Michelle Zak
Michelle Zak is the owner and designer of Four Tabs Design, a web design studio specializing in strategic Shopify website design for artists and creatives looking to grow and scale their businesses through e-commerce.
She helps her clients increase conversions and streamline business processes through Shopify web design, website management, and e-commerce consulting. The creatives she works with can expect to sell more products, diversify their revenue streams, and optimize their back-end business processes. As a result, clients not only increase their bottom line, but also become more confident in their businesses.
Michelle's journey to becoming a website designer was not a direct one. After serving in the Army for 11 years, she found herself exploring her creative side and discovered a passion for web design. She didn't realize how critical her background of planning, organizing, and creating systems as an Army officer was until she saw how using those skills in web design consistently drove results for her clients.
Web design was a complete 180-degree turn from her previous career, but finding this passion has transformed Michelle's life and given her a renewed sense of purpose.
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Michelle Zak's Guest Appearances
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Dive deep with Michelle Zak into the importance of combining strategy and creativity in your business, exploring how these two essential elements can work together to unlock your full potential. We’ll discuss practical tips, share inspiring stories, and reveal the one thing it takes to combine strategy with creativity to achieve remarkable results.
Tune in to hear Michelle’s answers to questions such as:
- Describe what an imbalance in creativity and strategy looks like for a business owner.
- How does a creative person find a strategic solution, and how does a strategic person find a creative solution?
- How do you strike the right balance between creativity and business strategy?
- What role does branding play into strategy?
- What role does data play in creativity?
- How do you ensure that websites are not only visually appealing but also serve as effective business tools?
- Can you discuss the mindset needed to effectively balance creativity and strategy in the long term?
- What advice would you give to business owners who want to excel at combining creativity and business strategy to drive results?
- And much, much more!
Invitation from Guest:
You can learn more from Michelle’s wealth of knowledge and experience by signing up to her exclusive email list. She dishes more actionable e-commerce tips, keeps you up-to-date with marketing news and trends, and shares candid insight on the highs and lows of running a small, woman-owned business. Each email is an easy 3 – 4 minute read and delivered just twice a month. fourtabsdesign.com/subscribe
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