Video Marketing for the Best ROI, With Charles Alexander

Filed in Podcasts, Previous Episodes on October 31, 2019

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Marketing is much different than it used to be.

Being able to rely on interrupting someone’s day to sell them something is no longer a thing.

We now research on our own and gravitate toward authentic content that resonates with us.

You will not be able to bombard people with features, advantages, and benefits. You have to create your own content with your customer in mind and it needs to be helpful.

Why?

Your own content can express your real thoughts, brand you as the expert, and resonate with your target customer.

Explainer videos can do just that! Best of all, they are simple, effective, and affordable!

Expert animated content creator, Charles Alexander, joins Adam to tell us what explainer videos are, and how they can help you sell.

Discover:

  • How to decide what to put in a video;
  • How to create the perfect little story;
  • How to write a video script that actually converts;
  • Some hidden Do’s and Don’ts for video;
  • And so much more!

Are you ready to learn the best ways to incorporate videos in your marketing for the best ROI? Tune in!

About This Guest: ()

Charles Alexander’s mission in life is to help entrepreneurs get focused and beat the odds of business failure. Charles is the Director of the Small Business Development Center at Volunteer State College, where he provides one-on-one business coaching and teaches seminars to help entrepreneurs grow their businesses. Working with over 1,000 entrepreneurs has helped him become a polished storyteller that uses humor and real world experiences to educate others. In addition to coaching entrepreneurs, Charles also owns his own business, creating Explainer Videos for busy professionals. Lastly, and most importantly, he is happily married to his wife Sarah and is the proud father of three lovely children, Ava, Lilly and Lane.
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