Previous Episodes

Online Presence | Your Marketing Strategy Matters, With Ryder and Emily Thacker

Filed in Podcasts, Previous Episodes on February 4, 2020

How you appear online says everything about how you run your business. It’s more than just having a fancy website. Your online presence includes how you speak to your customers, how you market to them, how you interact, and so on.

If you don’t have a strong marketing strategy, you may as well throw spaghetti against a wall to see what sticks.

Emily and Ryder Thacker are in the business of making you look good online. They join Adam to share why your online presence is so important.

Discover how to:

  • Create a strong online presence and marketing strategy;
  • Handle online reviews and use them to increase customer loyalty;
  • Respond effectively to attacks driven by “outrage culture” and “cancel culture”;
  • Nurture and grow a loyal tribe of fans and followers who enthusiastically support you in the marketplace;
  • Use discussion groups and forums to build your audience and attract prospects and customers;
  • And much more.

If you’re ready to strengthen your online presence, don’t miss this episode!

Don’t Hire the Wrong Business Broker, With Chad Peterson

Filed in Podcasts, Previous Episodes on January 28, 2020

Businesses should be sold at a fair price for both buyer and seller in order for a bank to get behind it and fund the deal. If you hire the wrong business broker you are signing up for a lot of headaches and no results. A good broker will manage all of the pieces while coaching the buyer and the seller towards the right goals in order to accomplish the Acquisition.

Renowned business broker and serial entrepreneur, Chad Peterson, teams up with Adam to share the ins and outs of preparing your business for sale.

Discover:

  • What to expect from a great broker;
  • Why use a broker to sell your business;
  • How to come up with the value of a business;
  • What process of selling a business is the most difficult;
  • And much more.

If you have an inkling you may one day want to sell your business, you need to listen to this episode!

Disrupting the Healthcare Industry, With Shane Foss

Filed in Podcasts, Previous Episodes on January 21, 2020

It’s believed that there are as many as 75 million workers that currently occupy the gig economy in the United States. That’s nearly one-third of American workers. Each day, new markets become available for people to utilize and create independent revenue streams for themselves, entering an evolving market that has long been known as the “gig economy.” Companies like Etsy, eBay, Uber, Lyft, Fiverr, and more pave the way for an emerging gig economy that has yet to be revealed.

Though this lifestyle offers flexibility and spontaneity that is absent in regular full-time positions, there are vital components that are missing from gig economy positions that would otherwise be provided with long-term employment — one of those being stable healthcare coverage.

Shane Foss decided to change that and paired his 20+ years of experience in the healthcare industry with his passion for technology to form a new type of healthcare insurance.

Joining Adam, Shane shares how he’s disrupting the healthcare industry.

Discover:

  • What Americans should be most worried about when it comes to healthcare;
  • Insights into health coordinators and proactive healthcare management;
  • What employers and business owners are facing in the current job market, and what do they need to know;
  • What you should expect and deserve from a health insurance company;
  • And much more!

If you want to learn more about affordable healthcare coverage for you, your family, and your team, tune in!

Creating Successful Mastermind Groups, With Aaron Walker

Filed in Podcasts, Previous Episodes on January 14, 2020

The popularity of mastermind groups has been steadily growing for decades. The experience of creating success through brainstorming with your peers, solving problems, generating creative ideas, designing strong action plans, and holding each other accountable has a high positive impact on those who participate.

But running a successful mastermind group isn’t just about getting people to sign up. There are incredible groups and not-so-hot groups.

Aaron Walker is a serial entrepreneur who attributes much of his success to being in mastermind groups, including being in a weekly group with financial guru, Dave Ramsey, for decades.

Aaron joins Adam to unleash his expertise in creating and running over 15 successful mastermind groups.

Discover:

  • How to make a 6 figure income from home without sacrificing your family;
  • How to understand why you want to build a mastermind;
  • Who your ideal avatar is and how to attract them;
  • How to determine the focus of your mastermind;
  • And much more!

If you want to learn how to create and run your own successful mastermind group (and make money doing it) don’t miss this episode!

Protect & Grow The Value Of Your Business During Pandemic, With Ashley Micciche

Filed in Podcasts, Previous Episodes on January 12, 2020

The coronavirus recession is unlike anything business owners have experienced before, with many businesses plunged into crisis and extreme uncertainty overnight. Unfortunately, many businesses won’t survive this crisis, but for the ones that do, there are always opportunities in crisis.

In this interview, Ashley Micciche, a certified business exit planner and CEO of True North Retirement Advisors, joins Adam to help business owners understand the value of their business today, as well as how to take advantage of the abundance of opportunities that exist for business owners to protect and grow their business value.

Discover:

  • How you can protect your business during a pandemic;
  • What opportunities exist right now for business owners;
  • Why it is important for business owners to understand their business value;
  • And much more!

If you want to ensure your business not only survives the pandemic but thrives during it, don’t miss this!

