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Ready to supercharge your marketing game?
In this episode with guest, Hamlet Azarian, we are diving into the biggest pitfalls that can derail your marketing efforts—and giving you powerful, actionable strategies to sidestep them!
From setting clear, impactful goals and deeply understanding your audience to harnessing data insights and staying agile in the fast-paced digital world, we’ll break down exactly how to amplify your ROI and fuel sustainable growth.
Tune in for the tools you need to make every marketing move count!
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People are working hard in your company…but often on the wrong stuff.
This happens widely because teams are told what to build from leadership, causing them to lose track of what their customers want. It’s important to keep in mind that organizations exist to provide some kind of value to people, yet too often they don’t have a clear understanding of who these people are or what they need. What’s needed is a system that, foremost, considers customer behavior.
Applying an Objectives and Key Results (OKR) framework, gives organizations the ability to align teams around customer needs and focus them on company strategy. OKRs help with prioritization, create clarity, and most of all, help teams deliver results. Objectives are the goals you set and provide a clear why. Key Results answer the question, “What will our customers be doing differently if we achieve the objective?”
OKRs tell a story: You haven’t “succeeded” until you see your customers behaving differently. Key results are what we measure along the way.
Josh Seiden has worked with hundreds of organizations as individual contributors, leaders, founders, and consultants. He helps organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success.
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Order your copy of Who Does What By How Much? A Practical Guide to Customer-Centric OKRs
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In this powerful episode, we sit down with Yankel Meislin, whose extraordinary journey from a high-risk life of addiction to a profound spiritual awakening is nothing short of inspiring.
Yankel’s life took a dramatic turn, from selling drugs and leading a high-stakes existence to embracing a life of sobriety and spiritual fulfillment.
Discover how an ultimatum and a pivotal encounter with a Chassidic Rabbi transformed his path, leading him to adopt a new way of living rooted in Jewish tradition and the 12-step program.
Yankel shares his wisdom on overcoming self-sabotage, turning failure into success, and igniting one’s inner flame. He also discusses his unique approach to coaching, focusing on helping others discover their true identities and passions.
Tune in to hear how Yankel’s experiences have shaped his mission to empower others and find out how you can apply his insights to create meaningful change in your own life. Whether you’re facing personal challenges or seeking inspiration for growth, this episode offers invaluable lessons on resilience, transformation, and living with purpose
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FREE GIFT: Get a sneak peek into The Journey to OZ by Yankel Meislin, which has three powerful chapters. Discover his path from addiction to spiritual awakening and learn practical insights for personal growth and empowerment. Don’t miss this chance to explore his transformative journey!
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In this episode, we talk with franchising expert, Adam Goldman, to explore how franchising can serve as a powerful exit strategy for those looking to break free from the confines of corporate America.
We’ll discuss the opportunities franchising offers for individuals seeking financial independence and the ability to take control of their career paths.
Learn how franchising can be a practical and profitable way to transition from employee to entrepreneur, offering a proven business model with the support you need to succeed.
Whether you’re dreaming of more flexibility or pursuing a passion, this episode provides key insights into how franchising can help you achieve personal and professional freedom.
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In this episode, we sit down with media expert Mitch Carson to uncover the secrets to landing TV and radio interviews.
Whether you’re an entrepreneur, author, or thought leader, gaining media exposure can dramatically boost your credibility and visibility.
Mitch breaks down three simple yet powerful steps that anyone can follow to get featured on major media outlets.
Learn how to craft a compelling pitch, build relationships with media contacts, and position yourself as an expert in your field.
If you’ve been wanting to amplify your message and reach a broader audience, this episode is packed with actionable tips to help you get started!
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For the first time, most Americans want to become entrepreneurs. But how do parents raise their children so they have the right traits to succeed?
Many parents resist letting their children figure out their own path because they think it means encouraging pursuits that aren’t serious. But only doing what their parents think will make them successful results in young people becoming dispirited and unhappy.
Parenting expert, Margot Machol Bisnow, interviewed 70 entrepreneurs and their parents to learn what’s needed to successfully incubate an entrepreneur.
