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Marketing is your ability to attract AND keep customers.
Are your marketing efforts creating enough new customers for you? Do you have systems in place to turn those customers into raving fans?
Marketing and branding is so much more than a cool logo and catchy tagline.
Marketing expert, Wayne Mullins, lives, breathes, and sleeps marketing. He knows all too well that it’s difficult to deliver remarkable results without a clear understanding for the audience the design is intended to communicate with, and what message will resonate with that audience.
Wayne joins Adam in this episode to expose why your marketing may not be working as well as you thought.
Discover:
If you want to turn your marketing into a revenue-generating machine, don’t miss this episode
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From the small business owner to Fortune 200 CEOs, the highly skilled and accomplished manager understands and practices professional management. And like any other professional — athlete, musician, physician — mastering the skills required to be a complete professional manager takes continuous practice, fine-tuning, and commitment.
Professional management expert, Ed Eppley joins Adam and breaks down the six disciplines critical for today’s professional manager.
Discover:
Every professional manager has room to become better. By committing to the six professional management disciplines, today’s leaders can develop a competitive edge for the future while building a sustainable and thriving business.
Want to learn more about improving your management skills? Tune in!
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Most companies don’t have a plan for when their defenses fail.
All entrepreneurs and business leaders face similar cybersecurity frustrations—should they worry about it, what should they do about, and where should they even start. Decisions never seem to get made, or, once made, provide the illusion of security but don’t actually reduce a business’ cyber liability. But there is a solution. It’s not complicated or theoretical.
Adam Anderson is an expert on cybersecurity. He’s joining Adam in this episode to help you answer the question, “Should I even care about Cyber Security?”
Discover:
Before hiring expensive consultants or spending money on products you might not need, listen to this episode.
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Inc. stated that the rapid growth of those on their list can make or break the business, and it breaks more than it makes.
In truth, as these companies grow like a rocket ship headed for outer space, 2 out of every 3 burn up in the atmosphere. So much potential wasted as a beautiful spacecraft never sees outer space.
The growth isn’t the problem, though. You can achieve rapid growth and still survive atmospheric breach as long as you SCALE Smart.
Growth expert, Ryan Baker joins Adam to teach you about his SCALE Smart method and how you can grow quickly and successfully.
Discover:
If you are ready to experience astronomical growth, with no burn-out, tune in!
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Jeff Bezos created one of the world’s most valuable companies and, in the process, became the world’s richest person.
Amazon was the fastest company to reach $100 billion in sales ever.
And, he started by selling books online.
How did he do it?
Risk & Growth Expert, Steve Anderson, joins Adam to show you how to apply Bezos’ same practices so you can watch your business become more efficient, productive, and successful—fast!
Discover:
If you want to learn more about Bezos’ success formula how it can be applied to grow your business, don’t miss this!
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Being an entrepreneur does not have to mean being a slave to your business.
We’ve all heard the stories of business owners working 15-20 hours a day.
Barely eating.
Barely sleeping.
Barely making ends meet.
It doesn’t have to be that way.
The number one way to grow your business is through systems and automation, and growth and automation expert, Brandon Vaughn, is joining Adam to tell us how.
Discover:
If you’re done being a slave to your business, don’t miss this episode.
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Users Do Not Search For Keywords
In the real world, there is no such thing as a keyword. Keywords are simply a term that internet marketers and Google made up as a way to conceptualize targeting in PPC advertising. Keywords are how Google allows you to choose what real-world searches (called search queries) your ads match to. These search queries may be the same as the keywords you select for your AdWords campaign, though often they are very different.
The difference between the keywords you entered in the AdWords system and the actual search query a user typed, is why even though you have words that customers told you they search for as keywords, you still suffer from a low click-through rate and terrible quality scores.
Adam Lundquist consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. He joins Adam to show us how to make our ads deliver far better than our expectations.
Discover:
If would you like to learn how to get more customers on a consistent basis, in a cost-effective way, listen in!
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Marketing is much different than it used to be.
Being able to rely on interrupting someone’s day to sell them something is no longer a thing.
We now research on our own and gravitate toward authentic content that resonates with us.
You will not be able to bombard people with features, advantages, and benefits. You have to create your own content with your customer in mind and it needs to be helpful.
Why?
Your own content can express your real thoughts, brand you as the expert, and resonate with your target customer.
Explainer videos can do just that! Best of all, they are simple, effective, and affordable!
Expert animated content creator, Charles Alexander, joins Adam to tell us what explainer videos are, and how they can help you sell.
Discover:
Are you ready to learn the best ways to incorporate videos in your marketing for the best ROI? Tune in!
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Everybody has an opinion about disruption–to Clayton Christensen, it’s the innovator’s dilemma. To Tech Crunch, it’s worth a celebratory contest. To struggling companies and employees, it’s nothing but painful. To companies such as Apple and Tesla, it’s something to master with tech and R&D.
Suman Sarkar says they have it all wrong. He joins Adam in this episode to tell us why disruption doesn’t have as much to do with tech or innovation as it is the shift in customer expectations, wants, and demands.
Discover:
Your customers tell you what they want. Tune in and learn why, when, and how you should listen.
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It is possible for you or your business to become a quotable expert, “a media darling”, who will receive frequent, positive attention from the media.
As an entrepreneur, or business owner you’ve seen others, perhaps your competition, featured in the media and you know your work is superior. So why do they get the media attention and the potential for hundreds of thousands of dollars worth of free positive PR?
The media needs experts like you to comment on subjects of interest to their audience. So whether it’s being quoted in a local newspaper or an interview on network TV it’s free publicity.
Joining Adam this week is former ABC, CNN anchor and now media and presentation training expert, Steve Kosch. Steve shares his insights as a former network anchor on how the average business person can get the unspoken endorsement of the media to attract prospects to your business. He shares with us his wisdom on using newspapers, radio, podcasts, videos and TV to build your business.
Discover:
• How to give the media what it wants;
• How to speak the language the media and the public demand;
• How to build your simple demo reel to capture the medias attention;
• How to turn one interview into many;
• How to become the expert in your niche;
• And much more!
If you’re ready to let the media promote and market yourself or your business this episode is for you!
Signs Your Organization’s Culture Needs to Change, With Laura Hamill
Many organizations struggle to understand how their culture impacts employees and business goals. Leaders often overlook how their actions influence culture or how to tackle cultural challenges effectively. Yet, a positive culture can inspire, unite, and drive purpose, while a toxic culture leads to poor results and high attrition—MIT/Sloan found it’s the top predictor of […]
Boost Leads, Sales, and Revenue with Google Ads, With John Horn
Are you ready to supercharge your B2B marketing strategy? Join Google Ads expert John Horn as he shares actionable strategies to drive more leads, boost sales, and maximize revenue. Whether you’re new to Google Ads or looking to refine your existing campaigns, this episode offers insider tips on targeting the right audience, optimizing for maximum […]
Early-Stage Fundraising in a Challenging Market, With Kevin White
Get ready for an inspiring and actionable conversation with Kevin White, a finance powerhouse specializing in growth, restructuring, and analytics across industries like education, software, and e-commerce. From mastering venture capital strategies to equipping CFOs with the right tools and preparing for acquisitions, Kevin knows how to navigate the financial landscape of startups at every […]
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