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Having been trained in the classical packaged goods marketing approach to problem solving and structured writing, Jim Rowe has trained scores of executives at all levels from young marketers to senior clients who have asked him to write their presentations.
He started noticing writing issues with recent grads in the early 2000’s and since 2015 there has been a growing number of studies and articles on the negative impact it is having on corporate productivity. This has led to a need for corporations establishing training to teach better writing.
Rather than write another boring business book, Jim utilized a “FABLE” based on the hugely successful “Who Moved My Cheese”.
The approach is easier to read, retain and replicate so it can be put into practice immediately.
“Get Your Ducks In A Rowe” – Book 1 teaches the simple 10 step business communication formula to think strategically, write persuasively and present a business recommendation to generate buy-in (THINK – WRITE – PRESENT – SELL).
“Get Your Ducks In A Rowe” – Book 2 Learn The A-D-A-P-T-E-R Method explains Jim’s trademarked, holistic approach to strategic business communication starting with critical thinking / problem solving through writing, presenting and successful execution.
Jim joins Adam to discuss the holistic approach to critical thinking, communication and execution.
Discover:
Even the best of communicators sometimes need to get their ducks in a row. Tune in.
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With new information to draw on from the cognitive sciences, marketers have discovered that many old branding methods are actually ineffective. For instance, scare tactics, like those often used in anti-smoking or substance misuse campaigns, can trigger the behavior they’re designed to prevent.
Despite the hype around increasing market competitivity, consumer attention span is not getting shorter. In fact, subconsciously they are as long as ever before. Additionally, marketers that can re-imagine their brands around the stories that consumers want to tell can create lasting bonds with them.
Savvy marketers are now turning to the cognitive sciences to understand exactly how the brain works and leveraging that knowledge to forge conscious and subconscious connections with consumers. This cutting-edge approach enables marketers to engage consumers more viscerally. The result: the creation of truly iconic brands.
Now, success in branding means aligning the brands to consumers’ innate instincts — those formed from the hidden biases and beliefs assimilated by the brain over a lifetime of experiences and aspirations. And when that alone is not enough, recoding consumers’ brains and laying down new wiring to enable them to accept your brand comes down to finding ways to trigger the deliberative processes within the brain.
Sandeep Dayal is a seasoned marketing and strategy leader. Joining Adam, he shares what’s out and what’s in when it comes to branding.
Discover:
Consumers are changing and your branding has to change with them. Are you up to date?
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What do Aristotle, Beethoven, Darwin, and Steve Jobs have in common?
All made walking a critical part of their personal and professional practice.
Why?
Because walking fuels creativity, boosts executive function and improves memory and decision-making.
Joyce Shulman is on a mission to get a million women (and men too) walking. Together, Joyce and Adam dive into the research and the why, and how to inspire you and your team to boost performance, productivity, energy and wellness through walking.
Discover:
They say sitting is the new cigarette. Time to get up and get moving!
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Across U.S. and a number of countries across the world, the cannabis industry is booming. Between medical marijuana dispensaries, marijuana extraction laboratories and hemp cultivation, a new wave of commerce is sweeping the globe.
The cannabis industry is so much more than farmers growing marijuana plants and dispensaries selling the products. There is testing, inventing, and ensuring products are safe for consumers.
Marcello Leone leapt onto the cannabis bandwagon and created a cannabis infused beverage. He joins Adam to talk about the industry, the products, and how you can create wealth from cannabis…legally.
Discover:
If you’re interested in joining this fast-growing industry, tune in!
Click here to listen on Tuesday, February 15th, 2022, at 12pm Eastern >>>
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You have a story. Or three. We all have stories. Some are interesting, some are boring, and some are unbelievable.
Are you keeping your story to yourself? What if you told your story and…
it helped inspire others?
it changed how people think and perceive certain things?
it brought you unexpected success?
Writing a book accomplishes several things.
It gets your story out of your head and into the hands of those who need it.
It positions you as an expert.
