Catherine Orer

Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers.

After working as a PR professional for multinational corporations, Catherine began studying the business of art at Christie's Education and working in contemporary Parisian art galleries. She later worked in a critically acclaimed gallery serving the North American art market, where she represented artists at international art fairs and worked with them one-on-one. This experience gave her the versatility and network to create The Artist Entrepreneur.

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Catherine Orer's Guest Appearances

Destroying the Myth of the “Starving Artist”, With Catherine Orer

Filed in Podcasts, Previous Episodes on May 23, 2019 • 0 Comments

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The “starving artist” myth is a limiting belief that’s been passed on from generation to generation and it’s about time we put an end to it. Not only is it disempowering to artists trying to promote themselves and their work, it’s also a barrier for many talented teenagers and young adults who will not pursue a career in the arts from fear of not being able to support themselves and later on in life, their families. Many will major in a more “socially accepted” program and pursue a career they don’t enjoy. Our society just doesn’t value doing what ignites your passion when it comes to earning a living. Instead, we are conditioned to do “the right thing”, even if it makes us incredibly unhappy.

So what should you do when the thing you are really good at, the thing that really drives you and excites you come Monday morning isn’t putting food on the table?

Joining Adam to dispel the myth around the arts is award-winning Business & PR Strategist and founder of The Artist Entrepreneur, Catherine Orer.

Discover:

  • How to sell your art without feeling like a sell-out;
  • Top mistakes artists are making that are costing them sales;
  • Why it’s so important to get clear on your vision and how to communicate it effectively with potential partners and clients;
  • How to set and achieve your goals as a professional artist;
  • The essentials to consider when you want to go from amateur to professional artist;
  • And so much more!

You can starve if you want or you can provide useful work that others will pay for. If you want to learn how to sell more you are in for a treat!