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Humans are driven by feelings, which means that B2B marketers need to sell the emotional benefits of buying a product, not the practical ones. Gallup research shows that only 29 percent of B2B customers feel fully engaged with the businesses they buy from.
When B2B decision makers don’t have an emotional connection with the companies from which they do business, they’re unlikely to stay loyal customers.
Customers don’t want to be bombarded with facts and figures, jargon and tech speak. They yearn for a sense of emotional connection that makes them feel special — and makes them feel good about choosing a particular company’s product. Engagement is a critical factor because companies with the highest levels of it also have 72 percent more fully bought-in customers. And once they’ve bought into a company, they are willing to pay a higher price for its products.
Paul Cash is the go-to-guy for B2B marketing in the UK.
He joins Adam to share indispensable advice for engaging customers on a human level, including:
It’s time to step up how you connect with your B2B customers…join us!
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If a picture is worth a thousand words, why do so many of us insist on a thousand words alone?
Whether you’re in a more traditional school setting or a place of business, your organization can use visual thinking to drive collective understandings and engagement. Studies show that information is recalled exponentially more when paired with visuals than without them . . . and to actually generate those visuals along with their connections?
Visuals add unparalleled value to your organization’s thinking, planning, and review processes. They naturally facilitate engagement, enhance information retention, and grant permission for creativity. When your audience is engaged and remembers more, they’ll be ready to take action.
Wendi Pillars loves empowering others through visuals. So much so in fact, that she started her own company to help you tap into your creativity.
Wendi and Adam discuss:
When you sketch more, you think more.
When you think more, you connect more dots.
And when you connect more dots, you accomplish more.
My markers are ready. Are yours?
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Much like a child, who “grows-up” from an infant, to adolescent, and to a mature adult. Your business needs to mature & evolve through 3 stages.
At this moment, hundreds of webinars, online gatherings and virtual events are being dreamed up on Zoom, Google Meet, and random new conferencing tools by event planners in makeshift offices all over the world. They hope for riveting content, engaging audiences, and tons of sales.
At this moment, hundreds of attendees are logging off, distracted by social media, and completely forgetting about that online event. They’re muting webinars and walking away and scrolling straight past event announcements.
In this world of infinite content, what does it take for an event to stand out?
Daniel Moss and Michelle Garrison specialize in empowering organizations to host more meaningful, inspiring events online.
They join Adam to share how they helped clients 2X, 5X, and even 7X their in person attendance.
Discover:
If the pandemic taught us anything, it’s that virtual events are the way to go. Ready to create yours? Tune in!
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Much like a child, who “grows-up” from an infant, to adolescent, and to a mature adult. Your business needs to mature & evolve through 3 stages.
However, unlike a child, it has little to do with how old your business is and everything to do with the capabilities of the owner and the systems built into the business.
Pete Piriano calls this the EmpirePath Process. He helps his clients reach the 3 stages of business maturation and growth.
GET CONTROL – put in place the building block systems & build a strong foundation to get you, the owner, control of the business, so you can stop being the “firefighter”, and start seeing a brighter future!
TRANSFORMATIONAL GROWTH – implement key systems to grow rapidly.
FREEDOM TO PICK YOUR PATH – choose how involved in the businesses you want to be or pick new paths to grow by adding locations, licensing, franchising or adding new verticals.
Pete joins Adam to discuss these stages and more. Discover:
Regardless of what stage your business is in today, tune in and take away new tips and lessons for even bigger, better growth.
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Growing a successful business relies on many different components. But your biggest asset is going to be your staff.
Your employees can be your biggest champions. But only if they are engaged and believe in the organization.
Employee engagement can help organizations tremendously. An engaged workforce reduces attrition, improves performance and can help an organization thrive through rain or shine.
How can you improve engagement your organization? And what are the best practices for improved employee engagement?
Srikant Chellapa joins Adam to discuss:
Your business is your baby…watch it grow and be successful. Tune in.
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Despite being more connected than ever before, many are also more isolated.
