Marketing the Invisible, With Tom Poland

Filed in Podcasts, Previous Episodes on November 13, 2018 • 0 Comments

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There are critical differences are between marketing a service and marketing a physical product. The problem most companies face, is trying to use the same methodology for both services and physical products.

Tom Poland, bestselling author of Leadsology©: The Science of Being In Demand, joins Adam to reveal why almost all traditional marketing methods should be avoided and how more effective alternative methods can be identified.

You will discover:

  • Classic mistakes people should avoid in trying to fix their lead gen problem;
  • What happens when someone does marketing without an effective marketing message;
  • A simple formula for creating a marketing message that gets cut-through;
  • How people know that their new marketing message is going to work;
  • And much more!

If your marketing isn’t working and you’re ready to beef it up and try something new, don’t miss this episode!

About This Guest: ()

Tom started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. He’s the best selling author of Leadsology©: The Science of Being In Demand. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.
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