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All too often, entrepreneurs are so gung-ho on building their new product or service that they don’t take time to think through how they will finance, market and sell it. Their singular focus likely accounts for the meager 20 percent survival rate of early startups.
For early-phase entrepreneurs making the leap from building the product to selling it, they must lay a foundation that positions them for success. This involves formulating a marketing strategy, developing an attention-getting brand, identifying financing opportunities, and working to learn prospects’ businesses inside out so they can become valued business partners who bring rewarding solutions to the table.
Dr. Allan Colman shares essential tips for laying the foundation of a successful new business venture.
Tune in and hear Allan’s answers to questions such as:
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A well-managed business runs on systems.
When you have systems in place: well-documented procedures, job descriptions, accounting and marketing systems – these systems run the business.
You’re no longer the bottleneck (the only person who can make a decision or who knows what’s going on.)
Well-established systems mean that your team knows what to do and how to do it. They run the systems.
Your job is to lead those people.
When your business runs well, you get your life back.
John Nieuwenberg’s promise to his clients is to help them: Increase profit, streamline operations, and get their life back.
Tune in and hear John’s answers to questions such as:
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Consumers and stakeholders won’t work with you if your values don’t align with theirs.
Increasingly, brands and senior leaders need to be authentically associated with a cause to cut it in today’s world: they need purpose.
On top of this, the old PR model is ripe for disruption. The distinction between marketing/ advertising (paid media) and PR has become so blurred in this era of digital communications and social media that it is almost irrelevant. Because how we consume and produce content has changed almost beyond recognition since the turn of the century
The challenge for communicators is to produce relevant content on the right platforms so that people can find information at precisely the moment they need it.
Mark Havenner saw the challenge and created the solution.
We must tell our audience stories that connect to their problems, engage with them, and demonstrate how we can solve those problems.
Tune in and hear Mark’s answers to questions such as:
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Sheria Stallings believes in people and the power of relationships and rests her business philosophy on it.
Sheria’s professional career spans over 20 years of attracting and retaining business, while managing a portfolio of over $400 million dollars. She is the Founder & Managing Director of She Soars LLC; a Transformational Leadership & Professional Development Organization that helps women identify blind spots that create barriers to their success.
Sheria and Adam discuss why the new economy is no longer currency or dollars ($$).
Tune in and hear Sheria’s answers to questions such as:
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Colby Flood believes in Education First so much, it’s one of his company’s main values.
In fact, his company, Brighter Click’s mission reads as follows:
Brighter Click’s Mission is to be Education First with all things.
Internal education: We provide our team members with educational courses, webinars, conferences, subscriptions, and coaching sessions to continually grow in their roles. We ask that each team member complete at least one education resource per quarter.
Client-facing education: We’ve created educational videos to increase your knowledge of paid media. We use meeting agendas and weekly email send-outs to educate you on the performance of your account. We also train our account managers to lead all verbal and written communication with education.
Never stop learning. Tune in.
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Words have power.
You know what doesn’t? Cliché, uninteresting, bland, cold, lifeless brands.
The Internet has spoken. Personality attracts people.
When your web copy induces a laugh, hits you in the feels, and actually stands for something…it makes a sh*t-ton of sales.
That’s why Lucy Bedewi’s all about clear, personality-packed writing that inspires immediate action.
‘Cause your brand is way too good for ‘meh’ messaging and cookie-cutter copy.
Tune in and hear Lucy’s answers to questions such as:
Power-pack your copy…start with this episode.
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You started your business to help people, create financial & time freedom for your family and leave a legacy. You didn’t start a business to run a business.
All the backend things are holding you back from creating your empire!
Creating a centralized hub for both client and project management doesn’t have to be complex or expensive. Selecting the right tools that work for you and your business are key when building out this system.
Brittany Dixon started Brittany & Co. because she was sick of being overwhelmed and overworked with no strategy or systems in place to grow a sustainable business that gave her the freedom she craved.
Tune in and hear Brittany’s answers to questions such as:
If you’re ready to get your time back, tune in.
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Be the #1 home service business in your area.
Your marketing campaign to generate leads MUST start with a strong online marketing footprint!
Think about it, where do you go to look for services? Google? Just like 94% of every other human being. So, you need a smart and effective digital marketing strategy that keeps new customers continually calling your business.
You’re probably here on this page right now because you just need your internet marketing to produce results?!?
Gary Geiman knows exactly what you need and that’s why, he created DMN8 to package SEO, Google Ads, and Facebook Ads as one service to help you dominate your local market.
Tune in and hear Gary’s answers to questions such as:
If you’re ready to be the #1 in your market…if you’re ready to DOMINATE, tune in.
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Robert Overweg was fed up with the large skills gap between what skills are necessary in life and what skills people were actually taught.
At the same time many people are unhappy in both their private and work life. Stuck in positions they don’t belong. Making both the people unhappy and companies not innovative. Yet most people don’t have the skills to evolve.
An Adaptable mindset in thinking and acting allows you to find new possibilities and perspectives.
That’s why Robert’s Adaptable Mindset Program was founded to enable people to evolve with disruptions, to empower them and the companies they work at with the mindset and tools to adapt to any challenge that comes their way.
Tune in and hear Robert’s answers to questions such as:
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There’s no doubt that business growth is one of the business owner’s goals. But growing a business can be quite challenging, especially with all the competition around you.
Now, what can you do to make your business stand out and grow?
Digital Marketing can help you cut through the noise. You need to be seen to be able to grow. Being on Social Media and establishing a strong online presence can boost your business.
In this episode, Gian Filippo Floriddia of Floriddia Creative will talk all about digital marketing and will give us a sneak peek at how they helped their client open its second branch in just 6 months of working together.
Tune in and discover Gian’s answers to questions such as:
EVs Are Essential. But Are Visionaries in the Driver’s Seat? With Ken Boyer
Elon Musk may make the most noise, but he’s not the only one shaping the future of EVs. Along with the CEO of American stalwart GM and the leaders of Ceer and Monolith is a restless billionaire who may be the Vietnamese version of Musk. Their breakthroughs and struggles are the focus of a new […]
Evaluating Any Tech Org—No Coding Required | Insights from a Veteran Leader, With Douglas Squirrel
Do your tech advisors – everyone involved in delivering a technical solution, including developers, data scientists, product managers, testers, and the like – grasp the needs of your organization or one you might consider acquiring or investing in? Where is your tech strategy strong? Where does it need improvement? Is your investment in salaries and […]
Mastering Financial Strategy: Cash Flow, Profitability, and Growth, With Ahuva Gruen
In this episode, we’re joined by Ahuva Gruen, a seasoned Fractional CFO and CPA with over 20 years of experience in financial strategy. Ahuva will share her expertise on maximizing profitability through profit analysis, effective cash flow management, and strategic growth planning. She’ll provide actionable advice on how business leaders can optimize their finances, make […]
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