Previous Episodes

Make Your Website Do More for Your Business, With CJ Gilbert

Filed in Podcasts, Previous Episodes on October 17, 2023

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Learn to think of your website like your number one business tool; so you can save time, make more money and serve your clients better, faster & easier!

Tune in to hear CJ Gilbert’s answers to questions such as:

Where do we even begin?
What stops most business owners from making progress?
How do we get more people to find us?
How can we increase our sales?
Did you say something about improving customer service, too?
And much, much more!

Invitation from Guest:

CJ’s Video Course – Make Your Website Work For You! –
https://www.mywebsitesafari.com/

Unlocking Success: The Power of Incrementality in Affiliate Marketing, With Chelsey Holt

Filed in Podcasts, Previous Episodes on October 10, 2023

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Are you ready to take your affiliate marketing program to new heights?

In today’s ever-evolving digital landscape, it’s crucial to move beyond high-level metrics and gain a deeper understanding of the efficacy of your marketing initiatives.

That’s where Incrementality comes into play. By harnessing the power of Incrementality, your organization can unlock the true potential of your affiliate partnerships and overcome growth barriers that may be holding you back.

Tune in to hear Chelsey Holt’s answers to questions such as:

Understanding Incrementality: Explain how the concept can revolutionize your affiliate marketing efforts.
Applying Incrementality to the Affiliate Model: What are the practical strategies?
Leveraging Affiliate Technology: What are the cutting-edge affiliate technology tools and platforms?
Measuring Incrementality: What are the proven methodologies and best practices to evaluate success accurately.
Impact on Leading Brands: Discuss real-world case studies.
Return on Ad Spend (ROAS) and Performance Benefits: How to optimize your budget and allocate resources more effectively for maximum results.
And much, much more!

Calling Out Unconscious Bias in the Workplace, With Buki Mosaku

Filed in Podcasts, Previous Episodes on October 3, 2023

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Unconscious bias in the workplace must be addressed in the moment. Left unheeded, the detrimental compounding effects not only damage the victim, but perpetuate the problem for others and drastically reduce team productivity and effectiveness. When staff members have the right skills to navigate inevitable workplace bias, it removes tension, builds trust and cohesion, and drives high-performing winning teams.

When a staff member falls victim to a bias-related incident, utilizing the simple question, “I don’t understand?” provides a gateway for non-confrontational dialogue. The question isn’t accusatory, aggressive, or petulant, yet it cuts to the core of the problem and unearths the issue at hand. It gives the perpetrator the benefit of the doubt. Simultaneously, the victim asking the question can wield a level of control regardless of the perpetrator’s seniority. Because the line of enquiry is developmental, non-accusatory, dispassionate, and impartial, it allows the unconscious bias infraction to be discussed and resolved collaboratively.

Buki Mosaku draws on personal experience, along with situations from clients’ workplaces, to illustrate why his “I Don’t Understand?” method offers an effective solution.

Tune in to hear Buki’s answers to questions such as:

You talk of career-stifling unconscious bias in the workplace. Can you explain?
So let me get this straight, you talk of the importance of navigating bias in the workplace, as opposed to what?
An overarching message and theme in the book is that strategies for tackling workplace bias, based on unidirectional views of the problem, are creating a diversity and Exclusion nightmare! Can you unpack that?
Can you explain the multidirectional nature of unconscious workplace bias?
You talk of organisations and people in general, needing to unsubscribe from the ‘Guilty Perpetrator versus Hapless Victim’ Model if they want to effectively navigate bias. Please explain.
Why “I don’t understand?..”- that’s an interesting title for a book.
People / listeners may be thinking ok, so the next time I sense career-stifling bias what do I do? Can you leave them with something / some tips?
And much, much more!

Wisdom Comes From Evaluated Experience, Not Time Served, With Antonio Garrido

Filed in Podcasts, Previous Episodes on September 26, 2023

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Without intentional self-reflection, regular self-analysis, and increased self-awareness, there’s no tension, no change, and no growth. We could be too busy mopping the floor to turn off the faucet. With over twenty-five years in senior leadership positions, Antonio Garrido shares his experience merged with proven techniques to unlock the elite leader within to identify blindspots and future-proof themselves, their people, and their business.