She joins Adam once again for Part 2 of their conversation on “Raising Entrepreneurs”.
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In this episode, we dive into the often-overlooked aspect of entrepreneurship: planning your exit strategy.
Whether you’re a seasoned business owner or just starting out, having a well-thought-out plan for how you’ll step away from your business is crucial for long-term success and financial security.
Join us as we explore expert insights on proactive business exits and wealth management strategies with our special guest Joe LoPresti, author of the book Exit By Design.
Together, we’ll discuss the key components of integrating wealth management into your business strategy, how to start planning your exit early, and the benefits of doing so. This episode is packed with actionable tips and valuable advice for business owners who want to secure their financial future and leave a lasting legacy.
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Download “Exit By Design” for the ultimate business owners’ guide to experience your ideal life: https://www.exitbydesignbook.com/BookPage
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Stu Crum, a former college football hero, rose above injury-laden stints with the NFL and USFL and personal setbacks by facing life head-on and aiming high. He embraced faith and servant leadership as his game plan for ultimate success in business, family, faith, and fun. And he flourished at every turn by developing a simple, dynamic playbook that put his every aspiration within reach. He calls it intentional living.
The concept of intentional living inherently helps individuals live balanced, well-rounded lives in the face of life’s mounting demands. Every week, Crum writes an email to the diverse group of people he works with.
While he cannot know every challenge they may be facing, his “Stu Speak” encouragements boost all desires, because aiming high is universal. He developed his Intentional Playbook over several decades of leadership to help people realize their goals by creating strong, clear intentions.
Stu reveals his simple yet profound playbook with messages for men and women from all walks of life and at every turn in the road.
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As the drum of inflation beats on, customers are holding on tight to every last dollar—while businesses are running scared, slashing prices in a scramble to the bottom. But price wars are nothing but a race to oblivion, warns acclaimed pricing strategist, Adam Wallace.
There’s a smarter, more sustainable approach: tapping into human nature to reveal what your customers value and will happily pay more for.
Customers are value-hunters, not just bargain-hunters. They’ll pay a premium for experiences that save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.
In his new book, (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024), Adam distills his years as a Fortune 100 fixer into easy-to-apply pricing strategies that will boost your bottom line.
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Chelsea the Golden Retriever is a series of children’s books created by author, actor, autism advocate, and animal rights activist Daniel Keith Austin.
Revolving around the life story of a Golden Retriever based on Daniel’s childhood dog, this series breaks down and transforms complicated, contentious themes into an understandable, relatable tale that powerfully addresses themes of abandonment, the need for acceptance and belonging, and triumph over adversity through seemingly impossible challenges from the perspective of someone who lacks a human voice.
Through Chelsea’s eyes, Daniel invites you to join an engaging and thought-provoking story arc around Chelsea becoming a therapy dog for people on the severe autism spectrum.
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Enjoy a free 7-page excerpt from Daniel Keith Austin’s book, “Chelsea’s New Beginning”, by visiting his website now
https://danielkeithaustin.com/
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The Architect of Change, With Rick Yvanovich
In this episode, we sit down with Rick Yvanovich, a visionary leader whose deep business acumen and passion for coaching and mentoring have transformed countless lives and organizations. Rick shares his unique insights on how to drive change, overcome challenges, and unlock unprecedented levels of success. Discover how Rick’s expertise has helped businesses and individuals […]
It’s Time for Women Entrepreneurs to Know They’re Worthy, With Theresa Slater
Women entrepreneurs face daunting odds: 20% of startups fail in their first year, and nearly 50% by their fifth. Many also struggle with imposter syndrome, doubting their worth as business leaders. Theresa Slater’s journey from a ninth-grade education and babysitting jobs to a thriving business owner is both unorthodox and inspiring. Leaving home at 15, […]
Breaking Through the Noise: Maximizing LinkedIn and Personalized Branding With Jason Zygadlo
Ready to take your brand to the next level? Jason Zygadlo from Build Your Own Brand spills his insider secrets to conquering LinkedIn and standing out like never before. Discover how to craft a profile that demands attention, build connections that matter, and use personalized videos to leave an unforgettable impression. This episode is your […]
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