Succeeding as a Fashion Entrepreneur, With Maria Pesin

Filed in Podcasts, Previous Episodes on January 7, 2020

Every serious entrepreneur needs a well thought out business plan. In the fashion sector, this is even more critical.

Where does your product/idea fit into the market?

Do you have a realistic estimate of what it’s going to take?
To be successful your business needs an effective plan for attracting new customers. Do you have a viable go-to-market strategy?
These are just a few of the questions that senior apparel industry executive, Maria Pesin, has the answers to. Joining Adam, Maria shares 25 years of experience in the fashion industry building million-dollar brands from the ground up.
Discover:
  • How much money you need to start a business;
  • What is a competitive analysis and why should someone do one;
  • What is a USP (unique selling proposition);
  • What is meant by product focus;
  • The most important things you should do when setting up your website;
  • And much more!

If you’re looking to break into the fashion business, this episode is for you!

Strategic Tax Planning, With Dusty Rollins

Filed in Podcasts, Previous Episodes on December 31, 2019
There is a very big difference between tax planning and tax preparation. Tax preparation figures out how much money you owe. Tax planning figures out how to pay less and only pay what you are legally required.

Most likely, as an entrepreneur, you have a CPA and think that “they handle all my taxes.” Unfortunately, in most cases, they handle preparing your taxes and finding out how much you OWE…..99.9% of them are not actively searching for ways that YOU can pay less taxes.

That is where Dusty Rollins comes in. He joins Adam in this episode to help you learn where you are wasting money in overpayment of taxes.

Discover:

  • How the IRS can help you get wealthy;
  • What you could be missing by not having a tax strategy;
  • How to maximize retirement income and social security;
  • The best advance tax planning and minimization strategies;
  • How you can design an income plan to make your money last as long as you last;
  • And much more!

If you want to stop overpaying your taxes (and seriously, who doesn’t?) don’t miss this episode!

How to Leverage Technology to Crush Your Sales Goals, With Gessie Schechinger

Filed in Podcasts, Previous Episodes on December 24, 2019

The sales role of today is no longer the sales career of the past.

The end goal of every sales team and self-respecting sales professional is to effectively present the value of the business in the marketplace to buyers. And in many cases prospecting plays a major role, sifting through businesses to find the right buyers, present them with value and convert them to clients.

Nurturing prospects and keeping them engaged requires continuity that can be disrupted when sales professionals are inevitably promoted to new roles or exit an organization. CRMs have solved for this problem and now automation is stepping in to make the process more efficient.

Award-winning sales expert, Gessie Schechinger joins Adam to discuss the changing face of sales and how to use technology to crush your goals.

Discover:

  • The difference between a CRM and a Sales Engagement Platform?
  • The role software should play in the sales process;
  • How companies should leverage sales automation;
  • What the future of sales looks like;
  • Does email marketing still work;
  • And much more!

If you’re ready to crush your sales goals…you don’t want miss this.

The Rising Cost of Cyber Risk Insurance, With Karim Hijazi

Filed in Podcasts, Previous Episodes on December 17, 2019

Cyber risk management has become a complex, constantly changing, noisy, daily battle.

They said risk would be easy to measure, but the proliferation of mobile devices, advent of cloud computing, IoT, robotic process automation, and the explosive growth of complex third party ecosystems, coupled with the velocity of change, has made staying ahead of cyber risk almost impossible.

With third party cyber breaches becoming an increasing threat to organizations, the cost of insurance protection against breaches is also on the rise. When high-profile targets increase security and close loopholes, threat actors shift their focus to vulnerable third parties.

Cybersecurity expert, Karim Hijazi, joins Adam to discuss this growing threat to businesses and how to mitigate and prevent attacks.

Discover:

  • How businesses can turn their investment in cybersecurity risk management from a cost center into a profit center;
  • What is wrong with the way most businesses approach cybersecurity today;
  • How most organizations that have complex supply chains are currently managing cyber risk;
  • Why it is so difficult to prevent breaches even in cases where businesses are spending millions of dollars to protect their networks;
  • And so much more!

If you are an enterprise IT leader, do you know what is happening right now in your ecosystem? Find out in this episode.

What Are You Made Of?, With Mike “C-Roc” Ciorrocco

Filed in Podcasts, Previous Episodes on December 3, 2019

What is it that drives you? Motivates you?

How do you react during hard times or a crisis?

What are you made of?

That’s the question that helps Mike “C-Roc” Ciorrocco push through the tough times, and the question that has led him to higher levels of success and satisfaction when things are going well. He says, “It’s a challenge – from myself to myself. It’s the ultimate accountability.”

In this episode, he joins Adam to talk about what it really means to know just what you’re made of.

Discover:

  • How sales, motivation, and inspiration are tightly interconnected;
  • How we can recover and rebound from a setback;
  • Tips for building and maintaining culture in your team, company or family;
  • How to use past experiences; good or bad, for our advantage;
  • And much more!

Do you know what you’re made of? Tune in and find out!