Digital Marketing Expert on Business Growth, With David Somerfleck

Filed in Podcasts, Previous Episodes on March 7, 2023

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In today’s digital, fast-paced age, few people if any use phone books, newspapers, or bus signs to find a business. In fact, 97% of consumers use Google to find a business.

Now, for a fraction of what you used to spend on signs and ads and going to networking groups, you can reach #1 in Google search results and set your website up to be a marketing division of your company that attracts new customers 24/7.

This is inbound marketing. It has lower startup costs, greater ROI, and is used by more companies as internet use increases and smartphone use continues to rise. Inbound marketing that focuses on inbound lead generation delivers massive results, especially when combined with just minimal outbound marketing as well.

Small business owners, however, often don’t know where to begin with digital marketing and can easily feel overwhelmed by all the technical jargon.

You don’t have to be that business owner. You have another option, and David Somerfleck is here to share a blue-chip option that can level the playing field quickly.

Tune in and hear David’s answers to questions such as:

  • What is digital marketing?
  • How does digital marketing work exactly?
  • What are the most common, and costly, mistakes you have seen business owners make trying to use digital marketing efficiently?
  • How does digital marketing help a business increase profits?
  • What is SEO and why does it matter?
  • What role do podcasts play in marketing?
  • Can you please your “5D” process, what it means, and how it’s used?
  • How can business owners distinguish professional experienced companies or freelancers who can help them from those who cannot?
  • And much, much more!

Invitation From Guest:

David offers free chat through his website and free one-on-one video conference calls with prospective new clients to review questions? David also offers free guides and downloads at his website: https://dms.blue/digital-marketing-free-resources/

 

 

About This Guest: ()

David Somerfleck is a digital marketing executive with 20+ years' experience working for marketing and advertising agencies where he served as Digital Marketing Project Manager, helping guide multi-million dollar brands toward increased profitability. David also was a Certified Small Business Mentor for 10 years through the U.S. Small Business Administration where he advised hundreds of small business owners, nonprofit administrations and senior staff, and startups in how to grow their business quicker and easier. Additionally, David was trained in political campaign marketing (called "messaging") by a consortium of The White House Project, the Colorado Department of Education, and the Center for Progressive Leadership - and later went on to advise several political campaigns. David has written for AOL/Time-Warner, spoken to a standing-room only audience at Microsoft, taught social media marketing at Johnson & Wales University, taught workshops for WordPress, and is the author of "The Road to Digital Marketing Profits" available through Amazon, Walmart, Barnes & Noble, and Books-A-Million.
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