The Video Every Company Needs, With Tony Gnau

Filed in Podcasts, Previous Episodes on January 5, 2023

Did you know that almost 93% of brands say they got new customers due to the videos posted on their social media accounts? (According to HubSpot.)

Yet, 60% of marketing teams struggle with creating engaging content.

Enter Tony Gnau, Chief Storytelling Officer and founder of T60 Productions. Tony specializes in storytelling for business rooted in journalism, to tell the story that connects and engages with audiences. He’s built video content for brands like United Airlines, Walgreens, U.S. Bank, Goose Island Beer Company, CommonSpirit Health, and NBA All-Star Dwyane Wade and T60 Productions has won 17 Telly Awards, in addition to Tony’s 3 Emmy awards.

Tune in and listen to Tony’s answers to questions such as:

  • The core videos for video marketing success, including “About Us” videos.
  • The best marketing strategy to ensure customers watch videos and take action.
  • What to do before and after video production is complete to maximize results.
  • How to add music for impact and making the most of client testimonials.
  • When a DIY video is the best media choice, like when your audience opposes big companies or you’re a small business.
  • And much, much more!

Invitation:

Tony’s new book Lights, Camera, Impact
http://www.t60productions.com/corporate-videos-book/

About This Guest: ()

Tony Gnau is the founder and CSO—chief storytelling officer—of T60 Productions. He believes every company has a story and loves helping them tell it. After 10 years as a local TV news reporter, Tony left the biz to start his own video production company focused on corporate videos. ony’s customers include United Airlines, Walgreens, U.S. Bank, Goose Island Beer Company, CommonSpirit Health, and NBA All-Star Dwyane Wade. Learn more online at www.tonygnau.com.