Roadmap to Marketing Success, With Rita Barry

Filed in Podcasts, Previous Episodes on April 15, 2025

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Marketing shouldn’t feel like throwing spaghetti at the wall. Rita Barry, founder of Rita Barry & Co., joins us to talk about building a strategy-first marketing roadmap that actually leads somewhere—specifically, sustainable growth.

Specializing in helping female-founded businesses scale through data-driven marketing, Rita breaks down why it’s not your job to figure everything out alone, how to align marketing with the kind of business you actually want, and why you need to know your marketing drivers before you can accelerate results.

If you’re tired of guesswork and ready to market with confidence, this episode is your roadmap.

Tune in to hear Rita’s thoughts on:

  • What do you say to business owners who feel like they have to figure out every piece of marketing on their own?
  • How can founders tell if their marketing strategy aligns with the kind of business—and life—they want to build?
  • You talk about “marketing drivers”—what are they, and how can entrepreneurs start identifying theirs?
  • And much, much more!

Invitation From Our Guest:

Take the free marketing assessment: https://www.marketingquiz.co/

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About This Guest: ()

Rita is the owner of Rita Barry & Co., a digital marketing agency that specializes in helping female-founded businesses scale through strategy-first marketing and a data-driven approach to customer acquisition.
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