Tune in to hear Antonio’s answers to questions such as:

What is ‘action bias’, and why do you think it’s a leader’s single most valuable resource?
What is leadership journaling, why is it critical to leaders wanting to develop and futureproof themselves, their people, and their business, and how can leaders make a start today?
As pointed out in your book, there is now lots of evidence that shows that emotional intelligence is the strongest single predictor of leadership performance. How can leaders build their levels of emotional intelligence?
You talk about beliefs in the book and how a holding negative set of beliefs will only attract negative results. How can leaders overcome negative and self-limiting beliefs like “imposter syndrome”?
Your book provides us with twenty Critical Performance Competencies that leaders need to futureproof themselves, their people, and their business. What are the top 3 competencies that you feel is absolutely essential?
And much, much more!

Invitation from Guest:

1) Free Chapter of Antonio’s Book – https://www.mydailyleadership.com/book-chapter
2) Leadership health check – https://www.mydailyleadership.com/leadership-health-check

Why Building Trust Should Be Every CEO’s Top Priority, With Zain Raj

Filed in Podcasts, Previous Episodes on September 19, 2023

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In their search for continued success, many businesses lose touch with the foundational elements that fueled their success, becoming complacent and expecting the good times to go on forever.

Then they begin to struggle.

Not just because of operational weaknesses, management disruptions, or changing business environments, but rather because they forget that their success depends on one crucial foundation: people.

Human beings who are their customers, their suppliers, and their employees. It is those people who make or break a business and brand. To win with them, businesses need to earn and retain their trust.

By leveraging a framework grounded on proven social sciences principles, ancient wisdom, and modern-day management principles, any company, whether surviving or thriving, can ignite business growth.

Trust is the most underleveraged impact-maker in the business world today.

The power of trust can help any company ignite growth in a way never imagined before:

Forget AI, sustainability, or any other ideas: amplifying trust will have a transformative impact on any business.
Don’t think you’re a manufacturing, services, transportation, etc. business. You’re actually in the people business.
There is a framework to building trust grounded on proven principles in the social sciences, ancient wisdom, and modern-day management principles.

A visionary leader, business accelerator and industry futurist, Zain Raj combines innovation and creativity to create new business models for the future in his new book, THE PYRAMID PUZZLE: Igniting Transformation with the Power of Trust.

Tune in to hear Zain’s answers to questions such as:

In your new novel, The Pyramid Puzzle, you say the average business consultant often focuses on the wrong things when they are called in to help a struggling brand or business. What do you think most consultants get wrong?
You identify trust as key to business success. Can you define trust in the context of business?
A business’ three constituents are customers, employees, and suppliers. Where are trust pressure points for each of these groups?
In The Pyramid Puzzle, your three protagonists put their heads together to save a legacy brand that is on the skids. Your main protagonist, Joseph Chandler, is a business professor; his role in the process is somewhat self-evident. But he works side-by-side with a young woman whose first interest is the social sciences, and her boyfriend, a philosophy major. Can you talk about how those latter two disciplines relate to business success?
What does the pursuit of trust look like in practical terms? Where should a struggling brand start in order to turn things around, and what are the most cost-effective ways to use their presumably limited financial resources?
And much, much more!

The Importance of Understanding Different Business Models, With Ben Camille

Filed in Podcasts, Previous Episodes on September 12, 2023

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Business is not a one-size-fits-all scenario. To have a successful business means having a successful business model…or even models.

For over 20 years, Ben Camille has managed numerous multi-million dollar tour companies specializing in the uber-luxury market using many different business models.

Tune in to hear Ben’s answers to questions such as:

How did you start your business?
What makes your company stand out from all the other businesses in your niche?
What was the toughest moment in your business journey? How did you work through it and move forward?
How do you plan on growing and effectively scaling your business?
Considering Travel Defend assists thousands of clients, who need help in REAL TIME on their trips – do you have any crazy stories you can share?
What advice would you have for entrepreneurs who are starting out?
And much, much more!

Uneducated, With Christopher Zara

Filed in Podcasts, Previous Episodes on September 5, 2023

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In his new book, Uneducated, Christopher Zara tells a highly personal story about the education divide and the stigma of being degreeless in a 21st-century knowledge economy.

