Previous Episodes

7 Fact-Finding Strategies Entrepreneurs Must Pursue Before Product Development, With Mike Goldsby

Filed in Podcasts, Previous Episodes on February 2, 2023

Entrepreneurs are challenged with uncovering real problems and designing elegant solutions to those problems. Yet all too often entrepreneurs reverse this process. What results is known as the “great product, no market” mistake.

Taking a deep dive into fact finding will move entrepreneurs from assumptions about markets, customers and competitors to informed decisions and strategic actions.

Mike Goldsby has seven fact-finding strategies that will allow entrepreneurs to uncover information that will lead to better problem definition and superior solutions in the long run.

Tune in and hear Mike’s answers to questions such as:

  • How can people make progress when they feel stuck?
  • How can people reframe problems to help them find solutions?
  • What is the process for going from an initial idea to a successful solution?
  • What is the science behind coming up with ideas that work in the marketplace?
  • How can someone be creative and good at following through on ideas?
  • How can a company figure out who their real customers are?
  • And much, much more!

 

What You Need to Know Before You Hire Your First Employee or Contractor, With Andrea MacKenzie

Filed in Podcasts, Previous Episodes on January 31, 2023

Aligning the best people with the right roles in your business is one of the most important foundations of business growth and attractive workplace experiences.

Keeping role alignment top of mind is critical to organization-related decision-making – from hiring to individual performance enhancement, to assembling special project teams, to establishing reporting structures, to investing strategically in training and development, and more.

Andrea MacKenzie, Founder of Lead With Harmony, is a team and leadership development expert who helps business owners and executives hire strategically and develop their teams towards improved performance, lower stress, and stronger leadership.

Discover how to define, attract, and select the best fits for your team who possess the skills, values, and strengths you need most!

Tune in and hear Andrea’s answers to questions such as:

  • What are the most common mistakes people make in the hiring process?
  • What are some of the blind spots that perpetuate stress, conflict, and burnout in the workplace?
  • What are the benefits of using Kolbe assessments for hiring, improving teams, and developing strong leadership?
  • What is your advice for people looking to hire the right person to enhance teamwork and culture?
  • And much, much more!

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The Never Retire Strategy, With Dustin Serviss

Filed in Podcasts, Previous Episodes on January 24, 2023

It is not a secret we all are in a unique Life-stage and designing our ideal Lifestyle. Sometimes dealing with financial decisions or planning can get in the way of living our full desires. This is the world Dustin Serviss helps people with day in and day out.

Determining all of your financial issues and creating your financial dashboard can pinpoint where your gaps are located along with your opportunities. Dustin and his team uses your wealth edge to lower risk and accelerate your net worth growth.

Tune in and hear Dustin’s answers to questions such as:

  • Why is this new wealth mindset so near and dear to you?
  • In very basic terms, what process could you leave listeners with to understand your message?
  • In what ways have you documented this process and how can others utilize it in their life?
  • What tips can you give couples/spouses that have a tough time talking about money?
  • And much, much more!

How to Make Your Investments Recession Proof, With Mark Khuri

Filed in Podcasts, Previous Episodes on January 19, 2023

Diversification and risk management is achieved through ownership of multiple properties in multiple regions, rather than traditional real estate investing of putting all your eggs in one basket.

If you are looking for annual cash flow, passive income and growth, that’s where Mark Khuri’s experience and access to deal flow allow his company to participate in an unusually favorable investment environment.

Mark discusses how his company maneuvers to ensure that their investments can hold out against the dramatic instabilities of the market as well as a potential recession.

Tune in and hear Mark’s answers to questions such as:

  • Why Affordable Housing is one of our favorite asset classes
  • Strategies to create a recession-resistant real estate portfolio
  • Tips on deal underwriting and financial analysis
  • Current investment environment and how to reduce risk
  • How we adjust our investment strategy to current market conditions
  • And much, much more!

