Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006. Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape -- which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.
Podcast: Play in new window
Subscribe: Apple Podcasts | Spotify | TuneIn
Videos can make you some serious money. And adding a video to your landing page can increase conversions by 
80%.
It’s no surprise why. Video content is some of the easiest to consume and video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone.
There’s just one issue. When you don’t know what you’re doing, it can also be one of the hardest types of content to create.
Jason Hsiao is the co-founder of Animoto, an easy-to-use, online video maker. He joins Adam to bring you some of his best tips for creating marketing videos that convert.
Along with his top tips, you’ll discover:
If you’re ready to boost your sales with video, don’t miss this!
EVs Are Essential. But Are Visionaries in the Driver’s Seat? With Ken Boyer
Elon Musk may make the most noise, but he’s not the only one shaping the future of EVs. Along with the CEO of American stalwart GM and the leaders of Ceer and Monolith is a restless billionaire who may be the Vietnamese version of Musk. Their breakthroughs and struggles are the focus of a new […]
Evaluating Any Tech Org—No Coding Required | Insights from a Veteran Leader, With Douglas Squirrel
Do your tech advisors – everyone involved in delivering a technical solution, including developers, data scientists, product managers, testers, and the like – grasp the needs of your organization or one you might consider acquiring or investing in? Where is your tech strategy strong? Where does it need improvement? Is your investment in salaries and […]
Mastering Financial Strategy: Cash Flow, Profitability, and Growth, With Ahuva Gruen
In this episode, we’re joined by Ahuva Gruen, a seasoned Fractional CFO and CPA with over 20 years of experience in financial strategy. Ahuva will share her expertise on maximizing profitability through profit analysis, effective cash flow management, and strategic growth planning. She’ll provide actionable advice on how business leaders can optimize their finances, make […]
Let’s Get Connected: Make Sure You Catch Every Great Episode!
We're all over social media, because you are, too. All of our episodes are announced and posted, pretty much anywhere you're hanging out...