Previous Episodes

Why Making Life Easier for Employees is the Cornerstone of Great Leadership, With Raj Sundarason

Filed in Podcasts, Previous Episodes on July 26, 2022

All too often, business leaders make the mistake of thinking their position’s main goal is the advancement of the company instead of factoring in the main component of their organizations’ success, which is the motivation levels of their direct reports and entry-level employees.

As teams struggle to out-perform, new software offers opportunities to improve business outcomes. Yet millions of dollars and hours of productivity are wasted each year as companies fail to manage change in a cloud technology–led world.

The problem isn’t the people or software—it’s a lack of confidence and knowledge. Enable new ways of working to de-risk and accelerate the potential value from your digital transformation initiatives with Digital Adoption Platforms.

In The DAP Strategy, Raj Sundarason, chief evangelist for the world’s premier DAP provider, shares practical insights to empower leadership teams and employees to master digital tools.

Raj and Adam discuss:

  • Happiness first: Why simple, innovative technology not only makes work more efficient for workers, but improves their quality of life as well
  • Optimization nation: Taking your employees’ organizational headaches seriously to improve workflow, work culture, and customer relationship management
  • Beat the competition: What your organization must do to ensure successful digital transformations for the competitive advantage you need
  • And much more!

Strategic yet nontechnical, this episode is your guide to accelerating capability and unlocking the potential of digital transformation programs for your organization.

The DAP Strategy assessment tool, https://www.dapstrategist.com/start-here/

How to Plan for Your Business Financial Future, With Aaron Rubin

Filed in Podcasts, Previous Episodes on July 21, 2022

Financial planning is not a one-size-fits-all approach. And planning your business future is even less so.

If you’re a company that’s planning on going public, you want to be sure your ducks are in a row.

Specializing in financial planning for professionals in pre-IPO companies, Aaron Rubin helps his clients save money by guiding them through the complex financial issues that come with receiving company stock options and your company’s IPO.

With a background in law and accounting, Aaron if fully versed in moving your business toward its future.

He joins Adam to discuss:

  • The worst IPO tax mistake
  • Worst investment decisions
  • Best investment decisions
  • The one stock option tax secret people should know about
  • When someone at a pre-IPO company should contact an advisor
  • And much more!

Learn how to keep more of your equity compensation so that you can support the people that you love and care about the most!

How to Tap Into the Hidden Job Market, With Anish Majumdar

Filed in Podcasts, Previous Episodes on July 14, 2022

Incredibly enough, 90% of executive jobs get filled without a posting, and if you do see a job posting, it is a company’s last resort.

Anish Majumdar lifts the HR curtain and disrupts traditional norms of job searching. He taps into the hidden job market and guides job seekers to hack the 80% auto-rejection systems.

As a Career Coach, Anish empowers professionals to stand up for change, become experts in their field instead of job seekers, stop “seeking permission” by applying for jobs and gain the power of choice.

Anish joins Adam to discuss:

  • Why bother learning a way to land jobs when we’re surrounded by job postings, job boards and interviews seemingly everywhere we look?
  • The best way to handle a toxic boss or workplace situation.
  • How to get out of the overqualified trap.
  • The Hidden Triggers in Hiring.
  • And much more!

Job hunting is hard enough as it is, but with these tips from Anish, it just got a whole lot easier!

INVITATION OR GIFT -MASTERCLASS: How to Tap into the HIDDEN JOB MARKET to Generate Offers.

The Exact 5-Step System our Clients are using to Land Dream Roles 75-85% Faster than Average, increase the TOTAL number of opportunities in play by a factor of 15-20X, and negotiate career-best offers and outcomes (without ANY of the job search B.S. we’ve come to expect).
https://watch.anishmajumdarcoaching.com/s/Aeyo39

Is Your Digital Transformation Stuck? With Patrick McCreesh

Filed in Podcasts, Previous Episodes on July 12, 2022

There are many ways to be “stuck” in an organization and hold back change. Organizations undergoing digital transformation often miss the mark — but that’s because they’re looking at technology as the solution, not people.

Even for organizations that reopen as the pandemic winds down, the workplace will never be the same: the pivot to remote and blended workforces, the rise of analytics and AI, and other changes have already taken place. Yet many employees and organizations still aren’t ready.

In his book, Stuck: How to Win at Work by Understanding Loss, Patrick McCreesh spells out three simple but powerful strategies for getting your people and your organization to “un-stick” when it comes to digital transformation. 
  
He joins Adam to discuss those strategies as well as:

  • How a technology fallacy makes organizations overlook the human factor in digital transformation.
  • How to see digital transformation holistically.
  • How to get people to “un-stick” and embrace and adopt change.
  • And much more!

​Digital transformation isn’t that easy. Tune in and learn how to refocus on people, not tech, for success.  

Building the Ultimate Marketing Agency, With Itamar Shafir

Filed in Podcasts, Previous Episodes on July 10, 2022

A strong brand is based on TRUST. And TRUST translates into SALES.

Do you have hundreds of testimonials and reviews?

Do you have case studies for all niches and services in digital marketing?

Are you updating unique content on social networks?

Do you advertise?

Do you have a podcast?

To help your clients and grow your business, you need to provide an encompassing suite of marketing services.

If you’re building an agency or trying to scale, you probably already know that doing everything yourself limits your growth. No one understand this more than Itamar Shafir, author of Building the Ultimate Marketing Agency.

In this episode, Itamar and Adam discuss:

  • The main challenges to starting an agency/business/startup and how to overcome them
  • How critical pricing strategy is to small businesses
  • How an agency can differentiate itself in a commoditized eco-system
  • The difference between a marketing agency and a fractional CMO
  • Why so many entrepreneurs fail where just a few succeed
  • And so much more!

