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Influencers worldwide face the threat of being cancelled every time they speak, tweet, TikTok, or what have you.
Cancel culture is a term referring to a modern form of ostracism in which someone is thrust out of social or professional circles – whether it be online, on social media, or in person. In this day and age, one toe out of line could get you cancelled.
However, you can avoid the cancel culture and just focus on being an influencer; someone in your industry who is seen as a high-level expert and a person of interest to follow.
Becoming an influencer takes time, planning, and a lot of work. You have to figure out where your audience is. Create your story…something memorable. Then there’s honing your story, building on it, speaking on it, and so much more.
That’s where Vito Glazer steps in. Having beat cancel culture himself, Vito knows what it takes to take an unknown and turn them into a star.
He joins Adam to share how you can become an influencer.
Discover:
Becoming an influencer is more than just posting pretty pictures on Instagram. If you’re not afraid of a little hard work, then tune in!
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After suffering a massive setback and losing millions of dollars, Jonny Cooper set out on a quest to build a real, authentic lifestyle for himself.
He’d made millions “doing it for the money”. Now it was time to do it for purpose.
For 5 years, he was on the frontline with his clients, crawling through the mud to help them grow their dreams and serving clients in almost every industry you can imagine.
It was hard, thankless work.
Jonny felt a misalignment. Tired of being a hamster in a wheel, he sat down in a quiet room over a long weekend and took stock of his most rewarding client experiences.
And here’s what hit him like a frying pan to the jaw…
Over the 5 years as a general business consultant, Jonny’s best clients were not restaurants, hotels, or lipo-suction clinics…They were coaches and therapists!
But he also discovered that the average coaching revenue around the world is less than $30k. This means that so many gifted and inspiring entrepreneurs are not achieving the impact they and their clients deserve, because they’re no good at marketing. These guys are often great at delivery, but lousy at finding enough of their ideal clients to make a living out of it.
Jonny is making it his mission to change this. He joins Adam to uncover the three reasons most coaches will always be broke.
Discover:
How would it feel to have clients actually chasing you? Jonny will show you how.
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So much sales training and sales coaching being sold today is based on the old sales principles of “chasing” and “follow-up” with prospects who often times never call you back.
It’s often packaged as “consultative sales training”, but it’s typically just a wrapping on top of traditional sales techniques and processes.
The world has changed dramatically in the last couple of years. No longer will your sales prospects tolerate any sales approaches or systems that feel like they are being “sold”.
Selling doesn’t have to be painful and you don’t have to sacrifice your core values to experience sales success.
Selling no longer has to be a de-humanizing experience, putting you in a position of having to endlessly “chase” your prospective clients… which you shouldn’t have to do as a professional.
That’s why Trust-Based Selling is a major breakthrough in the field of sales…because it teaches a completely different mindset shift along with trust-based languaging.
Ari Galper has made it his life mission to give you, the clarity you are missing, through two decades of working with thousands of business owners and sales leaders all over the world, refining Trust-Based Selling to a true art form.
Ari and Adam discuss:
Are you ready to completely change your selling game and increase your profits? Tune in!
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Think that processes and systems alone can get your company where it needs to go? Think again!
Imagine having a company or a team that has your back. Not only do they have your back, but they also look out for problems before they occur, conceptualize their own solutions, and
coordinate to get them implemented. They even look at the long-term horizon with you.
The long-term horizon needs to be supported by a strategically built organizational culture, or your bottom line will be impacted. But how do you move the needle on that when it seems so nebulous?
That’s where Andrew Kim steps in.
Plenty of books highlight the importance of culture in successful companies, but they don’t show you how to actually build it, overcome associated challenges, align it with strategy, and leverage that infrastructure for the next level of growth.
In Andrew’s new book, Culture for the Left-Brained Leader, he combines lessons from practical insights to shift this from a vague, undefined concept into a strategic and tactical advantage that you can implement on your own.
Andrew shares his concept and strategies in this interview with Adam.
Discover:
These are massive benefits that can make a tremendous impact on your life. Tune in.
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A diverse cannabis industry is one that serves and benefits multiple communities, business owners, and consumers.
An equitable cannabis industry is one that represents marginalized communities in leadership roles: founders, owners, CEOs, board members, investors, and so on.
An inclusive cannabis industry is one that provides marginalized communities with ownership opportunities, builds businesses that give back to underserved populations, actively fights for individuals and communities harmed by the War on Drugs and the stigmas and stereotypes around cannabis, and commits to creating businesses where all identities are honored.
Although these are the ideal end results, we can all play a part in moving towards a diverse, equitable, and inclusive cannabis industry. Education and activism are key components to this fight, and with that comes a responsibility to understand the nuances around the discussion.
Dan Serard has been working in the cannabis industry for years. He knows all too well the importance of diversity and inclusivity within marketing, within business, and within education.
Dan joins Adam to discuss:
Now, more than ever, it’s important for all brands to not only make a statement but show their customers their core values are rooted in DEI through action. Does yours?
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Life doesn’t have to be whatever is handed to you. In truth, you can create your reality to be whatever you want.
