Positioning your Brand with Positioning Roulette, With Ulli Appelbaum

Filed in Podcasts, Previous Episodes on July 10, 2018 • 0 Comments

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Branding is a necessary component of all business.

Coming up with a generic brand positioning for a brand is very easy.

On the other hand, coming up with a truly distinctive and compelling positioning platform that is insightful, reflects the brand’s core and helps generate sales is very hard.

Joining Adam this week is Ulli Appelbaum. Ulli’s unique way of approaching business problems and helping businesses strategize has developed into a technique he calls Positioning-Roulette.

In this episode, you will learn how The Positioning-Roulette methodology can be used to:

  • Position new products and brands
  • Reposition existing products and brands
  • Add more texture and depth to existing brand stories
  • Develop new product concepts
  • Explore new applications for existing products
  • Re-frame the way you look at your market and identify new growth opportunities
  • Train your marketing teams through corporate training seminars.

If you are ready to take your branding to an entirely new dimension, this episode is for you.

About This Guest: ()

Ulli Appelbaum (OO-lee APPLE-bawm) has vast expertise in marketing and brand strategy. His international experience in coming up with fresh perspectives to position a brand, product or company as well as in innovation has helped companies, large and small, go from zero to success, without breaking the bank. Ulli’s unique way of approaching business problems and helping businesses strategize has developed into a technique he calls Positioning-Roulette. Ulli’s system of flashcards helps executives and teams overcome their mental barriers and see their company in a different light, uncovering fresh and actionable insights that trigger action, identify innovative ideas to stimulate brand growth and inspire fresh perspectives on businesses and categories.
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