The tools and technology available today have pushed business owners, entrepreneurs, and motivated professionals toward shallow, surface-level engagement, robbing them of connections, opportunities, profits, and fulfillment.
Bestselling author Chris Tuff shares his transformative approach to building genuine, productive business relationships. No more stale bagels or burnt coffee, no more “speed dating” networking meetings, and no more high-pressure networking groups. Just a simple, innovative system that encourages genuine interaction and fulfillment while building deep connections with prospects and referral partners.
Chris and Adam will discuss:
Ready to create connections that make work cultures thrive, improve retention rates, and multiply sales? Tune in!
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As busy entrepreneurs and creators, life can often leave us feeling dull, distracted, disorganized, lethargic, sluggish, stagnant, stuck, stressed out, burned out, buried by your backlog, unsatisfied, unfulfilled, unfit, unwell, overwhelmed, and/or exhausted…you get the picture.
Dane Dormio has the solution to your energy woes. By learning to apply the philosophy and principles of martial arts you can achieve monk-like focus, bulletproof personal systems, effortless self-discipline, and meeting your longevity goals.
Dane and Adam discuss how to:
Listen in and get THE tools that you need to hit the reset button on your life!
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What does it mean to negotiate like a CEO?
How important are employment agreements?
How can you learn to protect yourself and your family if the worst does happen?
These are all questions that attorney, Jotham S. Stein addresses in his new book Negotiate Like a CEO. Jotham’s goal is to equip individuals with the tools they need to safeguard themselves in business and employment.
In the corporate world it’s cut-throat. Jotham shares how employees, executives, and entrepreneurs have protected themselves in the past, and provides eye-opening advice on how to make sure you won’t get taken advantage of.
Jotham and Adam discuss:
Whether you’re a business owner, C-Suite exec, or employee, you’ll learn some great tips in this episode.
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Unmotivated employees. Poor performance. High turnover.
Addressing these problems should be the highest priority of your human resources managers, but they don’t have time, because they spend the vast majority of their days dealing with paperwork.
To do right by the people who work for you—and the clients they serve—you need to free HR from the burden of rote, repetitive, soul-draining procedures.
Rhamy Alejeal reveals how you can use technology to streamline your personnel operations.
You’ll learn how to make the needed changes and, even better, discover what the employee experience looks like after you do.
Rhamy and Adam discuss:
People are your most important asset. Implementing the strategies from this episode will boost your ability to attract and retain them—giving you a competitive advantage.
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Are you in sales and want to win more customers, make more money, and build a solid reputation that skyrockets your career?
Success in selling doesn’t always depend on doing everything right. Closing a deal often relies on remembering what not to do—like don’t hate on your competition and never fax the facts.
After three decades in the office trenches, Glenn Poulos has figured out exactly what to do—and what to avoid—to get the deal.
Glenn joins Adam to share his top secrets to getting the sale as they discuss:
Showcase winning sales factors that close the deal! Tune in!
Early-Stage Fundraising in a Challenging Market, With Kevin White
Get ready for an inspiring and actionable conversation with Kevin White, a finance powerhouse specializing in growth, restructuring, and analytics across industries like education, software, and e-commerce. From mastering venture capital strategies to equipping CFOs with the right tools and preparing for acquisitions, Kevin knows how to navigate the financial landscape of startups at every […]
Exploring Inward, With Sam Parrotto
Ready to break free from limiting patterns and unlock your true potential? Join veteran facilitation and inner work expert Sam Parrotto as she dives into the transformative power of disrupting internal programming, overcoming self-protection mechanisms, and taming the ego. Learn how these inner shifts can pave the way for greater professional success and personal fulfillment. […]
Building Your Business With Your Story, With Lynn Sanders
Are you tired of feeling like the best-kept secret in your field? Wondering how to stand out and attract your ideal clients? In this episode, Lynn Sanders reveals how storytelling can be your most powerful tool for making a lasting impression. She shares her personal journey, the passion behind her storytelling mission, and her Difference […]
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