Previous Episodes

How to Build a Big Brand on a Small Budget, With Faisal Siddiqui

Filed in Podcasts, Previous Episodes on August 8, 2023

Are you competing against bigger brands with deep pockets?

Learn how to build the business case for brand marketing and start scaling profitably.

Providing a global perspective on brand building, Faisal Siddiqui shares the biggest mistakes small companies often make in marketing, and how to make the most of the marketing budget you have.

Tune in to hear Faisal’s answers to questions such as:

  • Why you can’t scale profitably using performance marketing
  • How can challenger brands position themselves for profitable growth?
  • How can you build a big brand on a small budget?
  • How can you get the impact of a TV campaign for a fraction of the cost?
  • What’s the biggest mistake small companies make with their marketing?
  • And much, much more!

 

 

Backing Bold, Ambitious Startups, With Jonah Midanik

Filed in Podcasts, Previous Episodes on August 1, 2023

 

 

Non-Traditional Investing for Today’s Market, With Dan Thompson

Filed in Podcasts, Previous Episodes on July 25, 2023

The Infinite Banking Concept is a strategy that relies on dividend-paying, whole life insurance to store money while waiting for investment opportunities.

The purpose: to grow wealth and become better, more patient investors.

And although the concept has been around for decades, there is still much misinformation and confusion regarding the subject.

Dan Thompson dishes out the pros and cons of Infinite Banking and other unique investing.

Tune in to hear Dan’s answers to questions such as:

  • What is Infinite Banking?
  • What inspired you to become a financial advisor in the first place?
  • What happened on your journey that led you away from traditional, Wall-Street investments like stocks and 401ks to more non-traditional
    investing?
  • Could you explain a little more about your investment philosophy and the goals you hope to achieve through that philosophy?
  • What are the major struggles you see in the financial lives of your clients today and how do you help them deal with those struggles?
  • Can you explain more about what you call the “4 Keys” to building wealth: Time, Compounding, Leverage, and Tax Advantages?
  • And much, much more!

 

Mastering the Creative-Strategic Balance to Achieve Business Goals, With Michelle Zak

Filed in Podcasts, Previous Episodes on July 18, 2023

Invitation from Guest: 

You can learn more from Michelle’s wealth of knowledge and experience by signing up to her exclusive email list. She dishes more actionable e-commerce tips, keeps you up-to-date with marketing news and trends, and shares candid insight on the highs and lows of running a small, woman-owned business. Each email is an easy 3 – 4 minute read and delivered just twice a month. fourtabsdesign.com/subscribe

Repattern Your Brain to be a Better You, With Adele Spraggon

Filed in Podcasts, Previous Episodes on July 11, 2023

Invitation from Guest: 

Get a free online copy of Adele’s award-winning book and/or free video training on how to upgrade your brain for success – www.shift4steps.com

Problem Solving in Your Business, With Cassa Grant

Filed in Podcasts, Previous Episodes on June 27, 2023

Tune in and hear Cassa’s answers to questions such as:

  • What’s your process?
  • How do you help your clients reach their goals?
  • What kind of feedback do you typically get from your clients after you’ve been working together for a while?
  • Who is an offbeat leader and why is this an important area for you to focus on?
  • Why should leaders take the time to invest in their soft skills or those of their employees?
  • In a world of scarce time and capital, why should people invest in coaching?
  • And much, much more!

 

Leadership Strategy, With Don Schminke

Filed in Podcasts, Previous Episodes on June 26, 2023

Invitation from Guest: Don’s latest course, How to Slay Dragons, talks about the most horrifying problems that are stopping us from truly achieving success and happiness.
https://www.sagaleadership.com/

How to Win in the Digital Age Through Contextual Content Creation, With Vladimer Botsvadze

Filed in Podcasts, Previous Episodes on June 20, 2023

Tune in and hear Vladimir’s answers to questions such as:

  • What is your business all about?
  • Tell us about your background?
  • What would you say are the top 3 skills needed to be a successful entrepreneur?
  • Tell us about your marketing process?
  • What are top 3 online tools you are currently using to growing your business?
  • And much, much more!

 

Managing the Human Element in Leadership, With Matthew Brackett

Filed in Podcasts, Previous Episodes on June 13, 2023

Tune in and hear Matt’s answers to questions such as:

  • What does “managing the human element” mean to you, and why is it important for effective leadership?
  • How do you build strong relationships with team members and create a positive work culture?
  • Effective communication is crucial for managing the human element. Can you discuss some of the communication strategies that have worked well for you as a leader?
  • Empathy is an important skill for leaders to possess. So how do you cultivate empathy to understand your team members better?
  • Flexibility is critical in managing the human element, as each team member has unique needs and motivations. So how do you approach managing a diverse team?
  • Emotional intelligence is often cited as an essential trait for leaders. How do you manage your own emotions and respond to the emotions of others constructively?
  • Conflict resolution is a natural part of any team dynamic. Can you describe a time when you had to manage conflict within your team and how you approached it?
  • Professional development is essential for both the individual team members and the organization as a whole. So how do you prioritize and support the professional development of your team members?
  • Can you share a story or example of how managing the human element has helped you achieve organizational success?
  • What advice do you have for new leaders looking to build strong teams and manage the human element effectively?
  • And much, much more!

 

Take a Deep Dive Into What It Takes to Be Successful in Selling Cloud Software Today, With Mark Petruzzi and Paul Melchiorre

Filed in Podcasts, Previous Episodes on June 6, 2023

Tune in and hear Mark and Paul’s answers to questions such as:

  • What inspired you to write this book?
  • What is SAAS sales and how does it differ from other BtoB sales?
  • What are the three most powerful sales strategies?
  • Why do women excel in sales?
  • How can one build a customer-first sales team that drives productivity?
  • Why is the end goal in SaaS sales if it is not closing?
  • Tell me about your experience?
  • Why is selling in the cloud different?
  • What is happening in the world of SaaS/Cloud now?