Turning Innovation Into a Science, With Tony Ulwick

Filed in Podcasts, Previous Episodes on December 5, 2024

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Meet Tony Ulwick, a trailblazer in the world of innovation. As CEO of the consulting powerhouse Strategyn, Tony is the mastermind behind the groundbreaking Outcome-Driven Innovation® (ODI) process. For 30 years, his method has transformed giants like Coca-Cola, Amazon, IBM, and Abbott, proving that innovation isn’t just about luck—it’s about strategy.

Tony’s journey began on IBM’s ill-fated PCjr project, a costly misstep that inspired him to rethink how products are developed. Determined to solve this challenge, he created ODI, a proven system that empowers companies to consistently design products that people truly need. His very first success? Helping Cordis Corporation develop the revolutionary stent, which became the fastest-growing medical device in history.

Tony’s influence in the innovation space rivals legends like Nolan Bushnell of Atari and Kevin Harrington of Shark Tank. Plus, he’s made ODI open-source, offering invaluable insights to anyone eager to master the art of product development.

This episode is a can’t-miss dive into the science of innovation, straight from one of the best in the business.

Tune in to hear Tony’s thoughts on:

  • What is Outcome-Driven Innovation and why Tony decided to make it open-source
  • How to take the guesswork out of Innovation and product development
  • Reducing the risk of innovation by taking a needs-first approach instead of brainstorming
  • What IBM, Amazon and Intel can teach smaller businesses about product innovation
  • And much, much more!

Invitation From Our Guest:

Get free download of Tony’s best-selling book “Jobs-to-be-Done: Theory To Practice” jobs-to-be-done-book.com

Connect With Our Guest:

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About This Guest: ()

Tony Ulwick is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice.
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