Previous Episodes

The New Economy, With Sheria Stallings

Filed in Podcasts, Previous Episodes on October 18, 2022

Sheria Stallings believes in people and the power of relationships and rests her business philosophy on it.

Sheria’s professional career spans over 20 years of attracting and retaining business, while managing a portfolio of over $400 million dollars. She is the Founder & Managing Director of She Soars LLC; a Transformational Leadership & Professional Development Organization that helps women identify blind spots that create barriers to their success.

Sheria and Adam discuss why the new economy is no longer currency or dollars ($$).

Tune in and hear Sheria’s answers to questions such as:

  • What could possibly take the place of money in this New Economy?
  • I hear you use the term “Netweave” how does it differ from the term “Networking” that most of us are familiar with?
  • What is Connect 4 & why is it so important to The New Economy?
  • Take us through the steps of building key connections.
  • No strings attached – is there such a thing?
  • It appears that our society thrives on perception; are there benefits to operating in this manner?
  • And much, much more!

Building an Agency Around the Concept of Education First, With Colby Flood

Filed in Podcasts, Previous Episodes on October 13, 2022

Colby Flood believes in Education First so much, it’s one of his company’s main values.

In fact, his company, Brighter Click’s mission reads as follows:

Brighter Click’s Mission is to be Education First with all things.

Internal education: We provide our team members with educational courses, webinars, conferences, subscriptions, and coaching sessions to continually grow in their roles. We ask that each team member complete at least one education resource per quarter.

Client-facing education: We’ve created educational videos to increase your knowledge of paid media. We use meeting agendas and weekly email send-outs to educate you on the performance of your account. We also train our account managers to lead all verbal and written communication with education.

Tune in and hear Colby’s answers to questions such as:
  • What do you mean by Education First?
  • How do you educate your client?
  • How will Education First help you to grow your people?
  • And much, much more!

Never stop learning. Tune in. 

Write Personality-Packed Copy, With Lucy Bedewi

Filed in Podcasts, Previous Episodes on October 11, 2022

Words have power.

You know what doesn’t? Cliché, uninteresting, bland, cold, lifeless brands.

The Internet has spoken. Personality attracts people.

When your web copy induces a laugh, hits you in the feels, and actually stands for something…it makes a sh*t-ton of sales.

That’s why Lucy Bedewi’s all about clear, personality-packed writing that inspires immediate action.

‘Cause your brand is way too good for ‘meh’ messaging and cookie-cutter copy.

Tune in and hear Lucy’s answers to questions such as:

  • What makes for good copy?
  • Why work with a copywriter?
  • What mistakes do people make when writing copy?
  • And much, much more!

Power-pack your copy…start with this episode. 

How to Create An ‘All-in-One-System’ For Client and Project Management on a Small Budget, With Brittany Dixon

Filed in Podcasts, Previous Episodes on October 6, 2022

You started your business to help people, create financial & time freedom for your family and leave a legacy. You didn’t start a business to run a business.

All the backend things are holding you back from creating your empire!

Creating a centralized hub for both client and project management doesn’t have to be complex or expensive. Selecting the right tools that work for you and your business are key when building out this system.

Brittany Dixon started Brittany & Co. because she was sick of being overwhelmed and overworked with no strategy or systems in place to grow a sustainable business that gave her the freedom she craved.

Tune in and hear Brittany’s answers to questions such as:

  • What’s the difference between project management and client relationship management?
  • What is the best tool to implement both of these factors?
  • What tools/systems do you use today in your business for this?
  • And much, much more!

If you’re ready to get your time back, tune in.

Helping Home Service Business Owners Grow Their Business, With Gary Geiman

Filed in Podcasts, Previous Episodes on October 4, 2022

Be the #1 home service business in your area.

Your marketing campaign to generate leads MUST start with a strong online marketing footprint!

Think about it, where do you go to look for services? Google? Just like 94% of every other human being. So, you need a smart and effective digital marketing strategy that keeps new customers continually calling your business.

You’re probably here on this page right now because you just need your internet marketing to produce results?!?

Gary Geiman knows exactly what you need and that’s why, he created DMN8 to package SEO, Google Ads, and Facebook Ads as one service to help you dominate your local market.

Tune in and hear Gary’s answers to questions such as:

  • How should a business utilize social media to grow their business?
  • What are the foundations for a converting sales strategy for a small business?
  • What is the number one marketing source all business owners should be utilizing for growth?
  • How do you help Home Service Business Owners grow their businesses?
  • What advice can you offer and mistakes to avoid to the following companies: Roofing, Junk Removal, HVAC, Plumbing, Carpet Cleaning Companies?
  • And much, much more!

If you’re ready to be the #1 in your market…if you’re ready to DOMINATE, tune in. 

How to Improve the Lives of Your Employees and Create Higher Creative and Innovative Output, With Robert Overweg

Filed in Podcasts, Previous Episodes on September 29, 2022

Robert Overweg was fed up with the large skills gap between what skills are necessary in life and what skills people were actually taught.

At the same time many people are unhappy in both their private and work life. Stuck in positions they don’t belong. Making both the people unhappy and companies not innovative. Yet most people don’t have the skills to evolve.