The problem is when you try to create with your mind rather than your heart.
Leah Rush and Kyle Boyd help people create their dream realities with a technique called heart coherence.
In this episode, they join Adam to explain this concept and teach us a few things about ourselves.
Discover:
Today, I invite you to listen with your heart so that you too can create your dream reality.
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Do you lead with a highly organized, task-focused style that motivates your team to accomplish deadlines on time?
Or do you focus more on the future to inspire your team towards success?
But here’s the better question: why do you have to choose between the two?
This traditional binary thinking of declaring yourself either the detailed-oriented Manager or big-picture Visionary in leadership is limiting the growth of your career, team, and company.
Within the wide spectrum between these two archetypes lies the amazing power of a combined leadership style that reaches new heights.
Leadership expert, Darby Vannier joins Adam to provide a strategy to harness and develop the best traits of both managerial and visionary leaders to support greatness in your professional and personal life.
Discover:
Are you an indispensable leader? Tune in and learn how to bolster your skills.
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Having been trained in the classical packaged goods marketing approach to problem solving and structured writing, Jim Rowe has trained scores of executives at all levels from young marketers to senior clients who have asked him to write their presentations.
He started noticing writing issues with recent grads in the early 2000’s and since 2015 there has been a growing number of studies and articles on the negative impact it is having on corporate productivity. This has led to a need for corporations establishing training to teach better writing.
Rather than write another boring business book, Jim utilized a “FABLE” based on the hugely successful “Who Moved My Cheese”.
The approach is easier to read, retain and replicate so it can be put into practice immediately.
“Get Your Ducks In A Rowe” – Book 1 teaches the simple 10 step business communication formula to think strategically, write persuasively and present a business recommendation to generate buy-in (THINK – WRITE – PRESENT – SELL).
“Get Your Ducks In A Rowe” – Book 2 Learn The A-D-A-P-T-E-R Method explains Jim’s trademarked, holistic approach to strategic business communication starting with critical thinking / problem solving through writing, presenting and successful execution.
Jim joins Adam to discuss the holistic approach to critical thinking, communication and execution.
Discover:
Even the best of communicators sometimes need to get their ducks in a row. Tune in.
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With new information to draw on from the cognitive sciences, marketers have discovered that many old branding methods are actually ineffective. For instance, scare tactics, like those often used in anti-smoking or substance misuse campaigns, can trigger the behavior they’re designed to prevent.
Despite the hype around increasing market competitivity, consumer attention span is not getting shorter. In fact, subconsciously they are as long as ever before. Additionally, marketers that can re-imagine their brands around the stories that consumers want to tell can create lasting bonds with them.
Savvy marketers are now turning to the cognitive sciences to understand exactly how the brain works and leveraging that knowledge to forge conscious and subconscious connections with consumers. This cutting-edge approach enables marketers to engage consumers more viscerally. The result: the creation of truly iconic brands.
Now, success in branding means aligning the brands to consumers’ innate instincts — those formed from the hidden biases and beliefs assimilated by the brain over a lifetime of experiences and aspirations. And when that alone is not enough, recoding consumers’ brains and laying down new wiring to enable them to accept your brand comes down to finding ways to trigger the deliberative processes within the brain.
Sandeep Dayal is a seasoned marketing and strategy leader. Joining Adam, he shares what’s out and what’s in when it comes to branding.
Discover:
Consumers are changing and your branding has to change with them. Are you up to date?
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What do Aristotle, Beethoven, Darwin, and Steve Jobs have in common?
All made walking a critical part of their personal and professional practice.
Why?
Because walking fuels creativity, boosts executive function and improves memory and decision-making.
Joyce Shulman is on a mission to get a million women (and men too) walking. Together, Joyce and Adam dive into the research and the why, and how to inspire you and your team to boost performance, productivity, energy and wellness through walking.
Discover:
They say sitting is the new cigarette. Time to get up and get moving!
EVs Are Essential. But Are Visionaries in the Driver’s Seat? With Ken Boyer
Elon Musk may make the most noise, but he’s not the only one shaping the future of EVs. Along with the CEO of American stalwart GM and the leaders of Ceer and Monolith is a restless billionaire who may be the Vietnamese version of Musk. Their breakthroughs and struggles are the focus of a new […]
Evaluating Any Tech Org—No Coding Required | Insights from a Veteran Leader, With Douglas Squirrel
Do your tech advisors – everyone involved in delivering a technical solution, including developers, data scientists, product managers, testers, and the like – grasp the needs of your organization or one you might consider acquiring or investing in? Where is your tech strategy strong? Where does it need improvement? Is your investment in salaries and […]
Mastering Financial Strategy: Cash Flow, Profitability, and Growth, With Ahuva Gruen
In this episode, we’re joined by Ahuva Gruen, a seasoned Fractional CFO and CPA with over 20 years of experience in financial strategy. Ahuva will share her expertise on maximizing profitability through profit analysis, effective cash flow management, and strategic growth planning. She’ll provide actionable advice on how business leaders can optimize their finances, make […]
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