Entrepreneurs With a “Build It and They Will Come” Mentality Are Destined to Fail, With Will Russell

Filed in Podcasts, Previous Episodes on January 17, 2023

The quote “Build it and they will come” is a fallacy.

Entrepreneurs simply cannot expect a good idea or product to be enough to drive a high volume of early success. Would-be entrepreneurs must first test a new business idea out in the world to learn if and why people will pay money for it, and depending on the answers to those questions, launch it in the most effective and profitable way. One small slip, one shortcut, or one missing puzzle piece can bring their entrepreneurial journey to a premature end.   

Based on his insider perspective, Will Russell describes his 5-step system using on-the-ground examples of what it takes to launch and maintain a successful business, addressing:

  • How entrepreneurs can take the risk out of risk-taking
  • How the 5-Step High-Profit Launch System delivers entrepreneurs a “go” or “no-go” recommendation
  • How to build an audience around your idea before you launch
  • What strategies will make potential customers want your product
  • What online tools and platforms best support your 5-step launch process
  • How to scale and optimize growth to power your profit

Tune in and hear Will’s answers to questions such as:

  • What’s the number one mistake you see new entrepreneurs make?
  • How can someone implement your strategies on a limited budget?
  • How should entrepreneurs be navigating their strategies during an economic downturn?
  • How does a recession/global uncertainty affect the launch industry?
  • If you had one piece of advice for new entrepreneurs, what would it be?
  • And much, much more!

 

7 Step Blueprint to Passive Wealth, With Rob Chiang

Filed in Podcasts, Previous Episodes on January 12, 2023

Frustrated with all of the time-consuming activities related to property management and looking for a better, faster and easier way to build passive wealth?

In his new book, 7 Step Blueprint to Passive Wealth, Rob Chiang walks you through real life lessons where you will learn the correct mindset that separates wealthy business owners from struggling operators.

Rob’s 7 Step Blueprint to Passive Wealth Using the Heroics System covers:

Home – Build a farm/brand for your new service/business in the industry
​Expertise -Obtain all appropriate licensing
​Rules – Designate all assignments to the team members with training
Outcomes – Create leaders within the organization
​Insulate – Obtain all necessary insurance, legal protection and backup plans
​Collect – Software and automatic collection systems
​Scale – Profit from & Grow the business 2x, 5x, 10x and enjoy financial freedom

Tune in and hear Rob’s answers to questions such as:

  • How to start from a humble beginning and build up to being a real estate investor
  • When to leverage and hire a team
  • How to become a business owner and not an operator
  • Discomfort is part of growth in any business
  • The importance of finding your blind spots
  • And much, much more!

Invitation:

ROADMAP TO APARTMENT INVESTING
https://d2saw6je89goi1.cloudfront.net/uploads/digital_asset/file/1053961/Roadmap_to_Apartment_Investing.pdf

How to Combat Affiliate Fraud, With Kelly Ground

Filed in Podcasts, Previous Episodes on January 10, 2023

Advertising fraud is a concern regardless of industry. Bots and fake traffic result in payouts but no sales.

Juniper Research found that $68 billion of digital advertising spend will be lost globally to fraud this year, up from $59 billion last year. This can be devastating for brands that rely heavily on the pay-per-click (PPC) model to drive traffic.

More recently, affiliate marketing has come under scrutiny for potential fraud. One study predicted the amount lost to affiliate fraud this year at $3.4 billion. And while that seems to paint a grim picture of affiliate marketing, it doesn’t tell the whole story.

Even though fraud is possible, a well-run affiliate program is far less likely to lose money due to fraud, thanks to checks and balances that detect anomalies.

Kelly Ground’s 15+ years of affiliate marketing experience gives her a unique perspective on how to provide strategic guidance and support to AP’s global affiliate program management teams.

Tune in and listen to Kelly’s answers to questions such as:

  • Can you discuss the evolution of affiliate marketing?
  • What is affiliate fraud?
  • What are the multiple tools and processes you can put in place to ensure that traffic is qualified?
  • Affiliate marketing is growing, and with growth comes more learnings and changes. Therefore, how do you ensure your strategies and techniques are monitored with checks and balances?
  • And much, much more!