An Adaptable mindset in thinking and acting allows you to find new possibilities and perspectives.

That’s why Robert’s Adaptable Mindset Program was founded to enable people to evolve with disruptions, to empower them and the companies they work at with the mindset and tools to adapt to any challenge that comes their way.

Tune in and hear Robert’s answers to questions such as:

  • Why do we need Adaptability?
  • How do you develop Adaptability?
  • How to adapt to a world that is constantly distracting and changing?
  • How to stay ahead in a tech driven world?
  • How to create a calm mind?
  • And much, much more!

Open Your Business’s 2nd Branch with the Help of Digital Marketing, With Gian Filippo Floriddia

Filed in Podcasts, Previous Episodes on September 27, 2022

There’s no doubt that business growth is one of the business owner’s goals. But growing a business can be quite challenging, especially with all the competition around you.

Now, what can you do to make your business stand out and grow?

Digital Marketing can help you cut through the noise. You need to be seen to be able to grow. Being on Social Media and establishing a strong online presence can boost your business.

In this episode, Gian Filippo Floriddia of Floriddia Creative will talk all about digital marketing and will give us a sneak peek at how they helped their client open its second branch in just 6 months of working together.

Tune in and discover Gian’s answers to questions such as:

  • What is Digital Marketing?
  • Why should businesses invest in digital marketing?
  • What are the initial steps you, as a business owner, can take to start your company’s digital marketing?
  • With all the social media platforms available, which is the best platform to invest your time in?
  • Tell us how digital marketing helped your client open a its company’s second branch.
  • And much, much more!

Why You Should Ditch the Way You’ve Been Doing Strategic Planning, With Sarah Olivieri

Filed in Podcasts, Previous Episodes on September 22, 2022

It’s time to throw out your traditional planning model and embrace a better way.

Sarah Olivieri is a nonprofit business strategist and shares the core principles for thriving in the digital, post COVID age, and a new way of setting goals that connects your daily activities to your larger mission.

Agile principles, distributed leadership, and iterative planning will transform how you operate and empower your team to help you pivot into the future.

Tune in and discover Sarah’s answers to questions such as:

  • Why does traditional strategic planning fall flat?
  • What can Executive Directors do to get more time back in their day?
  • What do you wish every new nonprofit knew about suceeding?
  • What lead you to develop the Impact Method™?
  • And much, much more!

Tune in and discover 3 things to focus on instead to maximize your impact while reducing overwhelm and burnout.

Single Strategy That Drives Amazon and Apple’s Success, With David Jaffe

Filed in Podcasts, Previous Episodes on September 20, 2022

If there’s one truth in business, it’s that customers don’t want to contact you. Yet most companies keep giving customers every wrong reason to: faulty products, late deliveries, murky instructions, and self-service that’s impossible to use.

What would happen if this hair-pulling, stressful “friction” was removed? Customers would flock to you.

Megabrands like Amazon, Apple, Dyson, and USAA understand that the easier they are to deal with, the less customers notice them—and, counterintuitively, the more customers eagerly come back to buy more. This creates a virtuous cycle competitors struggle to match: by designing products, sales, and support to be “frictionless,” these savvy companies slash customer service costs, supercharge revenue, and create loyal fans for life.

“It sounds too good to be true, but removing friction for customers really is a miracle cure,” say veteran customer service experts and industry insiders BILL PRICE and DAVID JAFFE, authors of The Frictionless Organization: Deliver Great Customer Experiences with Less Effort (Berrett-Koehler Publishers; June 21, 2022).

Tune in and discover:

  • 7 questions that reveal if being frictionless is right for your business
  • Why your customers’ experience is far more important than price
  • How to compile customer issues and insights from the interactions your customers are already forced to make, rather than subjecting them to “survey overload”
  • Steps to refocus your entire business on solving customer issues and problems, rethinking the way products and services are created from top to bottom
  • And much, much more!

Learn proven strategies to remove friction from any business, from startups to major multinational corporations.

From Transition to Transaction: Avoiding Ownership Pitfalls, With Laurie Barkman

Filed in Podcasts, Previous Episodes on September 15, 2022

You started your business for the freedom that comes with running your own company. The freedom to earn what you deserve, and to work for whomever you want, when you want, and from wherever you want.

The challenge for many business owners is that the dream remains elusive.

For you to cash out, someone must want to buy the company. An owner who is prepared with an attractive business greatly increases the odds that the business will survive a transition of hands.

How ready is your business to be sold? How ready are you for this transition?

Millions of businesses are hitting today’s market with shifting demographics, impacts of the COVID-19 recession, and changing tax regulations. Some estimates show that only 25% of businesses that go to market actually sell.

Your company needs a way to stand out.

That’s where Laurie Barkman comes in. As a “business transition sherpa” Laurie advises owners on having more valuable, sellable businesses.

Tune in and discover Laurie’s answers to questions such as:

  • Why your company may not be sellable / how potential acquirers will evaluate your company.
  • What impacts the value of a business?
  • What trends are you seeing for small business mergers and acquisitions?
  • When should a business owner start exit planning?
  • And much, much more!

Every beginning has an end. The question is, will yours cash out or fizzle out?