It becomes a great marketing tool.
Jeremy Brown wrote his first book around age 19. His business exploded and today his company has published over 400 books. He joins Adam to discuss why it’s important to write a book.
Discover:
Is your story rolling around in your head waiting to be told? Time to get it out!
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Your website is like a “necessary evil.” In this day and age, if you don’t have a website, you aren’t considered a legit business.
Your website should be a 24/7 sales machine. But what if it’s not?
Are you dealing with…
An underperforming website that’s more of a liability than an asset?
Diminished credibility in the marketplace?
Missing out on lead-generating opportunities?
Many of us have those nightmare stories of poor websites, bad website vendors, and loss of money and business. Sean Rosensteel is no exception. As a website vendor, Sean knows what it takes to build a website that converts. A website that works for you rather than you working for it.
He joins Adam to discuss what happens when you hire the wrong person/company to build your website and how much it can cost you.
Discover:
Is it time to turn your website into a money-making machine? Then tune in!
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Everyone has a Zone of Genius inside them. That one area they absolutely excel at.
But not everyone has tapped into it, or even knows it exists. All too often we think down about ourselves and downplay where we should excel.
Mike Zeller is a genius at helping others find their Zones of Genius. He joins Adam to share his secret of success formula.
Discover:
Are you coming from your Zone of Genius? Tune in and find out!
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Making money is all about passive income streams. Diversify, diversify, diversify.
Where? How? When? Why?
Scott Krone specializes in managing real estate assets. He also specializes in passive income and joins Adam to share with you 4 proven passive income investments.
Discover:
Are you looking to make more money and want to find out more about passive investments? Then tune in!
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As business owners, we often get our personal identity mixed up with our business identity. And sometimes that’s necessary if you’re a personal brand.
But most often it’s not necessary and causes confusion and muddies the waters.
When this happens, it can be time to take a step back and remove your ego from your business.
Craig Swanson loves to be the secret weapon for businesses and watching them grow into multi-million-dollar companies. He joins Adam to share what he’s learned about building companies to this level, and why your personal ego needs to be removed.
Discover:
Is it time you took a step back from business? Tune in and find out!
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Does this line of thinking sound familiar?
Marketing is the only way your business will find new customers.
True.
But you don’t have the time to dedicate to it… So you need hire someone who focuses solely on your marketing.
Also true.
That person must be a full-time employee.
False.
Companies don’t always need a full-time marketing person. Sometimes the right person for the job isn’t a traditional CMO, but a Fractional CMO.
A what?
A Fractional CMO is someone who acts as the Chief Marketing Officer for your company but is hired as a contractor or consultant.
Amanda Rabideau has been helping tech companies with their marketing for over 15 years. She joins Adam to explain further what a Fractional CMO is, and how it may work for your company.
Discover:
Could outsourcing your marketing to a Fractional CMO be the answer you’re looking for? Tune in and find out!
Early-Stage Fundraising in a Challenging Market, With Kevin White
Get ready for an inspiring and actionable conversation with Kevin White, a finance powerhouse specializing in growth, restructuring, and analytics across industries like education, software, and e-commerce. From mastering venture capital strategies to equipping CFOs with the right tools and preparing for acquisitions, Kevin knows how to navigate the financial landscape of startups at every […]
Exploring Inward, With Sam Parrotto
Ready to break free from limiting patterns and unlock your true potential? Join veteran facilitation and inner work expert Sam Parrotto as she dives into the transformative power of disrupting internal programming, overcoming self-protection mechanisms, and taming the ego. Learn how these inner shifts can pave the way for greater professional success and personal fulfillment. […]
Building Your Business With Your Story, With Lynn Sanders
Are you tired of feeling like the best-kept secret in your field? Wondering how to stand out and attract your ideal clients? In this episode, Lynn Sanders reveals how storytelling can be your most powerful tool for making a lasting impression. She shares her personal journey, the passion behind her storytelling mission, and her Difference […]
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