The Clean Sell, With Dominick Cappuccilli

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Throughout a company’s lifecycle, there are key inflection points where a lack of sales knowledge, process and accountability can sabotage a business. These include:

• Validating whether there is market for a new business, business line or idea
• Warm network and referrals have begun to run dry or are no longer providing sustained growth
• You have identified all the low-hanging sales fruit and are out of leads
• Your sales team is no longer producing the results it once did

Enter, The Clean Sell. The Clean Sell helps entrepreneurs use the power of storytelling to transform their pitch into a closing machine.

Dom Cappuccilli has helped hundreds of entrepreneurs to not only tell a better sales story, but also built many of their sales efforts from the ground up. He combines the power of a trained storyteller with the real world experience of an elite salesperson.

He joins Adam on the show to discuss:

• What is The Clean Sell;
• What and whose story your marketing and sales should be telling;
• How a startup should think about lead generation strategically with limited resources;
• How to know when you’re ready to scale up your sales operation;
• The biggest issues and mistakes in sales that business owners make;
• And much more!

If you’re ready to clean up your sales act so you can generate more leads, tune in!