within the organization
Insulate – Obtain all necessary insurance, legal protection and backup plans
Collect – Software and automatic collection systems
Scale – Profit from & Grow the business 2x, 5x, 10x and enjoy financial freedom
Tune in and hear Rob’s answers to questions such as:
Invitation:
ROADMAP TO APARTMENT INVESTING
https://d2saw6je89goi1.
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Advertising fraud is a concern regardless of industry. Bots and fake traffic result in payouts but no sales.
Juniper Research found that $68 billion of digital advertising spend will be lost globally to fraud this year, up from $59 billion last year. This can be devastating for brands that rely heavily on the pay-per-click (PPC) model to drive traffic.
More recently, affiliate marketing has come under scrutiny for potential fraud. One study predicted the amount lost to affiliate fraud this year at $3.4 billion. And while that seems to paint a grim picture of affiliate marketing, it doesn’t tell the whole story.
Even though fraud is possible, a well-run affiliate program is far less likely to lose money due to fraud, thanks to checks and balances that detect anomalies.
Kelly Ground’s 15+ years of affiliate marketing experience gives her a unique perspective on how to provide strategic guidance and support to AP’s global affiliate program management teams.
Tune in and listen to Kelly’s answers to questions such as:
Invitation:
Are you ready to get more from your affiliate marketing program and partnerships?
https://www.
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Did you know that almost 93% of brands say they got new customers due to the videos posted on their social media accounts? (According to HubSpot.)
Yet, 60% of marketing teams struggle with creating engaging content.
Enter Tony Gnau, Chief Storytelling Officer and founder of T60 Productions. Tony specializes in storytelling for business rooted in journalism, to tell the story that connects and engages with audiences. He’s built video content for brands like United Airlines, Walgreens, U.S. Bank, Goose Island Beer Company, CommonSpirit Health, and NBA All-Star Dwyane Wade and T60 Productions has won 17 Telly Awards, in addition to Tony’s 3 Emmy awards.
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Tony’s new book Lights, Camera, Impact
http://www.t60productions.com/
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Are proposals a pain for you?
Proposal writing doesn’t have to be a pain, it can be fun.
Seriously.
Joe Ardeeser shares how to take proposal pain away, utilize technology to cut down on the back and forth with clients and raise your average project’s profitability by putting prospects in control.
Tune in and listen to Joe’s answers to questions such as:
Invitation:
Free 30-day trial + 50% off the first 2 months on http://www.smartpricingtable.
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The vast majority of new leaders step into their roles with little to no guidance. Studies show that while 83 percent of organizations say it’s important to develop leaders, only 5 percent have implemented plans to do so. The transition from individual contributor to being responsible for the performance of others is fraught with challenges. Without a playbook, most new leaders flounder. New leaders aren’t aiming to go from good to great — they’re just trying to make it to the end of the week!
Once they move into their leadership role, new leaders discover that what they thought a leader’s job would be and what it is are two different things. Before becoming one themselves, they assumed a leader’s job was interesting, impactful, and important. But once in the role, they quickly discover that often leadership is just plain hard, and comes with pressures from all sides. Yet much of the hardship new leaders suffer through is entirely preventable — often by recognizing and addressing shortcomings of their own making.
Bill Treasurer offers essential lessons that will enable new leaders to create higher standards for themselves and their teams, including:
Tune in and listen to Bill’s answers to questions such as:
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John Cerasani is a serial entrepreneur, business expert, and venture capitalist.
John shares his top three tips to build a well-established company:
Number One: Get Your Hands Dirty — There is not one function of my current company or any of my former companies that I could not tell you the inner workings of. I am a firm believer that you can’t lead a team if you are not familiar with their occupation. Now, I am not saying that you need to be the best at each function; you shouldn’t be, but you should understand the job function intimately so you can find and hire a person that can do it as good or better than you, and then effectively lead him/her.
Number Two: Inflate Your Company, Not Your Head — Take phrases like “my employee” out of your vocabulary and replace them with “my colleagues.” Go to an initial prospective client meeting as someone that is looking to help and serve that client. Do not go as the company President that is looking to impress them.
Number Three: Be Concise, Be Succinct, Be Detail-Oriented in All Communications — In 2011, I wrote a book called “Paid Training” and one of the chapters is named “Speak the Language, but don’t BS.” I cringe when I hear BS and I have greater respect for clients that recognize when someone else is doing it too. Every industry has its share of buzz words or phrases that simply are what I think of as space fillers when there is nothing intelligent to add or say. In the book, I was comparing this kind of jargon coming from the mouth of someone from a smaller organization not having the same impact as from someone at a larger more established place of employment. The reality is though, that there isn’t a place for it anywhere.
Tune in and listen to John’s answers to questions such as:
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Can 1 sentence make a difference in your marketing?
It did for one of Luke Charlton, aka The Aussie Hermit’s clients.
Specifically, she was able to 3X her business (taking it from 180k/mo to 600k/mo+).
No, those are not typos.
Even better, you can use this exact strategy in your own business to get a lot more appointments and get more people buying at a higher price point, too.
Intrigued what the 1 sentence is?
Tune in and listen to Luke’s answers to questions such as:
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John Egan is an award-winning content marketing strategist who covers topics for small business owners looking to improve and embrace content marketing as part of their growth strategy. His new book, The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners, demystifies and simplifies content marketing with insider lessons from John’s 20+ years of journalism and content marketing experience.
Many small businesses are stymied by where to start when it comes to content marketing; some don’t even understand what it really is and how it can help them grow. Between SEO, pillar content, brand storytelling, blogging and the time to do it all, the road to successful content marketing that drives traffic and helps a business grow can feel like a treacherous uphill journey.
John has built successful content marketing strategies for companies like Bankrate Insurance, LawnStarter, LendingTree.com and more. His nuts-and-bolts approach to content marketing makes it easy for small businesses to attract, entertain, educate and retain audiences and form lasting relationships with their customers.
Tune in and listen to John’s answers to questions such as:
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Buying a business doesn’t necessarily require any of your own money.
Jonathan Jay will teach you the smart ways of buying a business…starting with how to buy three types of companies:
The first is a company that’s profitable.
The second type of business that you might acquire is one which is stressed.
The third type of business is one which is distressed.
Tune in and listen to Jonathan’s answers to questions such as:
Early-Stage Fundraising in a Challenging Market, With Kevin White
Get ready for an inspiring and actionable conversation with Kevin White, a finance powerhouse specializing in growth, restructuring, and analytics across industries like education, software, and e-commerce. From mastering venture capital strategies to equipping CFOs with the right tools and preparing for acquisitions, Kevin knows how to navigate the financial landscape of startups at every […]
Exploring Inward, With Sam Parrotto
Ready to break free from limiting patterns and unlock your true potential? Join veteran facilitation and inner work expert Sam Parrotto as she dives into the transformative power of disrupting internal programming, overcoming self-protection mechanisms, and taming the ego. Learn how these inner shifts can pave the way for greater professional success and personal fulfillment. […]
Building Your Business With Your Story, With Lynn Sanders
Are you tired of feeling like the best-kept secret in your field? Wondering how to stand out and attract your ideal clients? In this episode, Lynn Sanders reveals how storytelling can be your most powerful tool for making a lasting impression. She shares her personal journey, the passion behind her storytelling mission, and her Difference […]
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