Invitation:

Are you ready to get more from your affiliate marketing program and partnerships?
https://www.accelerationpartners.com/contact

The Video Every Company Needs, With Tony Gnau

Filed in Podcasts, Previous Episodes on January 5, 2023

Did you know that almost 93% of brands say they got new customers due to the videos posted on their social media accounts? (According to HubSpot.)

Yet, 60% of marketing teams struggle with creating engaging content.

Enter Tony Gnau, Chief Storytelling Officer and founder of T60 Productions. Tony specializes in storytelling for business rooted in journalism, to tell the story that connects and engages with audiences. He’s built video content for brands like United Airlines, Walgreens, U.S. Bank, Goose Island Beer Company, CommonSpirit Health, and NBA All-Star Dwyane Wade and T60 Productions has won 17 Telly Awards, in addition to Tony’s 3 Emmy awards.

Tune in and listen to Tony’s answers to questions such as:

  • The core videos for video marketing success, including “About Us” videos.
  • The best marketing strategy to ensure customers watch videos and take action.
  • What to do before and after video production is complete to maximize results.
  • How to add music for impact and making the most of client testimonials.
  • When a DIY video is the best media choice, like when your audience opposes big companies or you’re a small business.
  • And much, much more!

Invitation:

Tony’s new book Lights, Camera, Impact
http://www.t60productions.com/corporate-videos-book/

How to Write Proposals and Boost Your Sales, With Joe Ardeeser

Filed in Podcasts, Previous Episodes on January 3, 2023

Are proposals a pain for you?

Proposal writing doesn’t have to be a pain, it can be fun.

Seriously.

Joe Ardeeser shares how to take proposal pain away, utilize technology to cut down on the back and forth with clients and raise your average project’s profitability by putting prospects in control.

Tune in and listen to Joe’s answers to questions such as:

  • What makes a good proposal?
  • Where do a lot of businesses fail when it comes to proposal writing?
  • When you have a solid proposal, how do you pitch it?
  • What are 2 of the biggest lessons you’ve learned in small business?
  • What are a few tips on keeping good relationships with customers?
  • And much, much more!

Invitation:

Free 30-day trial + 50% off the first 2 months on http://www.smartpricingtable.com

The Unparalleled Plight of New Leaders, With Bill Treasurer

Filed in Podcasts, Previous Episodes on December 29, 2022

The vast majority of new leaders step into their roles with little to no guidance. Studies show that while 83 percent of organizations say it’s important to develop leaders, only 5 percent have implemented plans to do so. The transition from individual contributor to being responsible for the performance of others is fraught with challenges. Without a playbook, most new leaders flounder. New leaders aren’t aiming to go from good to great — they’re just trying to make it to the end of the week!

Once they move into their leadership role, new leaders discover that what they thought a leader’s job would be and what it is are two different things. Before becoming one themselves, they assumed a leader’s job was interesting, impactful, and important. But once in the role, they quickly discover that often leadership is just plain hard, and comes with pressures from all sides. Yet much of the hardship new leaders suffer through is entirely preventable — often by recognizing and addressing shortcomings of their own making.

Bill Treasurer offers essential lessons that will enable new leaders to create higher standards for themselves and their teams, including:

  • How to live the values you want others to live by
  • How to ward off getting overwhelmed
  • What important question to ask yourself when you feel angry, frustrated, or emotionally charged
  • What “don’ts” to impose so you don’t burn out
  • What fundamentals to apply to have more impact
  • How to put the joy back in leading others
  • How two-word insights make for memorable leadership essentials

Tune in and listen to Bill’s answers to questions such as:

  • What got you interested in the field of leadership in the first place?
  • You write about 3 areas of leadership fitness. What are they?
  • One of your chapters is Cultivate Composure. Why is that important to leadership?
  • What are you hoping that readers come away with from reading this book?
  • And much, much more!