Get Your Ducks in a Rowe, With Jim Rowe

Filed in Podcasts, Previous Episodes on February 24, 2022

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Having been trained in the classical packaged goods marketing approach to problem solving and structured writing, Jim Rowe has trained scores of executives at all levels from young marketers to senior clients who have asked him to write their presentations.

He started noticing writing issues with recent grads in the early 2000’s and since 2015 there has been a growing number of studies and articles on the negative impact it is having on corporate productivity. This has led to a need for corporations establishing training to teach better writing.

Rather than write another boring business book, Jim utilized a “FABLE” based on the hugely successful “Who Moved My Cheese”.

The approach is easier to read, retain and replicate so it can be put into practice immediately.

“Get Your Ducks In A Rowe” – Book 1 teaches the simple 10 step business communication formula to think strategically, write persuasively and present a business recommendation to generate buy-in (THINK – WRITE – PRESENT – SELL).

“Get Your Ducks In A Rowe” – Book 2 Learn The A-D-A-P-T-E-R Method explains Jim’s trademarked, holistic approach to strategic business communication starting with critical thinking / problem solving through writing, presenting and successful execution.

Jim joins Adam to discuss the holistic approach to critical thinking, communication and execution.

Discover:

  • How and why, Jim decided to write his books;
  • What makes for effective writing and communication;
  • How Jim’s background in marketing and advertising was instrumental in being able to address the problem of poor communication and critical thinking skills;
  • Where the flaw is in the educational process when it comes to communication and critical thinking and why this is not being addressed adequately;
  • And so much more!

Even the best of communicators sometimes need to get their ducks in a row. Tune in.

About This Guest: ()

Jim Rowe, author and a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing. Jim saw weak problem solving & communication skills among recent grads. He wasn’t alone. In a PayScale study, 60% of managers say grads lack problem solving skills. 40% say they can’t write. Yet, 80% of grads say they’re proficient in both. A “skills gap.” A Gallup / Inside Higher Ed study shows 96% of Chief Academic Officers say their college was effective at preparing students for work. Only 33% of managers agreed. A bigger “skills gap.” Cost to companies is lower productivity and required remedial training. Therefore, Jim wrote Get Your Ducks In A Rowe. Avoiding a traditional business ‘writing’ book, and inspired by Who Moved My Cheese, Jim wrote a fable that’s easy to Read, Retain, and Replicate to solve problems and generate results. Only 33% of managers agreed. A bigger “skills gap.” Cost to companies is lower productivity and required remedial training. Therefore, Jim wrote Get Your Ducks In A Rowe. Avoiding a traditional business ‘writing’ book, and inspired by Who Moved My Cheese, Jim wrote a fable that’s easy to Read, Retain, and Replicate to solve problems and generate Results. Book 1, Business Writing & Communication teaches the 10-step formula to Think, Write, Present and Sell more effectively. Book 2, Learn The A-D-A-P-T-E-R Method of Strategic Business Communication (4/22), teaches the holistic approach to critical thinking, communication and execution. News about the issue is so low it’s below the radar, but it’s a national crisis. Current solutions aren’t working. Jim’s focus is to change that. $1/book goes to NWP.org.
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