Stu Crum

Stu Crum’s college football heroics put him on the national radar as a model student-athlete. Tagged as a winner with a natural gift for leadership, he made his name internationally in key positions with Texaco, Shell Oil, Jiffy Lube, and Bridgestone, wrangling deals with the likes of activist investor Carl Icahn and other heavy hitters. Developing a simple, dynamic game plan that he calls intentional living, Crum lays out his playbook for success in faith, family, and business in his new book, AIM FOR THE UPRIGHTS The Intentional Playbook for Success in Faith, Family, and Business (July 9, 2024).

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Stu Crum's Guest Appearances

Face Life Head-On and Aim High/Advice from an Intentional Living Expert, With Stu Crum

Filed in Podcasts, Previous Episodes on September 10, 2024

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Stu Crum, a former college football hero, rose above injury-laden stints with the NFL and USFL and personal setbacks by facing life head-on and aiming high. He embraced faith and servant leadership as his game plan for ultimate success in business, family, faith, and fun. And he flourished at every turn by developing a simple, dynamic playbook that put his every aspiration within reach. He calls it intentional living.

The concept of intentional living inherently helps individuals live balanced, well-rounded lives in the face of life’s mounting demands. Every week, Crum writes an email to the diverse group of people he works with.

While he cannot know every challenge they may be facing, his “Stu Speak” encouragements boost all desires, because aiming high is universal. He developed his Intentional Playbook over several decades of leadership to help people realize their goals by creating strong, clear intentions.

Stu reveals his simple yet profound playbook with messages for men and women from all walks of life and at every turn in the road.

Tune in to hear Stu’s thoughts on:

  • What was your intention for writing this book?
  • Who do you think would benefit the most from reading this book?
  • What does intentional living mean to you?
  • How do you draw a parallel between sports and business, and how has you early sporting career then shaped you?
  • How has your faith shaped your business life?
  • And much, much more!

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