He retraces his ill-fated journey through an overcrowded public-school system; getting classified as “emotionally disturbed”; ejected in 11th grade; being trapped in low-wage service jobs throughout his 20s and 30s; landing a lucky break in journalism; and finally, his years-long struggle to assimilate as a high-school dropout in the elite world of New York City media.

Tune in to hear Christopher’s answers to questions such as:

What happened to you in high school that got you kicked out in 11th grade?
How did you become an editor at a leading business magazine in NYC with only a GED?
How has your lack of a formal education impacted your approach to news coverage?
Why are large companies (Google, GM, IBM) relaxing their degree requirements now?
How has social anxiety impacted your career?
And much, much more!

Get your copy of Uneducated

Redefine Time, Redefine Your Life, With Daniel Lawson

Filed in Podcasts, Previous Episodes on August 29, 2023

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Do you find yourself wishing for more time in your life? The truth is, we all have the same amount of time, distributed evenly between us. But in today’s world, many of us have fallen into the trap of viewing time as a limited resource, a commodity that can only be traded, leading to a sense of scarcity.

In this episode with guest, Daniel Lawson, we’ll delve into our perception of time and explore the common unresourceful Time mindset. We’ll also address the dysfunctional relationships with time that contribute to stress, busyness, and overwhelm in our lives, leading to significant health problems.

Join us as we challenge these beliefs and learn how to create a healthier relationship with time. Tune in to gain a new perspective on internal time management and discover ways to reduce stress and enhance your overall well-being.

Tune in to hear Daniel’s answers to questions such as:

Time seems to be a universal challenge for many, corporate world, entrepreneurship, anywhere we look. How has time been a challenge for you in your life?
Contrary to popular belief, you love to say that time is not the most precious resource. Tell us what lead you to go against popular belief?
Why is it so important then to switch time from a physical reality into a psychological state instead?
So what does all this mean, how can we view time instead?
What are the challenges you have discovered within this, for yourself and the clients you have worked with?
Where/how can we start with making this shift within our experience of time?
And much, much more!

Connect With Daniel

Website: http://Parallaxxtransformations.com

Social Media:

https://www.facebook.com/DanielLawson13/
https://www.instagram.com/daniel.lawson__/
https://www.linkedin.com/in/daniel-lawson-67438662/

HR Tech Pioneer and Investment Visionary, With Andrew Swiler

Filed in Podcasts, Previous Episodes on August 22, 2023

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Andrew Swiler works at the intersection of entrepreneurship and investing…starting, acquiring, and investing in HR tech companies around the world.

With 12 years’ experience starting and acquiring software companies, Andrew has built up a portfolio of small HR SaaS companies.

Tune in to hear Andrew’s answers to questions such as:

How were you able to acquire a software company with none of your own money?
How do you onboard remote team members?
How do you keep remote teams united?
How will remote work impact hiring in the future?
And much, much more!

From Zero to 100k Home Business, With Michelle Hon

Filed in Podcasts, Previous Episodes on August 15, 2023

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Michelle Hon started a blog from home 10 years ago and turned it into multiple businesses in various industries, including food & beverage, maternity, media & education.

Today she’s able to focus on what she loves most: helping moms fulfil their dreams by creating a purposeful source of income for themselves and become a role model for their children.

Michelle’s approach to building an online business has helped her build wildly successful businesses, earning 6-figure income each, without having to “chase sales”.

Her secret is the perfect blend of content marketing, branding and automation system to get traffic, attract opportunities, and sell products/services online.

Tune in to hear Michelle’s answers to questions such as:

What were the biggest challenges you faced in starting a home business from scratch, and how did you overcome them to reach the milestone of $100k in revenue?
Many people dream of starting their own home business but struggle to take the first step. What advice would you give to someone who wants to start from zero and build a successful home business?
How did you balance your family life and business responsibilities while working towards your goal? Any specific strategies or routines that helped you stay focused and productive?
How did you go about finding your niche and understanding the needs of your target market?
What strategies did you use to effectively position your business and stand out from the competition?
And much, much more!