Growing your marketing business is much easier when fulfilment, lead generation and branding are done for you. Tune in and learn how it’s done!

Preparing to Successfully Exit, With Tanaha Hairston

Filed in Podcasts, Previous Episodes on July 7, 2022

There are three main phases to most businesses. Growth. Scale. Exit.

Most business owners focus heavily on growth and scale, but don’t put much thought into exit. Truth is, you should enter into a business with the thought of eventually exiting.

Whether it’s passing the torch, selling, or retiring, or just closing it down, you should have some sort of strategy and plan in mind.

Joining Adam is business strategist, Tanaha Hairston. Together they discuss:

  • How to begin with the end in mind
  • Clarity to exit: drive sales and new business development
  • How to create Monthly Recurring Revenue (ARR) for every source of Revenue in Your Business
  • How “Breaking Past the Fear” achieves business success
  • And much more!

Do you have an exit strategy in place? If not, (or even if you do) this is a must-hear episode.

Prosperity Lending: A Mortgage Solution for the Self-Employed, With Alejandro Szita

Filed in Podcasts, Previous Episodes on July 5, 2022

Business owners, artists and entrepreneurs tend to have unique financial flows and income and expense patterns. Additionally, because they have many deductible expenses, their tax returns do not always reflect their full financial picture. So, the hardest part is documenting income.

Also, business owners’ financial documents take more time to analyze, and they require more attention to detail to evaluate and approve. Additionally, many lenders consider self-employed people to be “risky” borrowers (this is ironic because most business owners have an excellent payment history, even if they sometimes make their payments a little behind schedule).

Mainstream lenders and most independent mortgage broker are after the “low-hanging fruit” of mortgages for employed borrowers with perfect credit scores (this is about 30% of borrowers)—these are quick and easy to do by following what are essentially basic and routine procedures.

This is where Alejandro Szita comes in. Specializing in providing lending solutions to business owners, artists, entrepreneurs and self-employed professionals, Alejandro gets it.

He joins Adam to discuss:

  • Why the majority of the mortgage industry is not geared towards the self-employed borrower (business owners & entrepreneurs)
  • Why it’s more difficult to get a mortgage when you’re self-employed
  • How business owners can qualify for a mortgage
  • And so much more!

If you’re thinking of buying a house in the near future, then this is the show for you!

Business Exits; The Make-or-Break Element, With Chris Vanderzyden

Filed in Podcasts, Previous Episodes on June 30, 2022

According to the Business Enterprise Institute, a whopping 81% of business owners want to stop working in their businesses before the decade closes—and two years of pandemic problems have only thrust this desire into overdrive. But while business owners are dreaming about “getting out,” 79% are missing one make-or-break element: a Master Exit Plan. And that’s a huge problem. 

An unplanned exit can have devasting financial consequences. You might pour your capital, sweat equity, and tears into building a business and not be positioned to attract buyers upon your exit. You could sell your business but not have nearly enough to retire. Or unforeseen events could shutter your business long before you receive any return on your investment for all of your efforts.

“Most business owners are far too busy running their companies to plan for an exit they don’t believe is imminent. But if you wait until you’re forced to go to market or receive an unsolicited offer, the chance of being able to successfully sell your business is less than 20%. The key to success is proper planning,” says leading business educator and M&A advisor Chris Vanderzyden, author of Master Your Exit Plan: Sell Your Business, Preserve Your Legacy (Emerald Lake Books; April 19, 2022).

Chris is joining Adam to discuss:

  • 6 business exit strategies—and how to determine which is right for you
  • The 7 steps to selling a business
  • How to answer the million-dollar question: “When should I sell?”
  • The key ingredients that make a business marketable
  • How to prepare for your post-ownership life—and exit with no regrets
  • And so much more!

Join us and gain insider strategies to help you create and execute your Master Exit Plan so that you can harvest the wealth created in your business—and protect your legacy for generations to come.

Maximize Your Marketing, With Chris Pistorius

Filed in Podcasts, Previous Episodes on June 28, 2022

Today’s business world requires a different way of marketing for success. Call it Alchemy – the bringing together of best-in-class marketing strategies to create a whole better than the sum of its parts.

Competition is fierce, it’s important for you to be able to identify and tell potential consumers why they should choose you.

Chris Pistorius has this strategy down pat. Specializing in dental marketing, Chris’s company was born out of the idea that he can help dentists & orthodontists win online by providing great a marketing strategy, creativity and leveraging technology to get great results.

And those strategies don’t stop at dentistry. Chris joins Adam to share how you can use those same strategies and get amazing results.

Discover:

  • Some of the best ways to grow a local business online
  • Tips for businesses to increase their visibility online
  • What is working best now for businesses in digital marketing
  • How local businesses can leverage social media to attract more clients
  • How podcasting can help you build your business and personal brand
  • And much more!

Don’t sit on the sidelines. Tune in and learn how you can win at marketing!

Building your Customer MasterPlan, With Chloë Thomas

Filed in Podcasts, Previous Episodes on June 23, 2022

To be successful you need to persuade your customers to move from noncustomers to regular customers.

The Customer MasterPlan Model is the heart of getting traffic to your website.

Once your plan is built, you will know…

What marketing you SHOULD be doing.
How to get more Customers,
How to make your marketing more effective.
How to get more sales, revenue, and profit.

Creator of the Customer MasterPlan, Chloë Thomas, joins Adam to discuss:

  • Understanding your customer segments
  • The power of getting your messaging spot on
  • Finding the right marketing methods to grow your business
  • The steps to creating your Customer MasterPlan
  • And so much more!

Getting the right traffic to your site, for the right price is central to increase sales and profits. You’ll learn the steps in this episode.