Allen Adamson

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

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Allen Adamson's Guest Appearances

Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World, With Allen Adamson

Filed in Podcasts, Previous Episodes on October 30, 2018 • 0 Comments

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The future is closer than you think. In a world that’s changing faster and more furiously than ever, the ability to shift focus is critical.

Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can’t?

How do some businesses recognize the right moment to shift, and others, ruefully, only after it’s too late?

Noted brand expert, Allen Adamson, joins Adam and offers a smart, calculated approach to knowing when to change course and how to pull it off.

You will discover:

  • How to keep your business relevant in this fast-changing world;
  • What the barriers are that prevent companies from Shifting Ahead;
  • What factors limit the success in shifting a company ahead;
  • How some businesses recognize the right moment to shift, and others, ruefully, only after it’s too late;
  • Common traits to be found in the leaders of companies who have successfully shifted, compared to the leaders of companies who have been less successful;
  • And so much more!

If you want to why to stay competitive, you must shift; and why to stay credible, you must focus , don’t miss this show!